Tweak Your Biz » Marketing » Is Your Digital Self More Powerful Than You?

Is Your Digital Self More Powerful Than You?

by Christina Giliberti on April 11th, 2011
8 Comments



As a huge fan of South Park (I virtually see all mutual fans nodding).

I’m always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is. It’s the one where Stan is sucked into Facebook for a battle to delete his profile. The whole episode makes jest of ‘poking’ ‘Likes’ and ‘friends’.

Stan’s profile was more powerful than him because of the connections he had online. So are we more powerful online than we think?


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How are we powerful online?

  • We build daily connections; racking them up in seconds (The ave. person has 160 connections)
  • We have direct connect with all of these connections – traders, friends, networkers, business partners, potential buyers etc
  • We have the ability inflate our connections via our primary connections; thus increasing our network. These connections are not restricted to local people, but include global contacts too
  • Word of digital mouth expands our network. Fans on Facebook and followers on Twitter and Youtube
  • Visitors to our website, especially returning ones

How can we utilise this mega power?

We have all of these connections are our disposal, so we should take advantage of this connectiveness (new word) by:

  • Inviting them to our website, if connected via another channel
  • Share our blogs, articles, events, thoughts, inspirations, ideas and news
  • Collaborate with them on projects and actively involve them in our shared digital space
  • Use their responses and interactions for surveys, polls, feedback and insights
  • Invite them to physically meet with us at events, networking meets and leisurely lunches

Task

I would like each of you to carry out a task (don’t worry, it’s a small one). Log into each of your social networking accounts and count the number of friends, fans, followers and connections you have, then share that number here.

Were you surprised at how many contacts you had online? What other ways can you use this mega online power?



Category: Blogging, Linkedin, online marketing, social media, Social media Marketing, Twitter

Tags: , , , , , ,

The Author:

Christina is a complete geek, hence a perfect web + online marketing consultant. After ten years working with Premier Recruitment Group, LA Fitness, Monarch Airlines, Thomson Travel and a host of other companies, she now owns CG Online Marketing (www.cgonlinemarketing.com) in Ireland and is an associate of the Ahain Group. She's qualified in most things online such as web server management, digital design, Google Analytics and SEO. Specialties: Social Media Marketing, SEO / PPC,Google analytics (qualified in GA IQ) Web trends + insights, Data segmentation and targeting, Customer Behavior analysis, Digital design, Writing, Ethical marketing Green marketing / Sustainable tourism and Hotel + travel online marketing http://www.cgonlinemarketing.com

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Add Your Comment

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Christina, great post! I have a lot of online connections, between BT, LI groups, FB groups etc etc, It’s probably over 20K, but It’s in what you do with these connections, rather than how many you have that ultimately decides your “power”. With that in mind, I’m going to give people a 2nd task (hope you, and they don’t mind?). Every day, pick one or two of these online connections, and start to build an old fashioned relationship. Skype, Talk to them on the phone, meet for a coffee, hook up at a networking event etc and watch what happens, itu2019s amazing!

  • http://twitter.com/fredchannel Fred

    Hi Tina. I’m afraid a lot of people, especially those that are still understanding / testing social media might stay with the thought that more friends, fans and connections is better. These folks feel that they need to catch up with the rest and grow their numbers to decent standards (whatever those are).nI believe the take away is more in line with your 5 bullet points, prior to the task, regardless of the amount of connections :)

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    Growing numbers is the start. Then you learn how how powerful your contacts are by utilising what you can do for each other. It isn’t all about numbers per sei; it’s about choice. ; 0)

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    Am liking task two!

  • http://www.ecommerce-web-developers.com Ecommerce Website Developers

    Good post. Christina, you guys are really doing a great job. I would like to thanks you for your article that explains something which helpful to us. I hope to see some more article similar to this.

  • http://www.seefincoaching.com/blog Elaine Rogers

    I think my friends on line represents my no of friends in real life, intimate. I have never been a girl who has to know everyone, and definitely enjoy quality connections and conversations, both offline and online. I also endeavour to meet as many online connections as possible offline, to build on the relationship.nnHowever, I believe it is possible to have solely online contacts that we never meet but can collaborate together, reciprocate, and enjoy each others interactions :)

  • jhon9369

    hiii
    your system is nice blog-

  • http://www.ecommerce-webdeveloper.com/ecommerce-solutions/ Ecommerce Web Developer

    hiiiii
    your blog is very nice for sale and finance

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