Two Keys To Social Media Success
If you are using Social Media for your small business strategy, this post will help you keep on the right track. Although many companies muddle through without a strategy those who are struggling with social media success tend to fall into two categories.
First is addiction. It’s easy to become addicted, suddenly you will find yourself tweeting every detail of your life and can’t even leave the keyboard without telling your followers why. You may see your follower count grow but when you look at your twitter stream it is often full of others telling exactly what they just did, business related or not. People will interact with you but if you are using Social Media for business you need to ensure that these are the right people, that you aren’t just extending the traditional water cooler chats into the Twitterverse.
Second is the exact opposite. Social media seems like a lot of hassle. The intention is there but the tasks slide down your to-do list and eventually nothing happens except the odd marketing message about your special offers.
If you are suffering from either of these two symptoms in my experience there are two keys that will help keep you on track. Even if your not the strategy type sticking to these two guidelines will get your campaign facing in the right direction.
1. Always consider your target market.
It might sound obvious but in my experience the first key to your social media campaign always rests with your target market. If you know who they are the rest will slot into place. Consider who are your target market? Where do they hang out online?
Once you have established this think about what you can post, what links, what information you can share that will reach out to them and encourage them to participate with you and your pages and remember this every time you post. Always ask yourself if what you are doing is relevant to them.
2. Set your personality free
Social Media is, as the name suggests social. People enjoy communicating with people, this is the opportunity that social media gives us, the same one we get with face to face, offline networking. Adopting a chatty tone when posting will encourage more people to engage with you. Think about posting on your social media channels the same way you would think about starting a conversation at a networking meeting.
In my experience these two keys will begin to help you unlock social media success.
What are your keys to social media success? I’d love to hear your thoughts in the comment box below.