Tweak Your Biz » Marketing » Making Facebook Welcome Pages Work For Your Small Business

Making Facebook Welcome Pages Work For Your Small Business

by Amanda Webb on May 10th, 2011
31 Comments



Customised Facebook landing tabs have been growing in popularity for small businesses.  Free and low cost applications such as Pagemodo allow you to easily create your own ‘Welcome page’ and for a more professional look you can hire someone to design one for you.

A Facebook landing page or welcome tab is a customised page that visitors arrive on before they have clicked ‘Like’.  A quick search on the Internet will give you links to some beautiful examples however most of these are for well established brands.  The Red Bull page for example is clever and brilliantly designed but wouldn’t work for a small business as it relies heavily on brand awareness.  So when creating small business Facebook landing pages what should we consider?

1. Get the Like

Your welcome page is where potential fans land before they click the ‘Like’ button, once that button is clicked they are unlikely to revisit it so it’s important to grab their attention and get them to click ‘Like’ whilst they are there.

It might seem obvious to regular Facebook users to click ‘Like’ but for many others it ‘s not so clear.  For these reasons the main purpose of your page should be to get that ‘Like’.  Arrows, pointing at the button are a common device, make it clear what visitors have to do, tell them to click the ‘Like’ button. I love this page from Passion For Creative.

2. Give the benefits

It’s all very well asking for the ‘Like’ but why would someone like your page?  What are you offering them for that ‘Like’? Is it up to date information? Industry news? Facebook only offers and discounts?  Always let people know what the benefit to them is of joining your page, give them a reason to Like you and make it clear on your page.  Micks Garage does this well offering freebie Fridays.

3. Define your business

If someone arrives on your page how do they know what you do?  Your logo and name, like mine, may not be easy to interpret.

When we look at those lovely big brand landing pages we usually know what they do.  Red Bull don’t need to tell us they sell energy drinks, their brand is well established internationally, but as small businesses we have to define ourselves. So whatever industry you are in, be it financial services, retail or web design, make sure you add a tag line or description of your business so that it’s absolutely clear.  MyKidsTime have done this really well, outlining exactly what their business is about.

What have I left out?  What do you think is essential for a good landing page for small businesses?  Do you have examples you’d like to share?  Let me know by leaving a comment below.



Category: online marketing, social media, Social media Marketing

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The Author:

Hi I'm Amanda, a social media consultant and trainer who loves blogging. I work with small and medium sized businesses to help them develop social media strategies that work. I really enjoy developing my marketing and social media skills. I also love cats, cycling and cakes. http://www.spiderworking.com

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  • http://www.tweakyourbiz.com Niall Devitt

    Hi Amanda These are some great examples, I particularly like Passion for Creative’s page, the colors are amazing and thanks for including @mykidstime:twitter Another I really like is Gary Vaynerchuk’s nhttp://www.facebook.com/gary?sk=app_10531514314n

  • lizl

    Hi another fantastic page and very inventive is http://www.facebook.com/MiniMartiniMedia you have to click like to see the rest of their site – small website company in South africa but using templates to the max. VERY effectivly.

  • Lorna

    Great examples Amanda, Passion for Creative is brilliant n

  • Anonymous

    Wow Gary Vaynerchuk’s page is lovely!

  • http://www.encouragingexcellence.ie/ Mairu00e9ad Kelly

    Nice post Amanda. I too love Passion for Creative’s page, shows what they do without saying anything. n

  • Paula Ronan

    Great article Amanda, thanks

  • Denise

    Niall, what a fantastic image for @hamperlady:disqus ary’s FB page. It’s BRILLIANT. I want one like that!nn n

  • Denise

    oops. I meant to say Gary Vaynerchuk’s FB page. n

  • Denise

    Thanks for this Amanda. I’ve been thinking about my own facebook strategy with its own welcome/like page. This is given me food for thought. Thanks for the impetus to get going with it. n

  • Anonymous

    Glad you found it helpful Denise, let me know if you set a landing page up, I’d love to see it.

  • Anonymous

    It really is stunning isn’t it :)

  • http://twitter.com/iphoneartists iphonearts.org

    Great article Amanda, Stephen nhttp://www.iphonearts.org/

  • http://www.seefincoaching.com/blog Elaine Rogers

    Great examples @amanda:disqus – food for thought :)

  • http://www.hal9000.ie Jennie Molphy

    Great Welcome pages there.nnnIf you want to do your own and can create the image but don’t have html skills, then you might find this useful:nnhttp://www.image-maps.com/nnIt allows you place links in the graphic to allow visitors respond to a call to action.n

  • Anonymous

    That’s brilliant! I’m bookmarking that as it looks like a big timesaver. Thanks for sharing it.

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    Some nice ones in there Amanda….just shows how creative and innovative you can be on social media channels.

  • http://www.bizgrowthnews.com Krishna De

    Amanda thanks for sharing the examples – I am sure they will inspire lots of people.nnnOne thing to be aware of is that we should not be hosting competitions directly on the native Facebook wall – the approach that one of your case studies is currently doing – we need to use an App to comply with Facebook promotion guidelines – find the link here – http://www.facebook.com/promotions_guidelines.phpn

  • Anonymous

    Thanks Krishna and I think it is a point that can’t be made too often. I’m glad to see that then new promotional guidelines are an easier read, it will hopefully make a big difference.

  • http://twitter.com/dirt_ie Dirt.ie

    Have just updated my own page based on this article . http://www.facebook.com/DirtDotIEn

  • Fitzsimonscatherine

    Hi, I’m Catherine Fitzsimons, MD at Organic Media, Your Social Media Partner, a new outfit that create, populate, maintain and personalise your business online. We have a diverse team with journalism, editorial, business, marketing, advertising, sales, social media and web development experience. Most importantly, we love what we do. visit us on http://www.facebook.com/organicmedia

  • http://twitter.com/lecraic le craic

    Can I ask why the link to my facebook page in my earlier comment was removed? (was logged in on my @dirt_ie twitter account at the time.)

  • http://www.tweakyourbiz.com Bloggertone.com

    It looked like a mere link building exercise because you were saying that you had updated the page + the link but nothing else (e.g. you didn’t say if you had implemented something specifically like the arrows and were looking for feedback or something like that). You are welcome to leave the link again if you have something to ask to people or expand on what you did, no problem. n

  • http://twitter.com/lecraic le craic

    There were a couple of links to pages in the thread already where people were pointing to pages they liked. I didn’t realise I would need to spell out why I posted the link to the page. Usually when someone posts a link to their own page it would be to seek feedback, at least that’s been my experience to date.

  • http://www.tweakyourbiz.com Bloggertone.com

    We are getting a lot of link building lately and some spam. Others linking out had made comments so didn’t look plainly link-biased. Your other profile didn’t have an avatar either therefore the assumption. Just reverted to the previous version of the comment with the link. Facundon

  • http://twitter.com/lecraic le craic

    Ok thanks. Surprised profile pic didn’t pull from twitter feed and/or gravatar. Will be more cognisant of challenges faced onsite here with spammers etc.

  • Reansey

    http://khmercms.com thank for that

  • Reansey

    http://khmercms.com thank for that

  • Anonymous

    Great post Amanda – nice tips and very concise.nnRegardless of whether it’s an established brand or not, it’s important to tell visitors why they should ‘like’ the page – e.g. for exclusive content, for cheap deals etc With so many businesses now on Facebook, people will be more selective with who they like – so it’s important to make clear the benefits of ‘liking’ your page.nncheersnDan

  • http://www.whitehatters.com White Hat SEO

    Back link help us to know the popularity or importance of the site. Moren back link show the signal of popularity of the website. It helps Googlen to determine the page ranking of the website.u00a0

  • http://sigmabizblog.com Jamie Gorman

    Amanda,
    I’m in a discussion with a friend on the effectiveness of a landing page over getting to a wall with good posts on it.  Do you know of any research that shows if a good landing page is significantly more effective than just having people come to your wall.
    Thanks,
    Jamie

  • http://twitter.com/drugstraining drugstraining.com

    Thank you. Really helpful

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