What to Write in Your Blog
These days, if you want to keep your star high in the blogosphere, the experts recommend writing a blog at least once a month. Top bloggers churn out 2-3 blog posts a week. Sometimes the ideas flow, but often, even professional writers find themselves chewing on the end of their proverbial pens.
The good news is that there is a constant source of ideas for your blog – you. You’re the expert in your field and your blog gives you a chance to show it. Make a list of your core skills and the topics you’re passionate about and cull this list for ideas.
What to Write
- Tips: People read in short bursts when they’re online. Give people advice in bite-sized chunks which they can easily digest and use in their professional and personal life.
- Rant! Your blog gives you a freedom to sound off on the issues you care about which you won’t find elsewhere in your business life. Giving your opinion on trends that affect your business will show how enthusiastic you are.
- Resources. Give people access to resources that you’ve found useful, whether it’s websites, newspaper articles, books, or even inspirational quote.
- Image. The beauty of blogs is that they don’t have to be word-based. The right image can be more effective than a ream of words, especially if you’ve got beautiful products like jewellery or cakes. If you’re in a more service-oriented industry, a video gives you a similar opportunity to showcase yourself.
It’s worth investing time creating quality blog content. It builds your profile and in time, this customer recognition will turn into sales.
Here are some good quality blogs that’ll give you ideas:
For tips and recipes: Good Mood Food http://bit.ly/9wudMx
For inspiration: Encouraging Excellence, http://bit.ly/95Bmsm
For effective use of imagery: Doyle Jewellery Design, http://bit.ly/dsRNRj