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Blog Awards Ireland 2012: TweakYourBiz TV Finds Out Where Irish Bloggers Will Be On October 13th

For the last number of years the Irish Blogging community has got together for a special night to chat, network, discuss, drink and sometimes even argue (in a nice way;)) about what are the best blogs in our fine Emerald Isle. The event quite simply known as the Irish Blog Awards has until this year has been brilliantly organised by the great Damien Mulley. However at last year’s awards, he shocked the blogging community by announcing that he would be not continuing with the awards in 2012.

Blog Awards Ireland 2012

Just when the blogging community was coming to grips with the reality that there would be no awards this year……three female Blogging musketeers have come to the rescue. They are:

All incidentally are also TweakYourBiz bloggers:). So thanks to these ladies this year’s awards are now confirmed and set to take place on Saturday, October 13th.

I was delighted to catch up with Lorna and Amanda and find out how and why they decided to take on the task of making the Blog Awards Ireland 2012 the best event yet. One thing that really shone through as I chatted to Amanda and Lorna was these awards are special because they are for everyone.

  • There are no nomination or entry fees and anyone can take part.
  • From the 6 month old blogger that writes about obscure music to the large corporate blog…..everyone has a voice and part to play.

With such a blend of talent under the one roof it is no wonder that past attendees have left the event inspired and thinking outside the box when it comes to writing their future blog posts.

Related: Building Your Business Through Blogs: 4 Reasons Why It Is Getting More Important

[youtube width=”600″ height=”355″][/youtube]

So put October the 13th in your diary. I hope to see you there. More information on the awards will be appearing soon on the official website – In the meantime why not follow them on twitter and catch all the latest news on their Facebook Page.

PS. Can you spot are unplanned mystery guest in the video? Not sure if he is a blogger.

Related: My Interview With Gene Marks On Blogging, Books And Controversy

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Greg is a Social Media trainer and workshop facilitator with the Digital Marketing Institute. He has also delivered lectures and short courses for leading organisations including SureSkills, and The Michael Smurfit Business School. Greg also works with the Ahain Group as a Social Business Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measureable. Specialities include: Social Media Training | Personal Branding |Social Business Consultancy | Social Strategy Workshops | Interview Techniques | Psychometric Profiling | LinkedIn Training | Facebook Training | Twitter Training | Blogging | Online Video and You Tube Training | Emerging Social Media (Pinterest, Foursquare, Instagram, Google+ etc.) More information at: and

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  • Thanks Greg for another great interview! Well done to Amanda, Lorna & Beatrice for taking over from Damien & the very best of luck to them with the 2012 awards. 

  • A little bit of “mulling around” – a great play on words at 1:53 – I love it 🙂 Well done, it will be a great night for all bloggers, and best wishes to all involved. Oct 13th is in my calendar 🙂

  • Christina Giliberti

    I can’t wait to attend this event and am confident that the natural dynamic between Amanda, Lorna and Beatrice will make for a fantastic night. Will the awards be the same? I’m guessing they’ll be a few surprising categories. Bring it on!

  • gregfry

    As always thanks for taking the time to leave a comment. There is no doubt this year’s Blog Awards are going to be very special. 

  • Nice one. It will be good for all. Interview  was very nice. Thanks for this sharing.

  • Amanda

    Thanks Niall, just to clarify that although we sought Damien’s advice Blog Awards Ireland is a brand new event and not affiliated with The Irish Blog Awards.

  • Amanda

    Thanks Christina, we’ve got lots of things planned. It will be a completely different event 🙂

  • I don’t why t Damien Mulley is not participating, but surely he is going to be missed. Seriously, it won’t be interesting without him. He used to ask informative question, ease the mood of the interviewee and gave them a good time. I just hope they find a suitable replacement for him.

  • Niall

    Thanks for the positive comment. I think that ‘Lean Startup’ has great advice on how to avoid building something that is not needed by a customer – nobody aims to do it. I think it is all down to attitude. The startup has to place an emphasis on hypotheses, testing, learning and iteration rather than iteration. Because relentless execution without knowing what to execute is a going out of business strategy.

  • In my opinion the Lean start up methodology applies to more of a technology oriented business rather than a traditional one because the room for error in a traditional business is near to zero where as the lean start up model dictates removing errors on the way. Or have I not grasped the the purpose of lean start up fully?

  • Wazir
    Interesting question. My view is that the books (and other media) are worth reading for every startup. They are full of common sense, practical advice and tools. I am currently reading the Lean Entrepreneur and I find myself agreeing with what is written. In this particular article, I have focused on ‘Running Lean’ and the Lean Canvas which provides a structure for asking all the difficult business planning questions that every startup needs to ask and answer.

    Lean Startup started with a focus on technology oriented businesses but is now seen to embrace all businesses who are trying to be innovative. It starts with the premise that startups are not like established companies in that they face uncertainty in both the solution and the customer segment targeted. Your question raises a very interesting follow-up question as to the definition of a ‘traditional business’. I am not too sure that there are many new businesses where the room for error is near to zero. Even a locally focused business is faced with deciding which customers it chooses to serve and figuring out how it can be different in order to be successful. Every business is faced with tough decisions. I think that the purpose of Lean Startup is to provide a framework to think about startups in a new way such that promoters can make these decisions.

    When you take it to the next stage and start talking about ‘metrics’ (which I have not even addressed in my article), These apply to all startups but you have to figure out which metric you need to be measuring. Knowing if your startup is making progress by using data is where Lean Startup really starts paying dividends. This could be the focus on a future article. Thanks again for your comment.


  • Thanks for a great post Sabina. There isn’t any point in having a business if you don’t have any leads coming into it. I like no.4 particularly as I see so many people that don’t put themselves out there online to be found. I look forward to your next post.

  • Sabina Stoiciu

    Thanks Sian! I’ve also seen many businesses that have a poor online presence, with shady websites or no useful information for the visitors. I’ve even encountered businesses that don’t have any web presence at all, which is quite sad because they miss out on getting found, thus they lose potential leads.

  • Sabina Stoiciu

    Hey Brian, it’s great to hear you appreciated the article. I’ve mentioned the ‘offer something for free’ strategy because I’ve seen many blogs that practice this type of marketing. Some of them really convinced me to provide my email address in order to get that ebook or those photo templates they were providing.
    I’m happy to hear partnering with other businesses has shown good results for you. Good luck in finding more businesses!

  • Great article Lucy – totally agree with the core point that marketing does not need to be all digital. Every situation is different in terms of what works for a particular business and a lot of it depends on the message or offer, One option that is always top of my list for significant investment is Signage. Your customers need to be able to find you easily and signage has the potential to create a strong first impression when it is integrated with your branding. And of course location based digital tools such as Google Places can play an important role in this regard.

  • I agree,even in the technology-driven world of today, many people still scan their mail for special offers. Direct mail using postcards or flyers is a great way to distribute advertisements and coupons to people in a specific community or service area.

  • Another alternative from hiring a consultant is to outsource specific business processes. For example, moving your bookkeeping to an outsourced bookkeeping provider not only simplifies some back office processes, but it gives your business access to the knowledge base of a whole financial institution. Outsourced bookkeeping can gain the know-how and feeling of having a whole financial team on board.

  • Sian,
    i like iPhone too, it’s an incredible smartphone …

  • Thanks for pointing out expresspigeon, it’s not one I’m familiar with. Having a great email template definitely makes designing emails a lot easier and increases the chance of your subscribers engaging with your newsletter.

  • Thanks for sharing this list GetApp – I hadn’t heard of all of the them. It’s good to know there are alternatives out there

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