Checklist: Is Your Website Mobile Ready?
Do businesses really need a mobile ready site and is your website ready for Mobile? With the launch of Google’s GoMo Site recently attention has turned again to Mobile Marketing. Google’s aim was to help businesses easily create a mobile friendly site.
Let’s look at a few statistics regarding mobile internet usage
- It is estimated that by 2013 more people will be accessing the internet via mobile devices rather than pc’s
- According to Google in “The Mobile Movement: Understanding Smartphone Users” 70% of mobile users have compared prices on their mobile,
- 65% have read product reviews
- And 50% mobile searches lead to a purchase.
- In addition Google discovered that 95% Smart phone users have searched for local information.
- 61% users will call the business
- And 59% visit the location.
- Of these people 90% will act within 24 hours.
With the transition to mobile internet access attention must inevitably turn to your website. Consumers who are used to getting the information they want in seconds, not minutes. Many of whom will go visit your competitor’s site if yours doesn’t load fast enough.
Your website might be visible on mobile devices but that does not mean that it’s mobile friendly. Mobile sites are designed for the small screen, with the specific needs of mobile users in mind.
Is your website ready for today’s mobile consumer?
- A well designed mobile website will be compatible with all types of mobile and smart phones.
- Navigation needs to be as simple as possible with as little scrolling as possible
- Bullet points are preferable to large blocks of text
- Mobile ready sites need to accommodate fingertip navigation of even the biggest hand and reduce the number of key strokes needed to access areas of the site.
- Smart phone users are used to clickable icons so use of these in the design will improve its functionality
- Speed is of the essence so images should be compressed to take less time to load
- Any phone numbers should be created as click to call
- For local businesses its a good idea to add your address or shop location on the landing page alongside maps and directions to reach you.
Google’s GoMo enables business owners to see what their current website looks like on mobile devices. It also shows examples of mobile websites to provide you with ideas.
It is no longer enough just to have a website for your business; it must be mobile ready to attract the millions of mobile users. As a business owner you must go where people are and people are going mobile.