Tweak Your Biz » Marketing » Getting Media Coverage When There’s No News

Getting Media Coverage When There’s No News

by Derbhile Graham on February 4th, 2011
9 Comments



John Jordan runs Next Chapter, a marketing consultancy which helps businesses implement their own low-cost marketing solutions. While this service is of great value to his clients, it doesn’t appear on the surface to be particularly newsworthy. But Jordan has received coverage on The Irish Examiner and Bizstartup.ie, by sharing his expertise.

Large sections of the media are taken up with opinion and trendspotting. If you’re in a service-based business, you can take advantage of this and build your profile. Here’s how.

Be Upbeat About the Economy

If you genuinely feel there’s a glimmer of hope for us and have concrete suggestions for how we can move forward, don’t be afraid to light the way with a press release outlining your views.

Awareness of Trends

Show customers how they can make the most of trends affecting your industry, and the media will see you as someone who is ahead of the curve.

Offer Business Advice

The world of business can be a minefield and you can be the person that steers people through the minefield. Where can you go with your ideas?

Radio Business Programmes

All of the national stations and some of the local ones have business slots. Ringing them ensures a prompter answer, but be sure not to do it too close to programme time, as you want to ensure they’re receptive. Be chatty and enthusiastic when you’re talking to them and they’ll see you as radio-friendly.

Newspaper Articles

Slots like “Business Brain” in the Irish Independent offer a platform for business people to share their expertise. If you send in press releases to newspapers, they’ll see you as a good candidate for a quote in an article about business practise..

Online Outlets

If you’re not sure where to send your press release, you could find an online press outlet. www.irishpressreleases.ie, www.bizstartup.ie and www.irishmediastore.com are all free.

Feel free to share your own stories of getting press coverage when there’s no news!



Category: Marketing Strategy, Press release

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The Author:

Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers ultimately buy into. I help businesses tell their story using a three-step process. Define the story: Identify what you do, how you do it and above all, why you do it? Refine the story: Decide who's interested in your story and where to spread the word. Deliver the story: through blogs, newsletters, mailshots, social media posts, press releases and brochures. http://www.writewordseditorial.ie

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  • http://www.tweakyourbiz.com Niall Devitt

    Hi Derbhile, Great post and I particularly like your point about being upbeat about the economy. Another point to consider is that I know that tweakyourbiz.com is starting to now become well regarded and read within mainstream media circles. Our bloggers have already been contacted as a result of something they have written on here, we continue provide a unique opportunity for business people to have a voice and our community ensure that that voice is heard. Thanks foe sharing, Niall

  • http://www.tweakyourbiz.com Niall Devitt
  • http://blog.myprojecttracker.com Barney Austen

    Karma indeed!

  • http://blog.myprojecttracker.com Barney Austen

    Hi Derbhile – thanks for sharing. Didn’t know about the online press release options – cheers for raising the awareness.

  • Jason Eke

    Very good to read, especially when we are in a time when a lot of small businesses a re struggling and feel that they are unable to competitively participate in a lot of current marketing strategies. As a marketing consultant I always encourage my clients to get to know their local media staff (where possible) and develop those relationships.nFrom my own personal efforts, I am now on the regular mailing list of reporters and editors for several of my area newspapers and through these relationships I’m often quoted in articles written about events that I attend. Journalists are like everyone else, they will speak with the people they are comfortable with.nI would add, that looking for an angle that makes your story or perspective unique is also important.

  • Derbhile

    Thanks for comments, all

  • http://telemarketing.callboxinc.com/ Belinda Summers

    I sure love this post. Well, who knows there are some easy way to increase sales. I like #5, the referral concept and it’s really effective. Thanks for sharing your thoughts Angie. :)

  • http://www.callbox.com.my/ Christine Steffensen

    Nice post. Finding a strategies which can get favorable caress by the public is a great points for the business. It is something that you are establishing a trust by showing them what you business can produce. Customer rewards and featuring benefits is I think the most effective.

  • http://www.ahaingroup.com/ Niall Devitt

    Hi Angie, some great suggestions here. One I’d add is exceptional customer service, which for me is one of the best sales tools there is.

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