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10 Blogs To Put The Buzz In Your Social Media

I’m sometimes asked where I go to for social media know-how, the simple answer is that virtually everything you need to know is available online. There are many great social media blogs who publish straight forward & practical advice & know-how.  Here are 10 truly excellent blogs to get you started.

#1.  Mashable

Hardly needing any introduction, Mashable is the world’s largest blog focused on Web 2.0 and Social Media. Check out the social media section if you are looking for tips & advice only.

#2.  SocialMediaExaminer

OK so bloggertoner Cindy King might be the Managing Editor but Social Media Examiner is truly great social media blog. Not only do they offer really practical tips & advice, but the site itself is also a massive social media success – a real case of practice what you preach.

#3.  BrianSolis

Brian Solis is globally recognised for his views and insights on the convergence of PR, Traditional Media and Social Media. One of the original thought leaders , he paved the way for Social Media and PR 2.0. His blog is among the top 1.5% tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150. In other words, the guy really knows his stuff.

#4.  SocialMediaToday

Social Media Today have successfully brought together many of the most intriguing and original bloggers on media and marketing, covering all aspects of what makes up the connective tissue of social media from a global perspective.

#5.  ProBlogger

If you are looking for some of the best blogging advice available on the net, check out this brilliant site from Darren Rowse. ProBlogger is dedicated to helping you learn the skills of blogging, share your experiences and promote the blogging medium. Oh and for great Twitter advice, don’t forget his equally excellent TwiTip

#6.  Chris Brogan

Chris Brogan is president of new marketing labs & one of the net’s most influential voices on social media. He works with companies to improve their online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

#7.  Copyblogger

The second of our dedicated blogging advice sites, Copyblogger helps to improve your copywriting and content marketing skills. Through his blog, author Brian Clark teaches you to write in a more strategic, persuasive & compelling manner.

#8.  BizGrowthNews

This is the first of three with a just a little national bias however Krishna De is not just a big name here in Ireland. Working with some Europe’s leading companies in how to include social media into their marketing and communications programmes, her blog is a minefield of great social media advice & tips.

#9.  SimplyZesty

Another social media success story! Niall Harbison & Lauren Fisher follow 3 simple rules: Find the conversation, Listen to the conversation & Start the conversation. If you are looking for a funky mix of tips, news & views, why not go and say hello.

#10.  Channelship

As my fellow founders here at Bloggertone, I can vouch for the fact that Fred & Facundo both love & know what they do. Their Channelship video blog is a super social media resource, now go check it & my nine other recommendations out.

…. and of course please feel free to recommend some of your own 🙂

Thank you for reading


Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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  • Thanks for the plug man. Another great social media blog that has great posts in plain English is by John Jantsch. If you have a chance watch also any videos from John in YouTube.

  • Anonymous

    Thanks for these Niall. A few new ones for me here.

  • Anonymous

    thank for the post Niall. Some great resources in there. I’m already following some, but you’ve given me some new resources to look into. I really like the Social Media Examiner site. I spoke to Cindy a few weeks ago and they are doing great stuff over there.

  • Anonymous

    The plain English videos are great. We have them embedded in a lot of our internal material. I must check out John’s other videos. Thanks for the tip.

  • Just to add No 11 – BLOGGERTONE – for it’s unusual, entertaining, informative and extremely professional posts on on-line marketing, blogging, social media (among many other excellent topics)

    Hear hear to all of the editors, moderators, contributors, readers, commentators, critics and followers!!!

  • Thanks Elaine, Not sure we qualify but we really appreciate your support.

  • Yes, it’s a great site & an amazing social media success story. Delighted to hear that you & Cindy had a chat, she’s a cool lady & really knows her stuff 🙂

  • Absolutely Fred, it’s another brilliant blog, well worth checking out. Thanks for sharing.

  • Thanks Niall – some new ones some familiar ones and some local ones. Great list. The Channelship guys are always great – and generous with their knowledge. I like Brian Solis’s conversation prism: nice one for presentations to those new to social networking.

  • Anonymous

    Great list, really appreciate you taking the time to lead us in the right direction.

  • I second Elaine’s suggestion. 🙂 It’s refreshing to be in a community with Bizz news and social media updates. Bloggertone will go a long way.

  • @wchingya And we are delighted to have you as part of the community 😉
    @MattV14 My pleasure Mat, thanks for visiting.

  • Hi Niall. A nice comprehensive list. I would add Ducttape to the list as well (but see Fred got there first 🙂 ). Thanks for sharing it.

  • DermotQ

    A great resource for internationalisation is

    Did you know that YouTube is blocked in Turkey? Or that some statements in your terms and conditions might get you blocked by the Korean Financial Services Regulator. Or that comparative advertising, intellectual property and other laws vary with jurisdictions and may impact your local content and marketing strategy…

  • Hi Dermot, thanks for the link, it looks like a really useful site. Yes, I agree its a minefield out there and requires each and every market to be researched individually. By the way, Google recently pulled out of China as far as I’m aware. Cheers, Niall

  • Anonymous

    Great collection of resources, especially copyblogger – we could all do with improvement.

  • Anonymous

    Hi Carmel,

    Thanks for your comment. I think that many people do forget the basic principle that the audience is there to learn something.

  • Anonymous

    Thanks for the comment Michael. I’m a firm believer in good Storytelling, I must check out the book. To take the analogy of reading a book, if the start is not good, you are likely to give up. The same principle applies for presentations, which is why it is so important to set the scene.

  • Anonymous

    Thanks for the comment Zoli. Prezi is great. I’ve really been getting into it over the last few weeks. Here is an example of something I put together earlier this week –

  • Anonymous

    Thanks for the comment Facundo. I promise to make a post soon on this topic. But not too soon, as I am going on holidays next week 🙂

  • Anonymous

    Thanks for the comment Niall. You use a phrase that is used all the time by the people who have given me training on presentations – The Talking Trade ( – i.e. it’s a performance. I like your advice on learning to deliver without tools. In fact when I get back from holidays I might check out our local Toastmasters group, and jump in at the deep end.

  • Anonymous

    Thanks for the comment Elaine. I 100% agree with your point about the problem being with the presenter and not the tool. In fact I had a debate about this with a colleague today. I showed him a Prezi that I had created, and he made the comment that he would not use the tool as it would be a distraction for the audience. I only agreed with him, on the basis if the tool is used correctly. I’ve seen quite a few really great presentations (using Powerpoint and Prezi) to also convince me that they are valuable tools, in the right hands of course.

    I like your additional steps, however would you not say that it’s best to “Tell them what you’ve told them” after the Q&A?

  • In violent agreement Sean, thanks 🙂

  • Channel our anger into innovation?

  • Carriebon

    Superb uplifting presentation. To adopt the position of mean spirited carping critic* is always easiest option- * formerly known as “hurler on the ditch”. Keep up the good work Niall. Slan agus beannacht, P.Loftus

  • Go raibh míle maith agat!

  • Tony Dunne

    This great video has reached Australia. Could this be the time for another great Irish trait to step forward “orator” Is there a man or woman left in Ireland to lift the nation and tackle the elephant in the room “Ulster” Is this leader there to step forward and make a huge united push for all of Ireland to come from the downer it is going through financially and socially to once and for all banish this albatross that has hung over our head for 88 years. Could that person be this very media we are using today. Ireland has embraced facebook as many parts of the world have. Could a group of tech savvy people use the latest technology to bypass the usual biased media and raise the already willing 88% of the populations hopes for this as another long overdue achievement for IRELAND. Go Niall start today another great video for the one that unites and lifts us all weather we be from the 4 provinces or the 4 corners of the world.
    Tony Dunne Sydney Australia

  • Thanks Tony, I agree! we have got to stop thinking of ourselves as a small island of 5 million but rather a global community of 80 million. Borders are redundant!

  • Hi Niall,

    Superb post – with the increased uptake on internet in the country we should be using it as a low cost base to start setting ourselves up for business. Thinking even smaller within an individuals home you can self generate cash buying and selling online and build up a small seed fund. Using viral and social media you can then plug yourself into any network. Ideally what we need is an indigenous portal to encourage self promotion, provide help to new users and more importantly to start self funding. There is no money in the country, then we must look beyond it. Also the discipline in managing one’s own money brings a frugality we missed during the good times. Fair play for sending this and i have added on all my social accounts trying to bring it to prominence. Well done.

  • Hi Vinny, thanks for the insightful comments & sharing the vid 🙂

  • Nialldevitt

    Yes I’d love to help make some good things happen! Thanks Elli & Happy New Year my Friend.

  • Hi Fionan, I see you guys have made some big changes since this post was published and were mentioned in another BT post yesterday, good job!n

  • Derbhile

    u00a0Tell that to the Government.

  • Agreed! 🙂

  • I think it’s very important to ensure that call to actions are accounted for and by whom – and then followed up and reviewed. Certain meetings I attend; anything left undone stays on the agenda, others seem to just allow them to drop off as if they are not relevant at next meeting.

    As Niall says, selling should be about the client/customers’ needs, not what is being “sold” and this needs to be emphasized in the meetings. I always view sales people as almost self-employed as they have to manage their clients and their day. The difference is they have a Manager to answer to and that Manager should be as supportive and encouraging as possible.

    I have sat in Sales meetings where agents numbers have been projected on the wall for everyone to see – that can be degrading, and I always felt a 1-1 with the Manager would serve better to empower the agent and encourage them to change direction and be pro-active in trying new tactics.
    A little competition is healthy and I agree to perhaps split a group into 2, thereby not singling out one person and helps to forge camaraderie and healthier relationships amongst the team.

    Nice post Dave, thanks

  • Dave Thomas

    Thanks for the feedback. I have always believed no matter whether it is sales, editorial, technology etc…. that meetings should be about results and not frequency. I have seen too many companies hold meeting after meeting just for the sake of meeting. Find a way to make meetings work, make them informative, and make them something workers want and not have to attend.

  • Very pertinent points made around meetings. In a company I worked in previously, some novel approaches were to have everyone stand instead of sit during a meeting – focuses the mind and also has the inevitable effect of shortening meeting time! This can be especially effective when some meetings are held as much out of habit as anything else, or as an excuse to ‘catch up’, without a real need or benefit to actually having a meeting. 

  • Warren Rutherford

    Dave, great insights. As one who has sat in many meetings as a participant and a facilitator your suggestions brought several memorable smiles to my face.  In sales meetings I would expect a need to address the topics, pace, and agenda to the behavioral preferences of the sales people to help them become more engaged, i.e. your suggestion about making meetings fun and not being preoccupied with numbers. Great team management starts with understanding the what, why, and how of motivating your team.  Thanks for the great tips.

  • This is something I have come across in the past where a business sales manager is looking for work, but the wrong work and generating the incorrect level of sufficient business. I think a sales manager should also re-asses how the business he is representing can be found on the internet!

  • Hi Tori, 

    I started off my sales career as a cold caller and have managed to build a career around selling to this very day. Cold-calling may not be dead but sales people and sales trainers have for me it seems, done their very best to kill it! Ask prospects if they enjoy the process of being cold called, and I think it’s fair to say that the majority will say no, why: because cold-calling is usually a waste of their time and often just simply downright annoying. Prospects don’ care about your business, your products or your special offers. They care about their business, their products and their customers. So unless you’re in a position to have an intelligent conversation about what they actually care about, my advice is to not bother picking up that phone.We have to really understand that time is our greatest resource, both for our prospects and for ourselves. If you really want to make an impression and build a relationship, spend time wisely, researching your prospect, researching their business, researching their market and ensure that you have something of value to say when you pick up that phone.As an industry, and as sales leaders, we have to stop feeding young people in entry level sales roles,the drivel that passes for sales training/methodology. The majority of salespeople that enter into selling fail and the internet is now killing our industry slowly. The sales people that survive will be business experts and trusted advisers to their customers.    

  • Torihawthorne

    Call me crazy but to me Sales is an art form. We have been sold th ideathat sales is a job that anyone can do. When really its a job that needs time, care and patience. We need to train sales people effectively in research and development as well as selling. Commission only has a lot to answer for. It has created an army of what seems to me to be angry sales people, pushing for a sale as the sale is what is going to pay their wage. Companies pay for a research and Development, sales people are on the ground getting the feedback with every answer from prospects. You are right. Training is key, businesses need to put value into their sales by effectively training staff and sales agents/teams in methods that are proven to work. Not a whole lot of “go get ’em” cliches. Thanks for your comment Niall 🙂

  • Torihawthorne

    Thanks Amber 😉 I love business development. It means I am always learning. Even leaning things like how different industries react to different BD methods. And immediate response is so valuable too 😉 thanks again for comment. Tori

  • Elishbul

    Thanks Tori needed that. Especially this parting note.
    “This revelation also turns the idea that ‘cold-calling is dead’ right on
    its head… If you perceive cold-calling to be a way to make sales, then
    yes, you may be going to work everyday faced with a litany of No, no,
    nil, NO, and no… See this as the business development opportunity that
    it is and prepare yourself to make connections, learn about the
    person/company on the other end of the phone. ”

    Its about time a more human focus was put on Cold calling and in fact the phrase alone doesn’t do it justice- its about starting connections and worth remembering in a world that’s obsessed about social media when being a helpful voice on the line is probably one of the most social things you can do.

  • Tori Hawthorne

    That is so true Elish, I hate the term Cold-Calling, but actually love the task of doing it… I love connecting to people and sharing opportunities. I always smile when talking on the phone, an olden’ but golden rule 😉
    Social media has tried to take over that initial ‘cold call’ role but inevitably to take any relationship, business, customer, friendship or otherwise to a point of growing we must talk or meet.. I wish I could meet everyone I am connected to, maybe there is a tv programme there 😉

    Thank you for your comment 😉 T

  • Ruby

    Thanks for all the great ideas here.  I appreciate the experience behind what you are sharing.  Ruby

  • Tori Hawthorne

    Thanks Ruby,

    My pleasure to share… Only way to let people know it works 😉 Tori

  • Great post Tori, cold calling is not dead but I’ve always hated that phrase – randomly calling people and hoping for the best is not good for either the salesperson or the potential customer.  We approach people directly in our business as many of our customers are venturing online or onto social media for the very first time and wouldn’t have found us any other way. I would definitely say we more often get a positive than negative response when it’s handled correctly.  It’s about the value you’re offering them as opposed to the sale you’re clocking up for your company and it takes people skills and the ability to really listen to your prospect as opposed to robotic training to do the job effectively. 

  • I love this post, and in fact had a very interesting conversation about this very topic at open coffee during the week. Both our consensus was that relationship building adn nurturing leads to better quality sales and longer lasting business relationship. Another word we used was trust – not the “I scratch your back, you scratch mine” kind but having prospected, conversed, building a relationship, that potential client may never actually buy, but they wil trust you enough to recommend or refer.
    Tori, Fantastic first post and a huge welcome to Bloggertone!

  • Tori Hawthorne

    Heya Debbi, thanks so much for your comment.. Its so true, we have to be well researched in who we are calling, why we are connecting and how to get the right message across.

    So true, its the value and them that’s important and not the sale… Its the cold calling term that makes it sound like such an awful task 🙁 I much prefer business development because that’s what it is 😉

    Thank you

  • Tori Hawthorne

    Oh wow, thank you Elaine *blushing*

    Its so true, I have never viewed my work as prospecting, but always relationship building. Trust and nurturing is key. We have to be open, honest and as helpful as we can as sales people, it’s never just about the sales we make today but the sales in our future business. The initial stages of the relationship build the foundations for a strong future, once we trust the foundations are there we should always have lasting business and referrals.

    Thank you again Elaine 


  • Thanks for your post Tori- good content.
    I’m putting a sales prsocess together at the moment and the above fits in nicely to that which I have in mind. How this system of generating leads is approached is all about mind set. If it’s seen as a way of dropping the net purely for the purpose of landing fish then it is not a substantial practice and relationships will not be firmly established. I want a relation ship with the fish:-) or rather the river the fish are in. The system you outline above is more appealing to me than just merely picking up the phone book and starting at A and working your way through it, which is what is generally perceived from the term “cold calling”.

    thanks again,


  • Derbhile

    You’ve sold me on cold calling. 

  • Tori Hawthorne

    WOW, Thanks so much for your comment Larry,

    I love your fish analogy, that’s it, the river is as important as the fish 😉 I am so glad my post has helped your plans.
    It takes time and it’s not a process that will bring immediate results but it will bring firm results and good Business Relationships.

    Good luck with your process, hope it goes well

    Tori 😉

  • Tori Hawthorne

    Hi there,

    Thank you so much for reading and commenting.


  • Puneet

    I have always used a friendly and a genuine conversation to “explore” and common areas of “interest” and that has got many coffee meetings. I like the way you have put it in a more transitioning manner from the traditional cold calling to the new age business development discussions.

  • Tori Hawthorne

    Hi there Puneet,
    Thank you for your comment. That is really it, we need to move on from the hard sell and build relationships, this way we have a firm foundation for a great business relationship

    Thanks again

  • Alagu Subramani

    Tori, your post helps one regain their confidence on cold calling. The honest approach works and not all customers are irate, they would also like to listen to what is out there in the market. There should not be a restricted timeframe within which you would like to complete the cold calling activity. It should be an ongoing practice. I am sure there might be questions about Gatekeepers not allowing you to speak to the right contact, there are different timings when you can call the contact and also crisp emails do get the customers attention. This is a really good post.

  • Tori Hawthorne

    Thank you Alagu,
    Its true, it is an ongoing process, we can try and set days to ‘do it’ but that time frame can change by the prospect dictating when they can be called… We have to be flexible and patient and polite to Gatekeepers ;)Thanks againTori

  • Hi Tori, thanks for your perspective. I still see cold calling as important as well. It really is a good way of getting out there as long as you’re not being “COLD”.

  • Tori Hawthorne

    Thanks Myron,

    Me too. We need to connect as businesses and when we don’t know who we are calling the call is ‘Cold’. Mindset needs to change, it needs to be seen that we need to make these calls to grow and we need to receive these calls to know what or who is truly out there… 
    Thanks again Tori 😉

  • Tori Hawthorne

    That’s so true Niall,

    It is brilliant Niall, twitter introduced me to you 😉 Its the moving it forward that takes the time and skill. Everyone is so determined to have Social media as part of their Business Plan they need to be sure they know how to get a return on the time spent Tweeting and Facebooking 😉

    Thanks for your comment Niall


  • Steve Fitzpatrick

    If you’re making statements like “it has become apparent that businesses and consumers alike find it horrific to do and horrific to receive.” Then businesses really need to think about how much they are annoying people – more than helping them. Cold calling could be damaging your business more than building it.

    This whole article seems to be written about how businesses who are doing well using new mediums shouldn’t throw out old redundant ways of selling. Perhaps in your next article you may want to write about “increasing market share by paying for a much larger ad in the Yellow Pages for the 10 people left reading it”

  • Torihawthorne

    Hi there Steve,

    I am not for one minute suggesting Businesses that are doing well using new mediums should drop them for what you are suggesting is old and ‘redundant’
    This is about adapting methods that traditionally worked (and still do when done correctly) to working within a new faster paced environment… 

    Business and customers alike have difficulty with Cold Calling because some of the aggressive manors and approaches that cold callers have decided to use in recent years. Cold calling isn’t redundant it has evolved into Business Development, which is something that I know many still do.

    And It isn’t that Cold Calling doesn’t work this is about remembering that we still need to move from initial contact to meeting prospective clients. As I stated in this and the last blog post, this is Business Development that is still needed. I know many small Businesses that cant afford a small advert in the Yellow Pages (or similar), let alone a large one! So they chose Business Development calls. I am addressing the point to go about it correctly so it isn’t ‘horrific’.
    Thanks so much for your comment…

    Much appreciated

  • You’re missing a key point here.

    Regardless of the point of your cold call (and I’m limiting that term to mean “picking up the phone to reach out to a stranger”), it’s become nigh on impossible to get to people that way. Even people you know don’t pick up the phone any more.

  • Torihawthorne

    I believe calls are being answered. Businesses are afraid to miss possible business opportunities. The point here is we need to gain the skill set to make Business Development Calls and how to receive them. We have to get their attention and that’s where a good online plan can help taking prospects and making them sales.
    Thanks so much for your comment

  • Tori, your point is well put; to be good at sales you need to actually BE good at sales. But … I’m afraid I disagree with the base principle. Seriously, think about it; we ALL say “email me”, and only answer the phone live if we think there’s something in it for us (and rarely do)

  • Torihawthorne

    Maybe Jeff,
    But in my experience we need to take that “email me” further… I’m not advocating pestering pointless cold-calls, I’m talking about Researched Business Development. I believe we cannot build Business on email alone..
    Its a great topic for discussion, thanks for responding back
    Tori 😉

  • Torihawthorne

    Hi there Elaine,
    Online mediums have made connecting so much easier, but that’s where we as Business owners need to move them on to building a business relationship.
    I like “polite spamming or perceived stalking” 😉 My next Blog is about how peoples perceptions have a lot to do with how Business Development is being received.  

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