TweakYourBiz TV Talks To The Brains Behind The iFarm App
Conor Keppel and Ethan Cleary from the Irish Farmers Association have just launched a new app onto the market for Farmers, iFarm takes all the core information that a farmer needs and puts it onto their phone.
The iFarm App is available for Android, iPhone and other Smartphones and Tablets. It allows farmers to get farming news, dynamic weather information, directory listings, European and Irish market information and commentary, all together in one comprehensive app. To download (in Ireland) simply text ‘ifarm’ followed by your name to 51000. Ordinary text message rates apply.
I talked to them about how they devised the product and why they felt it was relevant to the farming community.
- Research found that Farmers didn’t like using traditional computers but they used touch screens on their farming equipment all the time. This meant touch screen smart phones were a technology they would feel familiar with.
- Cross platform application was important as many farmers wouldn’t subscribe to an appstore as they require a credit card and many don’t own one.
- They used text messaging to send a link to the application and added bookmark buttons within the application prompting farmers to save the app to the home page of their phone.
Thanks to Connor and Ethan for telling us about the iFarm app, which I’m sure with be a great resource for busy Irish farmers, please share any thoughts you have about the app in the comments below.