Tweak Your Biz » Marketing » Twitter and Facebook Promotion: What’s the Point?

Twitter and Facebook Promotion: What’s the Point?



Last Wednesday (8th Sept) I decided to set up my own business trying to help other small businesses with my experience. I’ve been doing this for a long time but a friend pointed out that I could do this and actually get paid too – who’d have thought!  So Sian’s was born.

Now I don’t hang around once I’ve made up my mind to do something. By Thursday, I set up a blog page on WordPress (my friend Ali at Webmentor.ie did) and then let me loose with it. So on the Thursday night I published my first post offering my services to anyone that could use my help.

I changed my name on Twitter to @_Sians to fit in with the new business and tweeted about it. I was overwhelmed by the support I had on Twitter and the retweets getting it seen by everyone.

On Sunday I created a Facebook business page for Sian’s and let my friends and followers know on Facebook and Twitter – now also getting the Facebook business page out there too.

On Monday morning I got a call from a very nice man who had seen the blog through Twitter and asked me if I would help him with a press release. Then an email came in asking if I could help sort out some accounts. Next a DM on Twitter asking if I could do a press release ASAP. And finally an email from a friend in London who had read the blog post and wanted me to do some sales.  Since then I’ve got two more jobs, one of which was via the wonderful Bloggertone Facebook page.

So this week I’ve been very busy doing things I enjoy – accounts and writing – and I’ll get paid for them too.  All just from Twitter, Facebook and my blog.  After one week of it live I’m getting 80 visits in one day to the blog and after 4 days I have 173 people liking myFacebook business page. I’ve also gained about 40 followers on Twitter. And all it’s cost me is my time.

I am writing this because I spoke to someone today who doesn’t believe Twitter and Facebook are any good for business so I’m worried there are lots out there who think the same. Hopefully this will help change their mind.

If your business is something people need then it’s just a matter of getting it seen. This is what I’d recommend to get your small business seen on Facebook and Twitter either for free or very cheaply:

• Get your blog page set up simply explaining what you can offer
• Match your Twitter name to your business as much as possible so it’s remembered – ensuring you have a good following on Twitter so people see your tweets
• Get a Facebook business page up and running with all the information too.
• Then ask people to recommend you to their “friends” on Facebook and tweet about it too asking for retweets. You’d be surprised at how supportive people can be
• Support people on Twitter and Facebook back of course.

It’s working for me so don’t you think it can work for you too? You’ve nothing to lose :)



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The Author:

Sian Phillips is the Managing Editor of TweakYourBiz.com and a Moderator on Bizsugar.com. Sian is also the accountant for her clients Henparty.ie, (Dragons Den winner 2009), Clearwave.ie and Comserv.ie. With over 20 years’ worth of experience in business and accounting Sian provides help to the SME sector. The other half of Sian’s day is spent workIing in the Social Media space; writing blog posts and conducting interviews for TweakYourBiz.com, plus writing for clients globally about Social Business and Accounting. She is a qualified Accountant with an Honours Diploma in Journalism too. http://www.tweakyourbiz.com

Add Your Comment

  • http://www.btbtraining.com/blog Niall Devitt

    Hi Sian, I also believe in social media to drive business! I think it’s worth pointing out to readers that you already had a strong community online so for someone starting out they mightn’t be able to generate results at the incredible speed you did, none the less I agree, I think your story proves once again that social media in the right hands can deliver real business results. Thanks for sharing, Niall

  • http://www.sonastraining.com Maya Hanley

    Great post Sian. I heartily agree that social media is an amazing tool for creating awareness. It does take time to build up a great network and a lot of it is about creating great relationships where people are happy to re-tweet or re-post what you say. If you are just selling stuff people get turned off. You have built up a great following by being personal, friendly and helpful so people trust you. I think it’s important that people new to social media understand the difference. It’s about ‘social’ more than about ‘media’. Well done on the great build up with your new venture. Maya

  • http://www.danielbeere.com Daniel Beere

    Hi Sian, Well done on this. It seems to have worked pretty quick for you which is good. Social Media really does pay off if you work at it and it seems like your doing well so far. Hope the success continues for you. All the Best, Dan.

  • http://www.ivanwalsh.com Ivan Walsh

    Hi Sian,

    It likes you’re definitely on the right track here. Don’t forget to setup a LinkedIn profile and then integrate Twitter with it.

    This type of cross-polination of tweets/feeds between accounts will also drive traffic.

    Drop me a line if you need to know more.

    Ivan

  • http://www.sianphillips.ie Sian Phillips

    Thanks Ivan. I have a LinkedIn profile that is linked up to my Twitter account. You can find me at http://www.linkedin.com/in/SianPhillips. Thanks for the offer of help – I’ll come to you if I’m stuck on it. Sian

  • http://blog.myprojecttracker.com Barney Austen

    Hi Sian. Well don you – best of luck with the new venture. Points well made in the post too! Thanks for sharing.

    Barney

  • Andrea

    thanks for your post! Social media has greatly helped our business- Rock & Roll inspired maternity wear for hip moms-to-be.
    We use Facebook, Twitter, Linked In and My Space to reach our target demographic and also send out a monthly newsletter to our email subscribers, many who don’t partake in social media..this way we reach as many people as we can..

    Good Luck!

    http://www.rockstarmoms.com

  • http://twitter.com/ZackShapiro Zack Shapiro

    Great points, Sian.

    You should check out my post, Why the Hell should I Like your Facebook page. Don’t just make a Facebook page, make a Facebook page with some value.http://www.thestartupstudent.com/post/1163080317/why-the-hell-should-i-like-your-facebook-page

  • http://pulse.yahoo.com/_YRDUMMEI4PFFHQENMDCJ7ZIUJA Shiela Mckinley

    Great article it is very informative than ks for sharing it.

  • Laney Of Limerick

    Continued success to you Sian! Your article above is very inspiring and hopeful to those who enjoy this career field!

  • Patricia Hayes

    Looking for Laney of Limerick..need to know about my family was told to look for this page,thanks