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7 Tips – How To Add More Personality To Your Business Blog

We all know that our business blogs require personality in order to get our readers and our potential customers to engage with us. That engagement can be via a myriad of ways – comments on the blog, enquiries, orders, sales, tweets, facebook comments and it doesn’t matter how they respond as long as they do.  Your aim is that the readers think of you and your business as someone they know.

However, sometimes people find it difficult to reveal their personalities and interests within a business themed blog. It can be easier said that done to inject your blog with personality without becoming too personal and to combine your business message within a personal tone but here’s some tips on how to do it well:

  1. Have a good quality photograph of the blogger(s) on the ‘about us’ page.
  2. Don’t use too many stock photographs – take some photos of work the company is doing or even of the staff or the offices.
  3. Include an occasional video blog – show yourself to your readers, let them hear your voice.
  4. Write as ‘I’ rather than ‘our’.  Sometimes small businesses want to make themselves look bigger than they are, and run the risk of becoming rather impersonal. The use of the first person is friendlier and more personal. Refer to the reader as ‘you’ too.
  5. If there is more than one person writing the blog, ensure that readers know who is writing each post and let each writer develop their own writing style.
  6. Relate every post to your business but build in some personality too. One ‘personal business blogging style’ I like is that of Bob Poole who teaches sales.  He builds the sales messages into his personal experience. For example, if he is writing about how you can improve your customer service, he will give an example of poor customer service that he witnessed recently.
  7. Reveal your opinions but keep them consistent (and steer clear of contentious topics!) . Be true to your personality and it will come across as credible and trustworthy.

Your blog is the perfect place for your business to demonstrate its personality on your website. Think of your blog as a friendly doorman (or woman) that will welcome your prospective clients.

“Image from Thinglass /Shutterstock.”

Lorna Sixsmith is a social media trainer at Write on Track, providing mentoring, training and content creation services to SMEs. Particularly passionate about blogging and Pinterest, Lorna also teaches these courses online at We Teach Social. Married to a dairy farmer in SE Ireland, Lorna recently self published her first book 'Would You Marry A Farmer?', a humourous look at life married to an Irish farmer.

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  • Great tips Lorna.  I love #6, personal experience is brilliant, expecially if it is something many others have gone through themselves.  I think however, some amount of contention is good, it gets people thinking and commenting…so long as it isn’t over done.

  • Great post, Lorna! I always thought that a blog is one of the best ways to see inside the personality and culture of a business. I also believe it’s both interesting and valuable to go slightly off topic every now and then, one thing I look out for with blogs is passion.  

  • Your tips can be very useful for people who are just starting their own business. Through these techniques, their personalized business blogs can impart a lighter side of their business while maintaining a tone of professionalism.

  • I know I have been guilty of writing in the third person, perhaps I should stop. Thanks for the tips Lorna.

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