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Wedding Crashers: Guide to Social Media Marketing

“It’s Wedding Season!” Yes, its the kind of excitement and passion you need in your social media marketing. The kind that has Vince Vaughan screaming in his office in the classic movie Wedding Crashers. It may be juvenile, but it’s his passion and he’s dedicated to being the best. Building and clever, but most importantly winning strategy.

That’s the kind of attitude you need to pull off BIG results in the Social Mediasphere! The kind of attitude, Social Media Rockstar Gary Vee demonstrated every minute of his very public days. If you haven’t seen him attack social media to build his empire you need to read his book Crush It! or to really see his energy pop and feel inspired get it on Vook.

Whether its feeling compelled to pull off the ultimate crash or improving Social Media strategy it all comes down to having a winning formula.

The Wedding Crashers lived by strict rules that gave them proven advantages in pulling off the ultimate wedding crash. Developing these proven rules can give you the same advantage with your social media strategies and pulling off the ultimate campaigns. It’s all social, so the rules aren’t so different.

Rule #71 – Research, research, research the wedding party. And when you are done researching, research some more: The power of social media is the vast endless stream of information on any topic you could imagine. The best part about the growth of the web is that becoming knowledgeable on your passion is Free! Take advantage of the valuable content provided by the influencers and companies who have been through the ups and downs and came out on top with strong results. Build your google reader up full of RSS feeds from them and blogs relevant to your brand. Don’t forget your Competitors! Use Twitter search, google search, Technorati search or any of the free search tools to gain insight on what you are trying to build.

Rule #80 – Stop, look, listen. At weddings. In life: This rule could be a pitch for Social Media Monitoring. Taking breaks from twitter and blogging once in awhile can prove to be the most valuable action you can live by. Looking for opportunities throughout the social network can feel overwhelming, and for that reason this industry is buzzing lately. Real-Time feeds are changing the opportunities companies have to capture sales or in the worst case can have your brand fighting for its reputation back. Listening to the chatter is crucial to staying on top of your competitors, saving your name from disaster, and potentially bringing in business. Using fee tools like keyword tracking on platforms like Tweetdeck or Hootsuite work great for twitter but can’t on the bigger scale of the web. Paid tools will cover more space and keep you efficient. I find myself using keyword tracking on the free platforms to engage and Eavesdropper a competitive intelligence tool that scans all social networks to pick up any opportunities that can make a sale or save a negative situation from getting out of control.

Rule #29 – Always be a team player. Everyone needs a little help now and again. Part of Social Media is having as many communication channels on as possible. Sticking one person to cover your web presence is just not going to cut it and can lead to disaster, Ask Cisco. Small or big their is no reason why everyone on your trusted team should be on social networks. Building a successful Social Media campaign is a team game. You cant bring in business if no on can see or hear you. “Think EYEBALLS,” as Gary Vee would say.

Rule #7 – Blend in by standing out: I think this crashers rule is something Seth Godin author of Purple Cow would stand by. If the ultimate goal of Social Media is to build brand awareness how can you possibly do that by looking like everyone else? It’s not enough to go push out the same old. Be bold when tweeting and bring value. No one wants to follow someone who is tweeting the same old everyday with no passion and not engaging with their followers. If you are using decks like Hootsuite or tweetdeck keep a tab open for mentions and get excited about it!

Rule #67 – Mix it up a little. You can’t always be the man with the haunted past: If your simply just out to tweet your message away, endless updates most likely no one cares about, or simply just out to self promote you have lost. Chris Brogan‘s twitter strategy is about engaging as much as possible. He recommends at least 10 @’s for every one tweet! Gary Vee crashes his Fans whenever he enjoys a comment on his Facebook page or just to say a simple thanks for the support. These kind of actions take seconds and shows your followers, fans , and customers they are important. Disqus is a great tool to help manage and track all your commenting. If you have multiple identities on Twitter, blogs , and Facebook you can control all those under one account, keeping you efficient!

Rule #74 – In case of emergency, refer to the rulebook: Some refer to Mashable as the Social Media bible. If you find you need to adjust strategy, pick up some new web tips, or gain insight on topics you lack knowledge, this is the spot. With some of the top writers on the social web you can always learn what is working and with Google and Facebook constantly changing it’s nice to be informed of the new.

Rule #76 – No excuses. Play like a champion.

The Web 2.0 world is giving us countless possibilities to build buzz around our companies, brands, and message. The difference between crashing Social Media with success or getting caught is beating out the self indulged people, having substance that you can build buzz around, be funny, bring value, and most importantly be REAL!

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Nick is responsible for establishing and maintaining an effective social media strategy. Staying current with Social Media trends and building them into strategy to improve sales. Maintain Day to Day Blogs- Content & publishing. SEO: Optimization of website and current web pages , link building, social bookmarking, competitor analysis, monitoring search rankings, and driving and improving traffic.

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  • Nice one Kelvin. I believe that the toughest and most important one is “Getting on the balcony”. It’s so crucial to be on the other person’s shoes. When delivering feedback, a manager with probably build it on many factors, especially the superficial ones (where this person was last week/month, versus where is it now..) but not thinking about: “what’s like to be sitting in the this other chair and in that situation?”

  • Kelvin, Great post! I think reframing reality is a biggee for me. I would agree that you are often talking longer time frames but the result are often truly life changing when they arrive.

  • Anonymous

    absolutely – but equally, people need to try and see themselves / their current situation from outside their normal perspective to try and better understand how others percieve them and what’s going on around them

  • Anonymous

    There was a good story about Jack Nicklaus who famously used to say that he’d never missed a clutch putt on the final day of any tournament – in reality he had missed many, but such was his winning mindset that he chose to believe that he didn’t miss and while this may seem a little ‘divorced’ from reality, consider the alternative

  • Anonymous

    Nice post Kelvin

  • Niall, thanks for the interest in the series. Glad you are enjoying it.
    As suggested in the post, I believe a goal is only a wish/want until a plan has been put in place, along with the commitment to follow it through. This is covered in more detail in the next post, but yes, I would agree that if a goal is being set by Managers, it MUST have “buy in” from the employee who the goal is meant for. Organisational goals are not always easy to follow through, and there may be resistance by staff members (including Managers and Directors). It is at this early point that a goal can be doomed to failure, but that fact is not realised until after resources have been used up.
    There is often a cat and mouse game played here, so can be dangerous for the organisation. This ties in with the debate that the most important thing about a company is its people. They have such a huge impact on the success of the biz, including “buy in ” when given goals or instructions.
    Does that somewhat answer your question?

  • Nick, this is a super post! Really love your advice. Two key messages for me, try to be unique and offer value. If you manage to do so, you will be well on your way to being REAL!

    PS. Have fun too, it’s important!

  • Quote “be funny, bring value, and most importantly be REAL”!
    Making a little ass of oneself, sharing a personal experience or laughing out loud can break down barriers (hopefully the good ones) between you and your clients.
    They might sniff at the audacity but they love it really. We all have a bit of a rebel inside 🙂
    Great post, thanks for sharing Nick

  • Anonymous

    Great post. The word “passion” sums it up. With passion we can achieve anything if we put the work in, without it we are doomed for failure. Many people fail to commit and dabble with social media and then wonder why it does not work. Here is a quote I live – “Chase down your passion like it’s the last bus of the night” G.B.Addams

  • Anonymous


    You can feel your passion throughout the post! Engagement is really important and this includes listening as much as it includes conversation. People do look to connect with a live person the same way they seek connection at an in-person networking event. Engagement is also the continuous process of learning about best practices, trends, and new tools like the ones you included in your post. It’s constant evolution is really amazing!

  • Be “real”- this says it all for me! If you can’t be, this will show through and your relevance simply disappears!

  • Nick, really great post. But I have to say the part I like most is the numbering of the different rules… so where can we get the others 🙂

  • Anonymous

    Thanks everyone! Glad you all took something away from this post. Having social success in life and when building a social media strategy all comes down to being real! Cheers as the crashers would say!

  • Mixing it up and helping others are probably the two key areas for me. I started on Twitter last July as an experiment, and I have never looked back. I love it. Once you realize that it is today’s water cooler, then you can fully engage and participate. No one would stand at a cooler and listen to one person drone on, and twitter is the same.

    Thanks for a great article with some nice points.

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