Blogging For A Business: My Strategy
Just thought I would share how I go about blogging for a company. I am currently working for Tradesmen.ie. I’m aware that there are plenty of other strategies to explore.
When choosing what to write about, I acquire a list of all the top keywords people search for before they arrive on our website. Google Keyword Tool can provide you with such a list, and from there I write an article for as many of those keywords as I can. Once I cover these, I have a good understanding of what I am writing about and can advance from there.
It is a good idea to study what people are searching for when looking for content related to your website. This way it is easy to know what keywords, subjects you should be concentrating on. This may seem a lot, but if Google and other Search Engines know I am updating the site regularly with good relevant content, it will pay off .
Once I know what to write about, I research it and write about it in a way that people who are unfamiliar with the topic can easily understand it. I also add any information that I feel is important, as well as my own thoughts or opinions if it is necessary.
Another tactic I use to gather content for the blog is to involve users of the website (People who use our service). By doing this, it is an easy and effective way to produce content that not only will be spread by Tradesmen.ie online but also, the user.
Once I am happy with my post, I add some sort of relevant image and an appropriate title based on the keyword research. Then it’s time to post it on Twitter and Facebook, using a Twitter and a Facebook plugin that I have installed on the Blog. The better my content is the better chance I have of it spreading the word. This way I hope to achieve more visitors and back-links to the website.
What’s your strategy?