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Online Marketing: ‘It isn’t rocket science!’

This is one of those phases that I hear way too often. Sometimes it produces a giggle, other times an exasperated sigh. Lately, I’ve heard online marketing ‘newbies’ using it to put down other online marketing ‘newbies’.

Fair? I think marketing tips

In truth, online marketing isn’t rocket science.
It does however, involve a great deal of reseach, thought, technical and campaign intelligence and an experimental attitude. It requires a ‘balanced eye‘ – the ability to look at the bigger picture, whilst staying focused on all the small details.

Here’s my top ten list of learning the ‘quantum’ of online marketing:

#1 Research – Spend 20% of your time researching. Sign up to newsletters and feeds from online marketing related sites such as ClickZ and Mashable.  Follow those in the industry (via Blogs, email, RSS feeds, Twitter and Facebook)

#2 Explore – Look at case studies to see what’s happening in the industry, what works, what doesn’t, style, tone, voice, incentive etc

#3 Swot – Book yourself on workshops, seminars and webinars. Learn from the professionals. Get technical + clued up on handheld devices, multimedia, SEO and site monitoring.

#4 Think creative – The fun part of marketing is idea generation and the chance to be innovative and creative. You’ve seen what others are doing, so put pen to paper and jot down a few of your own.

#5 Target – Marketing is all about reaching the right audience at the right time, so take the time to consider your target and reasearch ways to reach them.

#6 Socialise – You’ve discovered your audience, so start talking to them! Devising strategies to incorporate you and your brand are important here.

#7 Share – Twitter, Facebook, Youtube, Slideshare, Flickr are all sites to share, along with blogs and community sites

#8 Incentivise – … make sure you have a plan, an incentive or reason for them to interact with you.

#9 Analyse – Make sure you add tracking code to your website and campaigns to monitor visits, clicks, keywords, geographical information etc

#10 Practice makes perfect – Be prepared to take time out to practice techniques and explore technologies. A large part of marketing is loving the challenge of learning new ways of reaching your audience.

Any more tips for those wishing to learn online marketing?

Christina is a complete geek, hence a perfect web + online marketing consultant. After ten years working with Premier Recruitment Group, LA Fitness, Monarch Airlines, Thomson Travel and a host of other companies, she now owns CG Online Marketing ( in Ireland and is an associate of the Ahain Group. She's qualified in most things online such as web server management, digital design, Google Analytics and SEO. Specialties: Social Media Marketing, SEO / PPC,Google analytics (qualified in GA IQ) Web trends + insights, Data segmentation and targeting, Customer Behavior analysis, Digital design, Writing, Ethical marketing Green marketing / Sustainable tourism and Hotel + travel online marketing

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  • Nice one Christina. I believe points 2 and 3 are paramount for self development. Also meeting other online marketing professionals at events or online can provide valuable insights. We’ve met a few throughout the past two years and it’s was great to be able to work together in best possible approaches.

  • Anonymous

    I am a #4 man!!

    Managing my own online marketing for the last 4.5 years have been a great experience and learning curve.

    My advice includes: Observe what others/competition are doing and not just in Ireland, engage with professionals and have fun. I would also say that “doing less well” is better than “doing more badly”.


  • Hi Paul,

    Me too…!
    Indeed, competitive intelligence is of paramount importance. Hitwise provide software which allows you to tarck your competition online. I prefer to search for close competitors and scope them out; check the site, web footprint, referrals etc

    Thanks for the comments!


  • Learning from others means you get the ‘tried and tested’ version; a follow on from the study.
    Fusing knowledge strengthens you both and means you can discuss current and changing technologies and trends.


  • Me too guys! I think Paul point about observing what’s going on internationally is very well made. The reality is there are not that many really great examples at home. Ireland Inc is still @ the get it stage in a majority of cases.

  • Hi Christina. Sound advice. I think you have pretty much covered it off. I would only add to be aware that it takes time and effort to get it right.

  • Anonymous

    Good points well made Tina. So much of it is test and measure, plus the speed of change on the net means you have to review and change your tactics more often than offline. While I agree with learning from others (wholeheartedly), modelling often requires tweaking to make it work for your customers so I’d say before you try anything new pre-test it to make sure you don’t scare anyone away!!


  • Great observation! You’ve written something insightful and useful. I think it’s great to observe the changes on the internet so we could go with the flow since the internet business is growing fast as well. I use strategies which I learned from internet summit and it’s great.

  • Kathleen Alexander

    Such as several experienced internet marketing expert, Iu2019ve recently been publishing backup regarding web sites as well as information sites for countless years. But like every very good internet marketer, Iu2019m constantly looking for ways to increase my personal skills.

  • Dorris Mccoy

    I think we have the same thoughts about these top ten list, online marketing cold be a useful strategy to promote your business or product once do you it the right way. The internet can give you a lot of opportunities that’s why conducting a research about the certain methods you could use for online marketing is ideal.

  • Philip O’Rourke

    Thanks Niall. It happens even in my present day life, where clients seldom, at first, reveal the true nature of there visit. 

  • Great post, we clearly must to find out the reason of his objection but sometimes we have to accept a ‘No’ and to go forth. Thanks very much for your post.


  • Hi Philip,

    Enjoyed the post. If you can’t close the sale it’s always worth finding out why, as worst case you’ll learn from it for the future.  Sometimes a client doesn’t exactly make it easy as although we don’t like to hear a no a lot of people don’t like to say no either – particularly if the reason relates to cost.

  • Philip O’Rourke

    Many thanks for your kind comments and response. While it is true that everybody wants the best possible price they can get, it is also true that, if they are a real potential buyer, they will also want what represents the best possible investment. This is something that need to be established at the earliest stages.

    Whether the answer is ‘No’ or ‘I’ll give you a call sometime’ it still leaves the job unfinished.  I have seen salespeople breath a sigh of relief to hear ‘No’ rather than deal with the stress of closing. Needless to say, they weren’t any of mine 🙂

  • Philip O’Rourke

    I agree, Nicolas. When all possible efforts plus one more have been exhausted, we try and find out from the where we have fallen short. Then we proceed to step 2. 🙂

  • Great first Bloggertone post Philip – well done!
    I love your formula, and concur 100%, and don’t often do it myself.

    And your comment below to Nicholas hits the nail on the head for me:
    “When all possible efforts plus one more have been exhausted…”

    The plus one 🙂

  • Philip O’Rourke

    Many thanks, Elaine. Personally, if the product is fit for purpose, I will always buy from a professional who will stay the course. As long as the potential client has a pulse, a need and the resources to cover it – the game isn’t over 🙂

  • Hi Philip, great post! I think your article is probably especially valuable and insightful for Irish-based readers – we may have a propensity to not want to appear too ‘pushy’, at the risk of ‘scaring someone off’. When really, as you say, the prospect just wants that full reassurance that they are making the right call in sealing the deal. Nice tips.

  • Preparing a sales presentation is not something that can be done on a fly. Often in a complicated sales, you would need information from various divisions within your own organization to take the value your product/service can offer, to response the objections/concerns of the client, and to determine reliability to your sales presentation.

  • Philip O’Rourke

    I concur Simon.I have seen many fail because the one presenting had not completed the fact and product discoveries beforehand. 

  • Philip O’Rourke

    Many thanks for you kind remarks, Anton. It is true what you say. .It is far to often that salespeople fail to gain the respect of a potential client because of timidity. A lack of courage on the part of the salesperson does not inspire trust in the client.

  • I assume that sometimes a repeated “no” would have to be accepted, and the loop closed without a sale ? 🙂 But in principle, I agree with the formula.
    Welcome to Bloggertone Philip!
    ~ Helen

  • Many GREAT points, I will be sharing this with my staff at Vertex Fitness

  • Helen – this review if great. Thanks. Description of the accountancy reasons, particularly for valuation purposes is very helpful. While not an SaaS service, when I provide yearly coaching or business planning service that is paid in full in advance, it gets allocated the same way by my accountant, but I understand better now the “why.”

  • I’ve been thinking about this – I think the answer if yes, Deferred Revenue principle will always apply. The sale itself and the receipt of cash are two separate transactions. Let’s imagine that you paid a subscription for a year in advance to ABC SaaS. After 3 months, ABC goes into liquidation, now you have only received 3 months of service but paid for 12. You would have a claim against the company’s liquidator for non delivery of service for 9 months. The company should have provided for this in the Balance Sheet in the Deferred Revenue account.
    As a customer, it is not advisable to sign such an agreement.If ABC SaaS company provided poor service you would want to have some recourse.
    What a great question Sian! Thanks 🙂

  • You are spot on Warren, the Deferred Revenue principle applies to any business where you get paid in advance for a period of time, not just SaaS companies.

    For example, if you belonged to a Business Coaches Association, and paid them a membership fee for a year, that Association would have to apply the Deferred Revenue principle to your membership.

    I’m delighted that you found the post useful Warren.

    ~ Helen

  • Sian Phillips

    Thanks Helen, that was my thought too and always great to get some good back up 🙂

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