Elevate Your Business With An Elevator Pitch
This post was originally published on Derbhile Dromey’ blog
Do you know what an elevator pitch is? You may have heard the term bandied about and even had to give one at a networking event. But a lot of people are uncertain about what an elevator pitch is supposed to do and how to put it together.
The term “elevator pitch” refers to a presentation you make about your business, designed to be delivered in a short space of time. The name comes from the idea that it should take as long as it takes to ride in an elevator. An elevator pitch is a weapon you use to help you make the most of opportunities, at networking events and at a chance meeting with a valuable contact.
Now, what should you put in?
For a 10-second pitch.
Who you are: Begin with the important information, a simple description of your business, what it’s called and what it does.
For a 30-60 second pitch.
Goals: Tell the person what you aim to achieve for your customers and how your business will solve their problems.
Services: Give them a flavour of the services you offer that help them achieve that goal.
For a two-minute pitch
Origins: Show your passion and originality of thought by telling them what made you come up with your business idea.
Future goals: Tell them how you’ll be expanding your business in future.
A good finish: A good slogan or tag-line drives your message home. Don’t worry if a tag-line doesn’t jump out at you. Some businesses don’t lend themselves to tag-lines. A call to action is just as effective.
An elevator pitch doesn’t have to be fancy or elaborate. The simpler your description of your business is, the easier it is for people to grasp what it is you do and ultimately to buy from you.
What’s your experience?