Is Your Digital Self More Powerful Than You?
As a huge fan of South Park (I virtually see all mutual fans nodding).
I’m always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is. It’s the one where Stan is sucked into Facebook for a battle to delete his profile. The whole episode makes jest of ‘poking’ ‘Likes’ and ‘friends’.
Stan’s profile was more powerful than him because of the connections he had online. So are we more powerful online than we think?
How are we powerful online?
- We build daily connections; racking them up in seconds (The ave. person has 160 connections)
- We have direct connect with all of these connections – traders, friends, networkers, business partners, potential buyers etc
- We have the ability inflate our connections via our primary connections; thus increasing our network. These connections are not restricted to local people, but include global contacts too
- Word of digital mouth expands our network. Fans on Facebook and followers on Twitter and Youtube
- Visitors to our website, especially returning ones
How can we utilise this mega power?
We have all of these connections are our disposal, so we should take advantage of this connectiveness (new word) by:
- Inviting them to our website, if connected via another channel
- Share our blogs, articles, events, thoughts, inspirations, ideas and news
- Collaborate with them on projects and actively involve them in our shared digital space
- Use their responses and interactions for surveys, polls, feedback and insights
- Invite them to physically meet with us at events, networking meets and leisurely lunches
I would like each of you to carry out a task (don’t worry, it’s a small one). Log into each of your social networking accounts and count the number of friends, fans, followers and connections you have, then share that number here.
Were you surprised at how many contacts you had online? What other ways can you use this mega online power?