The Business Of Blogging
Blogging is an integral part of a successful social media campaign. I know that I certainly use blogging in my business as the “glue” against which the rest of the campaign is based.
Blogging gives my business
- A platform to share ideas and thoughts not only on my own business, but on business in general.
- A learning tool. In order to write posts, I have to research and read other peoples posts. I am learning all of the time.
- A mechanism for driving creating a greater web presence and page ranking.
- The ability to talk to existing and potential customers.
- The ability to reach a global audience.
- A tool to possibly show thought leadership and expertise
I use WordPress (self-hosted) and the number of seriously cool plug-ins that can be used to enhance the blog, from SEO to Comment management, makes the blogging experience much easier.
So everyone should be doing it, come on get with it….
- Blogging can take a considerable amount of time out of your day. As Chris Brogan points out, blogging is not your job (unless of course it is!).
- It requires patience and practice, practice, practice. You will not see results straightaway and you will get some posts wrong!
- You may not get any readers for a while, the first days/weeks you might only get a hit or two. If you write well and relevantly though, this will improve.
- If you are using it to develop your business, you need to plan what you are going to write and how you are going to measure success.
- Your readers may not be your customer target. It this is the case, you need to review what you are writing and how.
- Like all social media, blogging is a means to an end – not the end itself. It does not replace the requirement for you to get out and meet your customers. It will help you drive your business – especially if you build a successful blog. Some folks like Chris and Seth Godin have made a really good living out of it but it takes a huge amount of time. Don’t stop doing other marketing just to write in the hope that you will generate all business from day 1 from this avenue of marketing.
So should you still have someone in your business blogging? Certainly – just be conscious of what that actually means though.
What are your thoughts?
Photo : tnarik