Two innovative ways to market your brand and products
I spend a lot of hours online and come across many different examples and strategies on how to market products and services on the web.
I usually bookmark those that are really innovative, creative and full of value for immediate or future reference.
Today I want to share with you two brilliant ones:
Gary is a serial entrepreneur that has made out of his Wine Library TV a multi-million dollar business. Along with that success, he built a massive self-brand, so powerful that his advice and content became very valuable.
He recently launched a great book called “Crush it” (Tips and strategies to leverage the power of the web to grow your business).
When I went to his site www.garyvaynerchuk.com , I realised that his book had a dedicated website called: crushitbook.com (A better way to make the users focus their attention in that specific product, right?)
Through this site, he sells “the experience” and constantly leverages the power of video to communicate the concept even better.
Finally, you arrive to a page where Gary presents 4 irresistible offers and each one of them have their short, explanatory video. What a brilliant idea!!!! I thought.. if I was a writer I would IMMEDIATELY use a similar technique to spread the value of my book and story and have my audience engage with me (the author) more and more. Click on the image below to have a closer look at what the offers are…
I found this campaign extremely cool. I won’t say much since the video explains the story perfectly well.
This is a very innovative, creative and FREE. It’s a way to leverage the web (in this case, Facebook) to reach thousands of users and engage them with your brand and products…
What do you think about these examples?
Feel free to share any other examples of innovative marketing in the comments below 🙂