Tweak Your Biz » Marketing » Word of Mouth the Magic Miracle?

Word of Mouth the Magic Miracle?



There’s no doubt that Word of Mouth is one of the most salient, credible and effective forms of marketing. It is the Mecca of Marketing and the zenith of credible recommendation. Thing is, it isn’t magic and it doesn’t come about by chance. I cannot tell you the amount of times I’ve had this very conversation:

Me: So, how do you get new customers?
Client: Mostly by word of mouth
Me: Great, how do you generate word of mouth?
Client: It just comes

Nothing in business “just comes”. This kind of reactive attitude towards word of mouth is a major missed opportunity. Positive word of mouth is generated by doing things well and providing an excellent customer experience. The next step is to start generating word of mouth business. This is simply a case of asking happy customers to tell others about their great experiences.

Two of the best ways of driving word of mouth are:

1. Ask for testimonials

At the moment when the client is signing off on your work and happy, ask for a testimonial. Do it with every customer. Publish the testimonials widely, share them internally and externally.

2. Set up a referral scheme

If you don’t ask, you don’t get! Have a referral scheme in place to reward referrals and make sure to ask all clients for a referral.

Finally, and it may seem obvious, but make sure you’re treating your staff and suppliers as well as your customers. Negative word of mouth is malignant and damaging-make sure you’re not generating it through your own network!



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The Author:

Passion for Creative is a full service marketing agency based in Wateford. We provide a full range of services, from graphic design to training, from copywriting to advertising, from strategy to mentoring, and from from web design to branding. We help businesses to get more customers and to make the most of the customers that they have. Dare to be different and do it with Passion http://www.passionforcreative.com

Add Your Comment

  • http://www.seefincoaching.com/blog Elaine Rogers

    Hi Margaret,
    great short and sweet post there – you have clarified for me how Word-of-Mouth actually happens, and it’s not by chance. Testimonials and referrals are a great opportunity for building credibility and business.
    Giving away free stuff (e-papers, resources, how-to lists, Top 10 lists) is a great way of generating traffic, and building credibility, helping the viral spread.
    I’m off now to write a few words…

  • http://twitter.com/drofsocialmedia Brian Prenderville

    Hi Mags,

    nice post about word of mouth. I have seen the term “word of mouse” being used a lot now also as many turn to social media as means of creating improving their reach etc.

    “It is the Mecca of Marketing and the zenith of credible recommendation”….. love it !

    Hope all is good at Passion for Creative.

    Best Regards
    Brian

  • http://www.btbtraining.com/blog Niall Devitt

    Hi Margaret, Interesting observation is that women are phenomenal word of mouth spreaders. If you ask a women where she found out about her favorite restaurant or her hairdresser, she is very lightly to tell you from one of her friends. Another point that often missed when talking about word of mouth is it also contains significant destructive potential for businesses, we all know that bad news travels faster and all that :-)

  • Anonymous

    Thanks Elaine

  • Anonymous

    Thanks for the kind words Brian. All’s great with us, kept busy which is brilliant!! Hope all’s well in WIT

  • Anonymous

    Very true Niall, that’s why its SO important that the business does what it says on the tin and then some! Many businesses forget that their employees communicate with the outside world as well :-)