Tweak Your Biz » Marketing » Blogging Is Dead.

Blogging Is Dead.

How many of you have heard the expression “blogging is dead”? It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis. Will the recent publication of the 2011 State of Inbound Marketing by Hubspot finally silence the critics?

Blogging is Critical to Business

According to the New York Times in March 2011 “With the rise of sites like Facebook and Twitter, they (blogs) are losing their allure for many people” This may be true for the younger generation who have taken to posting updates to friends and families on other social media sites such as facebook and twitter instead of on their blogs.

However blogging is increasingly critical for businesses. Blogging has evolved from small talk to providing a place where business owners and employers can provide valuable information, speak to customers and prospects in their own unique voices and through comments have a conversation with them. In 2009 more than half of all businesses didn’t have  a blog but in 2011 65% had developed their own company blog. A significant increase of 17% in just 2 years.

Almost two thirds of those surveyed see their company blog as a critical or important marketing channel. That’s a 10% increase on 2009 figures and in 2011 nearly 20% more see blogging as more important than Facebook or You Tube to their business.

Do company blogs really bring in business?

As a provider of valuable information to, and enabling interaction and conversation with customers and prospects company blogs fulfil an important role in marketing. It’s also an inexpensive method to give your company more visibility on the net. Do they bring in business though?   According to research yes. In 2010 46% of businesses surveyed acquired customers through their company blog.

By 2011 as many as 57% acquired customers through this channel.  These leads were also acquired at an average cheaper cost than through other marketing channels. 55% of companies with a blog indicated that acquiring leads through their company blog was below the average cost for acquiring leads. A figure surpassing that for social media, SEO, telemarketing, direct sales, PPC and Trade Shows.

Blogging is definitely not dead. What do you think?

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The Author:

Anne is passionate about helping businesses succeed in marketing their business in today's world. As traditional ways to promote businesses are becoming less effective Anne and her team at Bison Mobile Web Consulting focus on providing clients with modern marketing methods that are proven to work Currently Anne lives in beautiful South Somerset with her husband, 3 children and 2 dogs. Let her show you how you can get more clients for your business and increase your income so you can spend more time enjoying life and less time working and stressing in your business.

Add Your Comment

  • Niall Devitt

    Hi Anne, I think it’s clear from the stats that blogging is far from dead, and that if you are a business that doesn’t blog, you are now in the minnority. That said, it’s still a significant number that don’t, so perhaps an interesting question is why don’t these businesses blog even in spite of the evidence above?

  • Paula Ronan

    Great title, Anne! And great inspiration to do my next blog too – thanks!

  • Marie Ennis-O’Connor

    Phew! I thought for one awful moment that some terrible force had killed off blogging as I peacefully slumbered last night! Great to see the stats on this because as we all know..sometimes the only thing some biz people respond to when trying to convince them of the value of doing something is pie charts and graphs!

  • Lorna

    Great stats here and it shows that blogging for business is such a no brainer, as Niall said, it is bizarre that more businesses aren’t blogging. I have found that my blog has brought in substantial business for me. I think that a blog should be an essential part of every business website, up there with the ‘about us’ pages etc.

  • Lorna

    Great stats here and it shows that blogging for business is such a no brainer, as Niall said, it is bizarre that more businesses aren’t blogging. I have found that my blog has brought in substantial business for me. I think that a blog should be an essential part of every business website, up there with the ‘about us’ pages etc.

  • Anonymous

    Hi LornanYou’re a great example of why businesses should stick with blogging or create one of their own. Yes they take time but the results that can be achieved in terms of business gained make blogs, as you say yourself, an essential part of every website.

  • Anonymous

    Marketing departments in particular need to prove ROI and measure and track everything. These statistics send them the message they need that blogs are a good investment.

  • Anonymous

    Thanks Paula.u00a0 Happy Blogging

  • Anonymous

    Resistance to change by many business owners here in the UK. I’m beginning to see a change though. Time will tell

  • Beatrice Whelan

    Great post Anne. Some people wonder why I am so obsessed with blogging but it can achieve so much for a business from an SEO and customer engagement point of view. Blogging is just another form of Social Media, especially the comments aspect of Blogging. Anyone that says that Blogging is dead does not understand the Social aspect of Blogging. Some useful stats here that I will be sharing with my customers.

  • Helen Cousins

    I think more knowledge workers or professionals such as accountants and solicitors should embrace blogging. It would form the perfect portfolio to market their knowledge. A blog can never replace formal business advice, but it can show how you think and help potential clients to choose the right professional for them. Of course, as with anything worthwhile, it does take time to do it well, and writing can be scary for some, even the articulate! Great post, useful to have these statistics to refer to. Thanks Anne.

  • Tilen Hrovatic

    not dead at all! Blogging is alive and it’s growing.

  • Carl Kilvington

    A great post Anne Perez :)

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