Why you are not wrong
Chris Brogan wrote a nice post the other day. It was all about not getting discouraged doing what you do provided it’s proving effective.
For those of you who don’t know, Chris is one of the top marketing bloggers and has his finger on the pulse of all things social media. He writes about things that are, by in large, common sense. He rarely writes anything that you could consider “new”, but what he does do is make the world of marketing accessible and understandable for us mere mortals.
Why does he write then?
He’s been doing it for a while now. He writes to share his expertise and insights and in return hopes to sell copies of his book, be invited to speak, be asked to engage for consultancy… This is his pay-back or, to put it another way, his marketing and sales technique.
We are all in a similar position. Our businesses are not unique for the most part. I know that I, for one, have been told that what I am doing “has been done before”. I suspect I’m not the only one. However most of us realise that if it has been done before and we believe there is room in the market for a newer version with a different twist, then it’s worth pursuing and making into reality.
Chris is right. It’s very easy to become discouraged. The nay-sayers will always be there. Take social media as a classic example – the arguments for whether it works or doesn’t come thick and fast. Those who can see the opportunity and have the time, energy and focus will make it work for them. Has it been done before? Absolutely. Does this mean it can’t work for your business? Absolutely not – just make sure you’re doing it right!
Sure, we all get discouraged, the trick is having the necessary belief in what you are doing and working the smartest way you can to build a successful business – whatever that means for you.
What do you do when you get discouraged?