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What to Write in Your Blog

These days, if you want to keep your star high in the blogosphere, the experts recommend writing a blog at least once a month. Top bloggers churn out 2-3 blog posts a week. Sometimes the ideas flow, but often, even professional writers find themselves chewing on the end of their proverbial pens.

The good news is that there is a constant source of ideas for your blog – you. You’re the expert in your field and your blog gives you a chance to show it. Make a list of your core skills and the topics you’re passionate about and cull this list for ideas.

What to Write

  • Tips: People read in short bursts when they’re online. Give people advice in bite-sized chunks which they can easily digest and use in their professional and personal life.
  • Rant! Your blog gives you a freedom to sound off on the issues you care about which you won’t find elsewhere in your business life. Giving your opinion on trends that affect your business will show how enthusiastic you are.
  • Resources. Give people access to resources that you’ve found useful, whether it’s websites, newspaper articles, books, or even inspirational quote.
  • Image. The beauty of blogs is that they don’t have to be word-based. The right image can be more effective than a ream of words, especially if you’ve got beautiful products like jewellery or cakes. If you’re in a more service-oriented industry, a video gives you a similar opportunity to showcase yourself.

It’s worth investing time creating quality blog content. It builds your profile and in time, this customer recognition will turn into sales.

Here are some good quality blogs that’ll give you ideas:

For tips and recipes: Good Mood Food

For inspiration: Encouraging Excellence,

For effective use of imagery: Doyle Jewellery Design,

Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers ultimately buy into. I help businesses tell their story using a three-step process. Define the story: Identify what you do, how you do it and above all, why you do it? Refine the story: Decide who's interested in your story and where to spread the word. Deliver the story: through blogs, newsletters, mailshots, social media posts, press releases and brochures.

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  • I think subscribing to other blogs in your area & beyond is a great way to start getting ideas at the start. Video is also a really cool way to stand out, be sure to check out Fred’s recent posts

  • Nice post Derbhile, thanks for the recommendation too. I find when my “inspiration” drains that there are other blogposts out there that I can share, hence my “Guest Blog” spot, It takes the pressure off me when I’m busy with other things too.

  • Anonymous

    One thing that I’ve started doing is keeping a Mindmap, in which I take note of any ideas that I have for blog posts. When time comes I dip in and pick a topic.

    One thing I’m keen to work on developing is better visualisation of my message. I want to get away from what I see as an over-reliance on words. Any hints/tips are welcome.

  • Most of my blog ideas come at the MOST inappropriate times :0
    iPhone note taking is used in my case – little reminder of the ideas I had spontaneously, like the two I had this morning while washing my hair in the shower – I had to make them into a song and sing it till I got out of the shower! (too much information??)

  •’re not the only one Elaine. 🙂 You just gotta love those random moments, at times you can’t even find a pen and paper to write on (shower, for instance)! It’s smart to make it into a song though, gotta try that sometimes.

    I enjoy learning from others’ writings, thus I also hope my post can benefit others with resourceful content or a solution to a problem. I’m a heavy image user as nothing can explain more clearly than a snapshot. Thanks for sharing with us the links as well, Derbhile, good job on the post.

    Social/Blogging Tracker

  • Very good information. You are so right about the right photo. When I am contacted through a blog, it is usually one that has a fantastic beach wedding photo.

  • I find it impossible to raise my rates, but thanks to your post, it’ll be more possible.

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