Tweak Your Biz » Marketing » Blogging Is Dead.

Blogging Is Dead.



How many of you have heard the expression “blogging is dead”? It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis. Will the recent publication of the 2011 State of Inbound Marketing by Hubspot finally silence the critics?

Blogging is Critical to Business

According to the New York Times in March 2011 “With the rise of sites like Facebook and Twitter, they (blogs) are losing their allure for many people” This may be true for the younger generation who have taken to posting updates to friends and families on other social media sites such as facebook and twitter instead of on their blogs.

However blogging is increasingly critical for businesses. Blogging has evolved from small talk to providing a place where business owners and employers can provide valuable information, speak to customers and prospects in their own unique voices and through comments have a conversation with them. In 2009 more than half of all businesses didn’t have  a blog but in 2011 65% had developed their own company blog. A significant increase of 17% in just 2 years.

Almost two thirds of those surveyed see their company blog as a critical or important marketing channel. That’s a 10% increase on 2009 figures and in 2011 nearly 20% more see blogging as more important than Facebook or You Tube to their business.

Do company blogs really bring in business?

As a provider of valuable information to, and enabling interaction and conversation with customers and prospects company blogs fulfil an important role in marketing. It’s also an inexpensive method to give your company more visibility on the net. Do they bring in business though?   According to research yes. In 2010 46% of businesses surveyed acquired customers through their company blog.

By 2011 as many as 57% acquired customers through this channel.  These leads were also acquired at an average cheaper cost than through other marketing channels. 55% of companies with a blog indicated that acquiring leads through their company blog was below the average cost for acquiring leads. A figure surpassing that for social media, SEO, telemarketing, direct sales, PPC and Trade Shows.

Blogging is definitely not dead. What do you think?



Sponsored Content

The Author:

Anne is passionate about helping businesses succeed in marketing their business in today's world. As traditional ways to promote businesses are becoming less effective Anne and her team at Bison Mobile Web Consulting focus on providing clients with modern marketing methods that are proven to work Currently Anne lives in beautiful South Somerset with her husband, 3 children and 2 dogs. Let her show you how you can get more clients for your business and increase your income so you can spend more time enjoying life and less time working and stressing in your business. http://www.bisonmobilewebconsulting.com

Add Your Comment

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Anne, I think it’s clear from the stats that blogging is far from dead, and that if you are a business that doesn’t blog, you are now in the minnority. That said, it’s still a significant number that don’t, so perhaps an interesting question is why don’t these businesses blog even in spite of the evidence above?

  • Paula Ronan

    Great title, Anne! And great inspiration to do my next blog too – thanks!

  • http://twitter.com/JBBC Marie Ennis-O’Connor

    Phew! I thought for one awful moment that some terrible force had killed off blogging as I peacefully slumbered last night! Great to see the stats on this because as we all know..sometimes the only thing some biz people respond to when trying to convince them of the value of doing something is pie charts and graphs!

  • http://www.garrendennylane.ie/blog Lorna

    Great stats here and it shows that blogging for business is such a no brainer, as Niall said, it is bizarre that more businesses aren’t blogging. I have found that my blog has brought in substantial business for me. I think that a blog should be an essential part of every business website, up there with the ‘about us’ pages etc.

  • http://www.garrendennylane.ie/blog Lorna

    Great stats here and it shows that blogging for business is such a no brainer, as Niall said, it is bizarre that more businesses aren’t blogging. I have found that my blog has brought in substantial business for me. I think that a blog should be an essential part of every business website, up there with the ‘about us’ pages etc.

  • Anonymous

    Hi LornanYou’re a great example of why businesses should stick with blogging or create one of their own. Yes they take time but the results that can be achieved in terms of business gained make blogs, as you say yourself, an essential part of every website.

  • Anonymous

    Marketing departments in particular need to prove ROI and measure and track everything. These statistics send them the message they need that blogs are a good investment.

  • Anonymous

    Thanks Paula.u00a0 Happy Blogging

  • Anonymous

    Resistance to change by many business owners here in the UK. I’m beginning to see a change though. Time will tell

  • http://twitter.com/beatricewhelan Beatrice Whelan

    Great post Anne. Some people wonder why I am so obsessed with blogging but it can achieve so much for a business from an SEO and customer engagement point of view. Blogging is just another form of Social Media, especially the comments aspect of Blogging. Anyone that says that Blogging is dead does not understand the Social aspect of Blogging. Some useful stats here that I will be sharing with my customers.

  • http://twitter.com/xcelbusiness Helen Cousins

    I think more knowledge workers or professionals such as accountants and solicitors should embrace blogging. It would form the perfect portfolio to market their knowledge. A blog can never replace formal business advice, but it can show how you think and help potential clients to choose the right professional for them. Of course, as with anything worthwhile, it does take time to do it well, and writing can be scary for some, even the articulate! Great post, useful to have these statistics to refer to. Thanks Anne.

  • http://www.blogofzoso.com Tilen Hrovatic

    not dead at all! Blogging is alive and it’s growing.

  • Carl Kilvington

    A great post Anne Perez :)

  • http://smallbusiness.norton.com?om_ext_cid=soho_ext_blurbpoint_blog Norton business

     asaasaasa

  • Jenny Hamilton

    Please permit me to use this medium to assist those in need of financial help.
    I
    want to recommend a reliable lender called Lee Cook who lent me 50k
    without stress. He’s the CEO of OASIS FINANCIAL CONSULTANTS. If not for
    him my son would’ve died of meningitis few years ago. After sometime i
    was able to payback the $50k loan and reapplied for 300k loan of which i
    was granted. Today I make up to USD10,000 in a month by going into a
    private business. Someone was good to me by sharing their email link
    with me, so now i am hoping i could help someone else out there by
    sharing it.
    If you’re in need of any loan and rest assured you can
    pay back; you can reach them at: (oasisconsultant at consultant dot com)
    or (contact at theoasisconsultants dot com)
    Try it and you could share it with someone in financial need also!

  • Barclays Banks

    Breaking News,

    Barclay Bank House offers you private, commercial and personal loans with very minimal annual interest rates from 2.5% from 1 year to 25 years repayment period in any part of the world. We give out loans ranging from $5,000.00 to $100,000,000.00USD.

    Interested parties may contact our loan department Manager:

    Mr. Brightson Hills

    Loan Departmental Manager,

    Barclay Bank.

    barclayscares@outlook.com

  • Lucas Neff Jr.

    Welcome to Lucas Neff Jr Loan Agency. (LNJLA)

    Lucas Neff Jr Loan Agency, specializes in arranging loan of any amounts, longer repayment terms. We offer Xmas loan, Business loan, Home loan, Personal loan, Car loan, Student loan, Dept. Consolidation, Loan for Business start. Do you have a small or big project to finance? up and Business Expansion, Real Estate and Mortgages all at 2% interest rate for applicants of all credit types.

    You are expected to inform us of the exact loan amount requested so as to enable us provide you with the Loan Terms and Conditions. Please, do complete the short application form given below and we promised to help you out in any financial needs you are in.

    Interested applicant can kindly contact us via email: lucas.njloans@adin.in.th, lucas.njloans@financier.com

    LOAN APPLICATION FORM { ONLINE FORM }

    1)YOUR NAME……………………………….
    2)YOUR COUNTRY…………………………….
    3)YOUR OCCUPATION…………………………
    4)YOUR MARITAL STATUS………………………
    5)PHONE NUMBER……………………………..
    6)MONTHLY INCOME…………………………..
    7)ADDRESS…………………………………….
    8)PURPOSE OF LOAN………………………….
    9)LOAN REQUEST…………………………….
    10)LOAN DURATION…………………………..

    Lucas Neff Jr Loan Agency. (LNJLA) P.L.C incorporated in United States of America. Registered Office: Gainesville, FL 32675, Florida, USA.

    THANKS,
    Lucas Neff Jr……

  • richardarcher

    Some suggestions for people considering going international and maybe eventually global.

    Under points 1 & 2, contact the US Small Business Administration. Many of the SBA area offices have SCORE advisers available who have substantial international business experience, including experience breaking into new international markets. Through the SBA’s Small Business Development Centers, particularly the South-West Texas Border Region SBDC that operates SBCDGlobal.com under management of the International Trade Center Small Business Development Center. The SCORE advisers and SBDCGlobal can put you in touch with business opportunities in other countries, or if you are marketing through the internet, can give you information on how to navigate the export process, including potential access to EX-IM assistance and insuring receivables. The SBA also has information available for a wide variety of industries so that you develop a better understanding of the business you are in and the competitive situation in that industry. The US Dept of Commerce has a lot of economic data by industry. Your company and personal income taxes are already paying for SBA and Department of Commerce services, and they are typically good (and many times free), so why not take advantage of them.

    For recommendations 3, 4 and 5, talk to your CPA. If the CPA firm that does your taxes and/or financial statements is a member of one of the international networks of accountancy firms, they should have access to materials about doing business in other countries where the network has affiliate firms. If you are considering going international and do not already work with a CPA firm that is a member of an international accountancy network or does not have international trade experience himself/herself, you should start interviewing CPA firms that are members of an international network or have the experience. It doesn’t have to be a Big 4 or Top 10 CPA firm. Many small regional or local CPA firms are members of international accountancy networks. Not only can you get information about doing business in other countries, but if you decide to visit one of your target market countries, the CPA firms can frequently line up meetings and contacts with similar small and medium sized businesses that would not be accessible through US trade offices in US embassies in foreign countries. Working with the right CPA on international opportunities can give more than just your tax returns and financial statements.