Why invest in a marketing strategy?
As a youngster I used to hang out at the local arcades and play street fighter. It actually took quite a while before I attempted the first play, and only then because it happened to be quiet. The reason was that a few male friends had mentioned gaming strategies, learning combos and a number of other tricks and shortcuts which made me feel inadequate to play. As it turned out, my frantic button-pressing made me the female star and many of the guys were in awe.
So if this can be achieved without all the reading, using tricks etc, why do we need strategies?
My frantic button-tapping may have resulted in some pretty fancy footwork, but my moves and combos were pure chance. A result of probability. Using a strategy would have condensed my 100 taps into a neat 20.
#2 Strategy guides your actions
Strategy gives you a plan of action featuring what, when, where and who. Its a guide of steps that everyone involved is informed of. No frantic leaps of faith, just a clear list of actions/events to follow.
#3 Strategy makes things more efficient
Simply put, a strategy cancels out the mass methods and leaves only the efficient ones. Consideration is given to individual factors and research is undertaken at the beginning to ensure your campaign/s are steamlined.
#4 Strategies are goal-driven
A clear outlay is goal-focused, with emphasis given to optimum results. Without considering goals, you risk losing sight of the reason for all your effort.
#5 Strategies are based on tried and tested methods
Never underestimate the power and importance of experience. My lack of it in the game-playing world was replaced with luck. A wise man/woman makes his/her own luck!
When do you use strategies and how have they improved/helped your activities?