Tweak Your Biz » Marketing » The Holy Grail of Online Engagement (In 15 Steps)

The Holy Grail of Online Engagement (In 15 Steps)



Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restaurant and you’ll understand that activity breeds activity. Here are our engagement picks of the week to emphasize 15 steps to the holy grail of engagement.


The 6 Pillars of Social Commerce Understanding the Basic Psychology of EngagmentBefore you begin to set a strategy, you need to first understand the basic psychology behind engagement. Brian Solis

How to get More Likes on FacebookSo you know what drives the mindset and how your customers think – now you need to work on building your fan-base of followers to engage with your content. Spiderworking

Facebook Page Cover PhotoAt the same time, give your Facebook page a design makeover and theme your cover image in a social way. Make it personal make it memorable and make it worthy of liking and engaging. Ching Ya

5 Social Media Tips for Finding and Engaging your Target AudienceResearch your platforms and find the best ways to find and engage your audience. Social Media Examiner

Tweeting AccountantsHow accountants use Twitter. When appealing to a particular target segment, take note of how your peers use each platform. Sage

How to Increase your Likability Enchangement [Infographic]Engage your fans with likeability enchantment tips .  Some depictions here are offline as well as online, as merging the two together will double your engagement (and lead to more online engagement through referrals and recommendations) Guy Kawasaki

How to Market Better with Facebook TimelineLearn how to market better to assist in driving engagement. I share how to do this with Timeline’s new features. CG Online Marketing

Social Media Practices that Boost ResultsExcellent practices with results in mind. Be results driven and use practices that boost your final result. Engagement has a purpose; Conversions.  Small Biz Trends

Facebook OffersDon’t be scared to test the water with Facebook offers and use them to gain attention, which in turn will increase likes and build your engagement levels. Mari Smith

Facebook Sponsored Stories AdvertisingPage likes, page shares and check-ins – sponsored stories are more relevant and can drive unbelieble engagement levels as this post details.  Matt Lawson via Mashable

Why you Should Re-arrange your Pinterest BoardsFacebook isn’t the only place to work on your engagement levels. Online marketing is all about keeping as many balls in the air at once (that work and are targeted!), so consider the complete set of platforms in your marketing mix including specialist sites like Pinterest. Write on Track

How to Use Memes to Create Social Media Engagementwhat they are and how to use them. Everyone is competing online, so be aware of your competition. Memes are fantastic for engagement. Social Media Today

Best Flash Mob Ever Sexy Males Surprise Women for Nivea VideoThere is no better way to reach exceptional engagement heights, than by using videos. Videos can be used as a form of buzz marketing and can be created with virality in mind. This video by Nivea caters to a predominantly female audience (Nivea’s market raech shows the female segment is high) and uses a social vibe.  Simply Zesty

Using Images for EngagementVideos can also be used to engage your target from a training perspective. Spiderworking

How to Increase your Press Coverage Using your BlogsDid you know that engagement through blogging leads to PR fame? Lorna gives us some prime examples of how blogging has led to
PR opportunities, which is all about getting the right people to notice and engage with you. Tweak Your Biz

Measure Social Media Engagement - Measure engagement using monitoring tools and compile these into a report. Regular performance monitoring will indicate if your engagement strategy is positivily affecting your engagement performance.  Kristi Hines via WIBIYA

Image: “church interior, rays of light through the window Grail on the altar/Shutterstock



The Author:

Christina is a complete geek, hence a perfect web + online marketing consultant. After ten years working with Premier Recruitment Group, LA Fitness, Monarch Airlines, Thomson Travel and a host of other companies, she now owns CG Online Marketing (www.cgonlinemarketing.com) in Ireland and is an associate of the Ahain Group. She's qualified in most things online such as web server management, digital design, Google Analytics and SEO. Specialties: Social Media Marketing, SEO / PPC,Google analytics (qualified in GA IQ) Web trends + insights, Data segmentation and targeting, Customer Behavior analysis, Digital design, Writing, Ethical marketing Green marketing / Sustainable tourism and Hotel + travel online marketing http://www.cgonlinemarketing.com

Add Your Comment

  • http://www.bloggertone.com Niall Devitt

    Hi Christina, thanks for kicking off this new initiative at TYB, and well done on choosing a really great selection or articles.   

  • http://twitter.com/JBBC Marie Ennis-O’Connor

    Lots to keep me busy here this weekend!

  • Christina Giliberti

     Always welcome Lorna…and only ‘quality’ resources make the final cut, so give yourself a weel-earned pat on the back.

  • Christina Giliberti

     Indeed there is! Happy reading Anton

  • Christina Giliberti

     Absolutely. Should have you rocking engagement online in no time Marie.

  • Christina Giliberti

     Glad you approve Niall. So much fantasic material to choose from….it was really hard. However, I’m pleased with the final result.

  • http://www.wchingya.com wchingya

    Thank you so much, Christina for this wonderful compilation. Very helpful! So much I’ve missed for the past weeks, already bookmarked some for my evening-reading. :) Can’t thank you enough for listing my post too, it’s a huge honor! I really appreciate that. Hugs~

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Great posts – all! With FB and other platforms changing the rules every 5 minutes, it’s difficult to simply keep up. Sometimes I feel like I’m jogging in a marathon, and it’s my fifth that day!

    But we shall keep going…

  • http://marismith.com Mari Smith

    Thanks heaps for the kind mention Christina! Excellent compilation!

  • Christina Giliberti

    Hi there Mari and you are very welcome. I was watching one of your live webinars (with Guy) prior to the post and had been leafing through your website.

    Thanks for stopping by and commenting!

  • Christina Giliberti

     It does feel that way doesn’t it Elaine. The pace of technology is getting quicker, but it does keep us on our toes.

  • Christina Giliberti

    You’re very sweet and I’m a fan of your posts. It only seemed right to have you here.
    Definately a great inspirational resource for businesses looking to spruce up their Facebook covers and helped me a design a few too!

  • http://www.facebook.com/lenore.denapoli.bavota Lenore Bavota

    Niall, I totally agree. Its a great time to put your best foot forward and start a business. This is especially true of experienced workers, when ageism raises its ugly head. It is extremely difficult to get an interview if you’re over 50. The trend for ‘company culture’ which portays young staff works against older job applicants. So, put your work experience together and start that business. Then maybe you can use Warren to hire workers….. experienced workers!

  • http://www.thesmarttrain.com/ Elaine Rogers

    A great post Warren, lots of easy to “follow-up on immediately” tips there. I am working with a few clients at the moment in different stages of job-hunting, and it never ceases to amaze me, the lack of connection between what they do / have done professionally, and what they love / enjoy.
    Looking for work should be viewed as a full time job, I agree, and now with so much information available to us instantly, lack of knowledge about a company / interviewer is unacceptable.
    Great read, thanks!!

  • http://www.leadsandappointments.com/ Anika Davis

    Getting into job is not an easy way, because you have to pass through the needle’s hole before harvesting any success. Job is difficult to find the acceptance but don’t refuse your self down. Instead discover your ability, do research anything and learn to improve. Always abide the company regulations and lastly be aware of your attitude because sometimes your success depends on the attitude that you showed off.

  • http://www.theexecutivesuite.com/blog/ Warren Rutherford

    Thanks Elaine. I know you’ll put those tips to good use with your clients.

  • http://www.theexecutivesuite.com/blog/ Warren Rutherford

    Yes Niall, start up time, or, look at franchising as an alternative if you are not sure how to do a start up.

  • http://www.theexecutivesuite.com/blog/ Warren Rutherford

    Lenore thank you. And I know quite a few experienced workers!

  • http://www.theexecutivesuite.com/blog/ Warren Rutherford

    Thanks Anika – it does help to keep your focus, identify your strengths, and look for opportunities where you can use those strengths in a job setting.