Tweak Your Biz » Marketing » TweakYourBiz TV Exclusive Interview With Lucy Masterson Of Hireland

TweakYourBiz TV Exclusive Interview With Lucy Masterson Of Hireland

by Fiona Ashe on June 14th, 2012
20 Comments



Think differently, act differently! This is the core message of Hireland, an initiative to get Ireland working again – one job at a time. The aim is to get employers to change their perception of hiring someone from being an overhead to being a resource for their company. 

Hireland was launched in January 2012 and has already received more than 4,000 job pledges, half of which have been honoured.

  • That’s 2,000 people hired as a result of this initiative in just four months!
  • In addition, it’s just been announced that Hireland has received funding from the Arthur Guinness Fund for social entrepreneurs.

Lucy Masterson

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing.

It’s grown exponentially since then and she’s just back from the United States, where she inspired many groups with the innovation and success of Hireland. In this exclusive interview:

  • Lucy talks to me about her plans for the future of Hireland,
  • The BBC’s interest in the initiative and its potential to be rolled out internationally.
  • She also talks about her involvement with Cindy Gallop and If We Ran The World…and answers the question “Are you a little bit crazy?”
YouTube Preview Image

Related: Social Entrepreneur Caroline Casey talks to Bloggertone TV

I’m very grateful to Lucy for such an insightful and personal interview. Please support Hireland in every way you can, for example by pledging to hire someone this year or by telling everyone you know about it. You never know who might be in a position to hire!

Did you like this article? Sign up for our RSS, like us on Facebook or follow us on Twitter



Category: Awards, Blogging, Branding, CEOs, interviews, Online video, social business

Tags: , , , ,

The Author:

Fiona Ashe is an award-winning Film & Video Director. She has 18-years experience in professional communications, including broadcast journalism, PR, online marketing, copywriting and filmmaking. Her specialist skills include directing, filming, editing, interviewing and public speaking. http://www.FionaAshe.com

Read more and connect »

Add Your Comment

  • http://www.bloggertone.com Niall Devitt

    Hi Fiona, thanks and well done on a fantastic video interview with Lucy, she really is a star! I’m delighted to hear about all the international attention they are getting as a result of everything that they have achieved here in Ireland, It couldn’t happen to nicer or more deserving people. 

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    A fantastic interview, Fiona and Lucy. Lucy’s passion really comes through and I have huge admiration for what she went ahead and accomplished, despite leaving a secure environment. Lucy, you have represented a little piece of all of us!

  • http://www.flasheforward.ie/ Fiona Ashe

    Thanks so much, Elaine.  I agree: Lucy’s inspirational and I think she was very generous to share her emotions with me – and by extension the TYB community.  She has made an incredible commitment to achieving social change in Ireland.

  • http://www.flasheforward.ie/ Fiona Ashe

    Thanks very much, Niall.  I know that you’ve been very supportive to Lucy and to Hireland – your contribution is much appreciated!  I’m delighted that this interview gives Lucy the recognition she deserves!

  • Lauren

    Wow, Fiona!! Thank you, so much for this brilliant interview!  We need more people such as yourself and Lucy to step forward!  I do believe our world problems will be transformed by crazy ideas implemented by passionately positive people!  Rock on and let me know how I can help! xo

  • http://www.flasheforward.ie/ Fiona Ashe

    Hi Lauren, thanks so much for your wonderful feedback.  I know that you are equally dynamic and passionate and we’d love to collaborate with you to achieve social change.  I’ll connect you and Lucy online :)  Thanks again! xo

  • Jenny Brennan

    What a fantastic positive story. People like Lucy are fantastic. So glad I found this video, times are very difficult but Lucy’s idea shows that everything is possible. I feel rejuvinated. Thank you Lucy and Fiona. Well done 

  • Michele O’Briain

    Great interview – I really enjoyed watching it. The results of the initiative speak for themselves so well done to all involved. 

  • http://www.flasheforward.ie/ Fiona Ashe

    Thanks very much for your support, Michele.  Much appreciated!

  • http://www.flasheforward.ie/ Fiona Ashe

    Thank you so much, Jenny, for your wonderful feedback.  Hireland can only grow and thrive with the support of people like yourself – we are very grateful.  

  • Lucy Masterson

    Thank you so much Elaine, it is so encouraging to get these amazingly encouraging messages. I really appreciate it. Its often a lonely road trying to get these movements up and running so to get the feedback you have given really is so fantastic. Lucy :)  

  • Lucy Masterson

    Fiona….I am seriously blushing here!! they say a great interview is only made that because the interviewer is guiding the person through the stages, you were fantastic and I really enjoyed it! Cheers!!:) 

  • Lucy Masterson

    I’ll second that! Thanks again Michele. 

  • Lucy Masterson

    Jenny, what an amazing comment. Thank you so much. I don’t feel fantastic at all but I can’t tell you how fantastic it feels to be involved in a bit of positive momentum that we all so desperately need in these times. What we are doing here is trying to tackle such an enormous problem one small step at a time and it seems to be working…what’s that great expression which I will misquote…”never underestimate the ability of a small group of determined individuals to change the world….its all that ever has”! cheers for now. Lucy 

  • Lucy Masterson

    Lauren, I can’t wait to talk to you…your positive energy is oozing across the waves here! Fiona and I have had great fun planning how we can scale Hireland so any input you may have to help that journey would be fantastic! thanks again. 

  • Lucy Masterson

    Hi Niall! Thanks so much for such a lovely comment. I really feel imposter syndrome reading all these lovely amazingly encouraging responses. Hireland is only where it is because of the people like you and Fiona who have got on board from the get go. It really is a great example of people power and collaboration in full swing. cheers for now! 

  • http://www.flasheforward.ie/ Fiona Ashe

    Thanks Lucy.  Coming from a journalism background, I used to do interviews on a regular basis.  Through this one with you, I’ve rediscovered my love of asking questions that elicits what motivates and moves people!  I plan to do lots more interviewing and hopefully facilitating at conferences too :)  Keep up your great work with Hireland!

  • http://www.cutehoney.ie/ Mairéad Kelly

    Brilliant interview Fiona!! 

  • Marissa Benti

    As one of Lucy’s former students, I was happy to see you documenting her passion for Hireland and social change in general! Lucy’s energy is contagious and makes you feel that anything is possible. She understands how unemployment impacts the individual and how just one job can mean so much.

  • Lucy Masterson

     Marissa, what a fabulous and lovely note. Very humbling indeed. That means so much to me.  As a past student and friend  from the very first class I ever taught in not for profit marketing don’t forget the impact you and Matt Hovey made in getting the Dublin Biycycle scheme up and running in Dublin. All I can say in response to your lovely note is, without the input and passion of you guys who only see possibilities and opportunity, none of this would ever be happening.  Hope all going swimmingly in California:))

Related Posts


«
»