Getting Media Coverage When There’s No News
John Jordan runs Next Chapter, a marketing consultancy which helps businesses implement their own low-cost marketing solutions. While this service is of great value to his clients, it doesn’t appear on the surface to be particularly newsworthy. But Jordan has received coverage on The Irish Examiner and Bizstartup.ie, by sharing his expertise.
Large sections of the media are taken up with opinion and trendspotting. If you’re in a service-based business, you can take advantage of this and build your profile. Here’s how.
Be Upbeat About the Economy
If you genuinely feel there’s a glimmer of hope for us and have concrete suggestions for how we can move forward, don’t be afraid to light the way with a press release outlining your views.
Awareness of Trends
Show customers how they can make the most of trends affecting your industry, and the media will see you as someone who is ahead of the curve.
Offer Business Advice
The world of business can be a minefield and you can be the person that steers people through the minefield. Where can you go with your ideas?
Radio Business Programmes
All of the national stations and some of the local ones have business slots. Ringing them ensures a prompter answer, but be sure not to do it too close to programme time, as you want to ensure they’re receptive. Be chatty and enthusiastic when you’re talking to them and they’ll see you as radio-friendly.
Slots like “Business Brain” in the Irish Independent offer a platform for business people to share their expertise. If you send in press releases to newspapers, they’ll see you as a good candidate for a quote in an article about business practise..
If you’re not sure where to send your press release, you could find an online press outlet. www.irishpressreleases.ie, www.bizstartup.ie and www.irishmediastore.com are all free.
Feel free to share your own stories of getting press coverage when there’s no news!