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Time to shine with an online makeover

“Sweet Business Blogging Contest” Making Your Business Amazing

Reached the point where your online presence is positively dull and lacks luster?

OK, so I sound like a Pantene commercial, but you have to admit that they know how to put the ‘wow factor’ back into hair. Your digital self can shimmer and glow just as radiantly with an online makeover. All it takes is a few simple steps to snip away those rough ends and cover that grey!

1) Book an appointment

You’ve made the first step, don’t delay, set the date and get planning.

Collect inspirational information. Research online (and offline),  and all the time let an endless flow of questions joggle your brain cells:

  • What don’t you like?
  • What do you like?
  • Where are changes required?
  • Where can improvements be made?
  • Whats your budget
  • Whats your time-frame?
  • What are your goals?
  • How would you like to be perceived?

You might be asking yourself – ‘but why all the questions?’ – questioning starts the planning process.  It gets all those ideas rising and pouring onto paper. You can’t start until the begin, and you can’t begin without questions!

2) It’s all about the style

You know what they say – a good hairstyle is all about the style; the cut. the same applies to a website. If you get the style set, everything else will fall into place.  Style sets the order, the mood, the atmosphere of a website (Yes – websites have atmospheres).

Just like a worn-out hairstyle, a website can look outdated quickly. It might take one year, or three, but eventually every site will become staid. Keep reinventing your style and your site will be reborn!

Styling tips:

  • Watch out for striking styles for inspiration
  • Read up on the latest styles and modern twists. No time? Enlist someone who can
  • Keep abreast of new technologies and concepts that your public will expect (2010 – Collaboration, sharing, interaction)

3) Colour me happy

Colour goes hand-in-hand with style. Donning a fresh lick of digital paintwork will lift your site instantly. If you have strict brand guidelines, why not recommend a new shade for the palette and highlight the benefits:

  • Will rejuvenate the site (brand)
  • Renewed appeal for visitors (and you!)
  • Modernise your site

4) Co-ordinate and Integrate

That’s the website done, but what about everything else?

In marketing, co-ordinating means extending your style to all your activities (emails, brochures, social media, blogs). Embrace your new style – integrate it into all your digital channels and your offline activity.

5) Attention seeker

You’re looking hot (and you know it!). Now it’s time to flick that shine switch to max and grab some attention.

Flaunt that new look, here’s how:

  • Email all your ‘friends’
  • Share images and videos on social media sites (get friends to share)
  • Add to forums and networking sites
  • Promote with banners and sponsored adverts
  • Blog the experience
  • Add a mention to your email signature
  • Print out some flyers for networking groups and events

Keep the shine bright by making regular tweaks!

Share your ‘makeover’ experiences …

VOTE for this post HERE and also Leave a Comment to win great prizes!

This post is part of the HP SugarTone contest: “Making your business amazing”, sponsored by Hewlett Packard

Christina is a complete geek, hence a perfect web + online marketing consultant. After ten years working with Premier Recruitment Group, LA Fitness, Monarch Airlines, Thomson Travel and a host of other companies, she now owns CG Online Marketing ( in Ireland and is an associate of the Ahain Group. She's qualified in most things online such as web server management, digital design, Google Analytics and SEO. Specialties: Social Media Marketing, SEO / PPC,Google analytics (qualified in GA IQ) Web trends + insights, Data segmentation and targeting, Customer Behavior analysis, Digital design, Writing, Ethical marketing Green marketing / Sustainable tourism and Hotel + travel online marketing

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  • What a great analogy – love it (but not the greys)

    I was skyping with my web designer yesterday for my new site, and he said, Elaine, I love working with you, as all your amends are good and make the content and design look better! Now I am no designer, but realised that I was putting effort into my design and look, as I think it matters 🙂

    Thanks for some great tips again, Christina, and look forward to implementing my new online strategies 🙂

  • Tony Giliberti

    What if you have limited hair? clearly you need to get some ,some how ,some where !!. A great view of life and its promotions Tina You know life is what you put into it ,the more quality that goes in the better the output !. This applies to most things in life. Spend time and effort and get the rewards as a result. Poor inputs result in poor outputs . Marketing efforts produces more sales than those that do not put effort into their Marketing.

  • Una Coleman

    Fun post Christina.

  • Well, then you have to have to work on a shiney head!
    Thats 100% Tony, what you give is what you get. Promotion is an important task for any individual or company as it creates awareness, and (hopefully) a conversion.Thanks for your comments and the giggle…

  • I’m all for fun Una – makes for a more interesting read.

  • Hi Elaine,

    No’one likes the greys, but you can cover them up ; 0 )

    You obviously have vision and a style that works for your site. Keep doing what you’re doing and flaunt that look!


  • Nice one, thanks Tina. I’ll try and “flick that shine” 😉

  • Hi Christina, A question I ask every client at the start is what was your web presence worth to your business last year? Outside of e-commerce businesses, I can hardly recall anyone else been able to answer the question. What is the point of having a website (which is a business too) that delivers nothing; many small businesses continue to want a website that has no ROI. Can someone please explain to me why this is?

  • You do that Paul – struct your online stuff!

  • Hi Niall – answered on Bizsugar…

  • Anonymous

    great analogy. Reminds me of the work that I had to put into my garden this summer. After a few years of neglect I had to put in some effort to bring it back into shape.

  • Yet another great post Christina, I’m currently updating my website so I’ll be taking all your tips in consideration…..

  • Nice analogy Tina, I find every few weeks I’ll look at my site and wonder how I can change it, to add something interesting. I don’t always make changes, however sometimes the general maintenance makes a difference, just like a trim keeps the split ends at bay.

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