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I am currently on work experience with an Irish company called Tradesmen.ie. Recently, The O2 Idea’s Room ran a competition where they asked Irish companies to pitch their business idea in 140 characters or less via Twitter, SMS or on the O2 Idea’s Room Blog. Six finalists were chosen and people could then vote for their favourite business to win the grand prize of €50,000 worth of business support.

Oliver Dempsey, founder of Tradesmen.ie, entered the pitch “Want to save time and money on tradesmen and trade professional services? Get up to 4 quotes and compare prices on www.Tradesmen.ie”.

During the campaign, I used Facebook, Twitter and YouTube to help gain votes for the competition. I updated daily on Facebook which then fed to our Twitter account. The company was also becoming more active online than it had ever been. As video accounts for a large proportion of Internet usage, we began to produce a number of videos to reach out to people with the hope that they will spread online and thus help our chances of winning more votes and winning the competition. The idea behind each video was to try and make something that people would like and they then could pass it on to people they know and hopefully get the ball rolling.

Surprisingly, it seemed to work as not only were Tradesmen.ie announced as winners of the competition with the most votes but also one of our videos with Daisy the Cow has over 11,000 views to this day.

With YouTube, videos can be uploaded within a matter of minutes and by adding annotations to each video, we could get our message out to the public quite swiftly. Many of these videos are still circulating the Internet and are continuing to help promote the company even after our recent success of winning the O2 Ideas Room competition.