Tweak Your Biz » Marketing » TweakYourBiz TV Talks To The Brains Behind The iFarm App

TweakYourBiz TV Talks To The Brains Behind The iFarm App

by Amanda Webb on April 16th, 2012
11 Comments



Conor Keppel and Ethan Cleary from the Irish Farmers Association have just launched a new app onto the market for Farmers, iFarm takes all the core information that a farmer needs and puts it onto their phone.

The iFarm App is available for Android, iPhone and other Smartphones and Tablets. It allows farmers to get farming news, dynamic weather information, directory listings, European and Irish market information and commentary, all together in one comprehensive app. To download (in Ireland) simply text ‘ifarm’ followed by your name to 51000. Ordinary text message rates apply.

Related: Nine Tips To Prevent Your App Becoming A Needle In The 600,000+ Apps Haystack

I talked to them about how they devised the product and why they felt it was relevant to the farming community.

  • Research found that Farmers didn’t like using traditional computers but they used touch screens on their farming equipment all the time.  This meant touch screen smart phones were a technology they would feel familiar with.
  • Cross platform application was important as many farmers wouldn’t subscribe to an appstore as they require a credit card and many don’t own one.
  • They used text messaging to send a link to the application and added bookmark buttons within the application prompting farmers to save the app to the home page of their phone.
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Related: Building An App Into A Business: An Interview With Lisa Domican Of The Grace App

Thanks to Connor and Ethan for telling us about the iFarm app, which I’m sure with be a great resource for busy Irish farmers, please share any thoughts you have about the app in the comments below.

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Category: interviews, Mobile

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The Author:

Hi I'm Amanda, a social media consultant and trainer who loves blogging. I work with small and medium sized businesses to help them develop social media strategies that work. I really enjoy developing my marketing and social media skills. I also love cats, cycling and cakes. http://www.spiderworking.com

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  • http://www.sortmybooks.com/ Aileen Hannan

    I like this. Sending to all our farming customers this week. 

  • http://www.spiderworking.com/ Amanda Webb

    I really love that they’ve spent time researching their customer base and developed a product they would use.

  • http://www.connorkeppel.com Connor Keppel

    Thanks Aileen.  We are currently making changes to a number of sections inc. weather.  Glad you link it.  If I can help you out with anything just DM on LinkedIn or pop me over your email address.

  • http://www.connorkeppel.com Connor Keppel

    Thanks for covering us Amanda!  Much appreciated!

  • Elishbul

    That looks like an excellent tool. I do believe it’s a great example for more organisations, social entrepreneurs and associations  who wish to consolidate their expertise and disseminates services more widely.

  • http://www.bloggertone.com Niall Devitt

    As someone who comes from an farming background, I’m delighted to see the development of the ifarm app. Well done to Connor & Ethan and thanks to Amanda for another great interview.

  • http://www.connorkeppel.com Connor Keppel

    Thanks Niall. We’ve still a lot to do with it but exciting times ahead.

  • http://www.connorkeppel.com Connor Keppel

    Thanks Elish, much appreciated.  

  • Debi Harper

    Very nice looking web app, lots of very useful information for farmers. I will let my dad know about it:)

  • http://www.connorkeppel.com Connor Keppel

    Thanks Debbie :)

  • http://www.facebook.com/elish.bulgodley Elish Bul-Godley

    Hi Angie – thank you for that positive reminder – HR could be more proactive to get this mindset into place by aligning themselves with positive personal development and social cohesion activities not just the negative crisis stuff we tend to associate them with . I am talking about leading committees or voluntary gatherings around themes like charity work, local networking with the neighbourhood, company shcemes around themes like greening the office or social networks around an interest like keep fit / slimming club etc..

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