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How Well Do You Know Google?

Google. The most used search engine on the web today. It dominates 65% of US searches and 90% of searches in the UK but are we, as small businesses, taking full advantage of what Google has to offer us? How many of the following do you use for your website?

Google Places

Google Places used to be known as Google Maps and enables you to create a business listing that displays your address, a link to your website (if you have one), and other details about your business such as your phone number, opening hours, videos, photos, special offers and more. It is very helpful for improving your Google visibility, especially in your local area.

Google Keyword Tool

Google’s  Keyword Tool enables you to build extensive, relevant keyword lists ( a list of words people type into the search engine when looking for a particular product or service)  that you can use in your website to improve your search engine optimization. You can generate keyword ideas, review the number of visitors based on each keyword and add keywords to your paid Google advertising.

Google Analytics

With Google Analytics you can measure the results of your online activities. For example you can discover the source of your visitors: did your site visitors come from search engines, display advertising, pay-per-click  efforts, e-mail marketing or other links.In addition you can track exactly what your visitors did when they visited your website.

Google Webmaster Tools

A great tool that will help improve your site’s visibility online. With Google’s Webmaster tools you can find any problems with your site such as dead links and pages not found. It can also show you other websites that link to yours.

Google Site Search

If you have a larger site Google site search enables you to put a Google search box on your website which in turn enables  prospective visitors and customers to find information instantly on your website

You Tube

Now owned by Google You tube is the place to upload your videos and drive visitors to your website.


Google’s Feedburner enables you to distribute information from your blog and statistics about your RSS Subscribers so you can analyze and optimize your blog posts.

Google Support Centre

Google’s help centre  providing help with Google products and tips to help you improve your website

As you can see Google provides a lot of resources to help you create an online presence that improves your site’s visibility and ranking in its search engine. Which ones are you going to start using today?

“Image from Annette Shaff /

Anne is passionate about helping businesses succeed in marketing their business in today's world. As traditional ways to promote businesses are becoming less effective Anne and her team at Bison Mobile Web Consulting focus on providing clients with modern marketing methods that are proven to work Currently Anne lives in beautiful South Somerset with her husband, 3 children and 2 dogs. Let her show you how you can get more clients for your business and increase your income so you can spend more time enjoying life and less time working and stressing in your business.

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  • Hi Anne, I was only talking yesterday to a group I was training about the importance of Google to businesses. Thanks for putting this list together 🙂

  • Anne

    Hi Niall
    I think many people don’t really understand the importance of Google choosing to use Social Media instead but its vital to understand if you want to rank high in their search engine.

  • Nice roundup, Anne. 

    It’s also worth remembering that they’re big into the Android side of things, which is why mobile search may become so important from 2012 onwards. 

  • Tori Hawthorne

    I love the analogies Elaine… 
    For me its a pencil. My Pencil is my most powerful tool it helps me remember everything and allows me to erase and make changes ;)Great postTori

  • Analogies and Metaphors work wonders and are completely subjective – in that they mean something specific to each individual. I love the playfulness of metaphors and the analogies used in this post are also close to my own DIY experiences!!
    Thanks for sharing Elish and I hope that the post will reach some unusual audiences 🙂

  • Liz Barron

    I love it Elaine – my dad’s a retired cabinet maker so am impressed with your “toolkit”! For me, my tool of  choice is the Spirit Level, great for making sure you get the balance right…
    Great post !

  • And a “sharp” pencil is even more effective 🙂 a good DIYer will always have one behind their ear – thanks for sharing Tori

  • I am really really smiling to myself Liz, I purposely left out the spirit level and for a funny reason – when we renovated our old house, we used a level. Strangely, nothing was actually level! We discovered years later that particular level had a “roving” level and could be adjusted at will. #fail.
    So we bought a new bigger and more expensive level. We then found a level hindered our success rather than helped us. So for the old house with few straight lines and level surfaces, some imagine was required.I find this appropriate for certain elements of our businesses :)Balance is important, and it’s how we achieve that balance I feel is very significant. Thanks for reading and sharing Liz, I am smiling today :

  • You’re the master of analogies, Elaine! 🙂

  • LOL Niall. They come and go…

  • The mention of power tools certainly caught my attention when browsing my RSS feed. Love how you blend the tools with business practices!

  • Hi Marshall,
    I aim to please, but mostly I aim to do something differently. I love analogies and feel they extend the power of an idea or the written word to a wider audience, exactly as you described 🙂

    I love the fact you interview small businesses. We have a similar community here in Ireland called the #SMEcommunity and the guys interview SMEs on radio and record podcasts in between. Will you venture into audio and visual?

    Thanks for stopping by, have a look at some of my earlier Bloggertone posts for more analogies (mostly about birds!)

  • Hi Elaine,

    I have considered venturing into doing video interviews, but that is down the line. I am not sure how well that will work with the typical entrepreneur, who might not be equipped to jump on Skype (or some other service) and do a video interview via webcam. It would be easier to do in person, but that would really limit me to who I could interview.

    Something to consider, but I am just trying to perfect the interview via email for now. Just getting started…

  • Anonymous

    Elaine, great spirit in the analogies, and the illustrations are compelling.  Your creativity works wonders.  Keep them coming.  

  • Thank you kindly Warren – they don’t come out often these days, so perhaps I need to do a few more of these style posts 🙂
    A bit of creative fun know no bounds!

  • Yes Marshall,
    I appreciate what you are saying, and bearing in mind would-be entrepreneurs need to embrace all aspects of promotion, marketing and online interaction. Such is the nature of entrepreneurism 🙂

    Sites like yours can help them accomplish that without heavy use of resources. I believe video is the future both in personal and business circles. Youtube is used as a search engine (in particular to find videos of funny cats) and don’t forget we are inherently curious, especially to see how others behave and look.
    It is certainly worth considering for the near future

  • You
    may prefer pieces handcrafted from roots or twigs; regardless, a cabin
    furniture piece exudes personality and warmth.  Tanned leather, fabric
    choices and the natural wood construction produce a warmth that cannot be found
    in more formal furniture.

  • If you are not likely to use your table saw frequently and are completely new to utilizing table saws, then the bench top saw would be the superlative option. Bench top table saws are made as well as supposed to have been positioned immediately on a table or something else that provides support in order to run. 

  • Without a strong and founded company strategy a technique that resonates throughout your company and goes out to your clients and prospects your promotion and devices initiatives will don’t succeed.

  • Congratulations Niraj and thank you for the comment and the article of course 🙂

  • Congratulations Sian and there was never any doubt with that monster 🙂

  • Well to know Google in one thing , toknow realy how to work with google you have to go beyond the adivice and the obious , it is not enough to know and profiit from the google window , but to know and becreative with those google engine and aplications is realy good to , exelent article well devloped congratulations

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