Tweak Your Biz » Marketing

With a new day, come new things. That is especially true in the world of social media. Facebook, the world’s biggest social network takes no exception to that and like it or not is bringing more new tools to its platform for businesses. Here are a few of the new features that are either currently available or will be coming soon that can hopefully create more business for you and your company. Interest Targeting Does your firm offer a variety of products and services that target to a variety…

Are you considering a startup, or already working on one? If so, you need to use as many tools as you can to ensure your success. This is where growth hacking tools come in. Growth hacking is basically tips and tools that will help your startup succeed. But, you also need to understand the tools that you are using in order to make them work for you. Here are some of the top tools that you need to know about to help your startup grow. #1. Crazy Egg This tool lets you see how your audience…

Social media is everywhere these days. And among the large number of social platforms that are all in a fierce competition to share traffic, Facebook surely rules the roost. In 2014, it had 1.4 billion active monthly users. So, Facebook has naturally become one of the most coveted platforms for a majority of businesses. They use it for marketing their products and services, to reach out to millions of their target audience in one go. So, if you have a business and want to spread the word about…

CRO or Conversion Rate Optimization is a technique of converting your visitors into customers. I have seen webmasters getting concerned as to how they can get more and more traffic on their site without thinking much on converting the existing traffic in order to reach their desired goals. The need is to turn visitors into customers and subscribers. There are several tools, tactics and strategies that are used for CRO. This post will help you to uncover the secrets of CRO to get more…

Every digital marketer these days know that long-term SEO is all about content. But which ones to use? You have plenty to choose from: blogs, Ebooks, whitepapers, podcasts, images, etc. And then there are videos. Unlike one – or even two dimensional – content like blogs or podcasts, videos are twice as effective in delivering a message because it communicates to more than one of our vital senses. Combining visual imagery with sound, they quickly capture our attention and have the tendency…

How often have you noticed spanking new billboards on a roadside or on public transport? Many time perhaps? It’s curious to know what exactly makes some already well-known brands place these billboards. Is it to attract audience, drive sales or to simply enhance brand visibility? For many people, it’s hard to imagine that even the established brands need to remind their audience about their presence in the market. Communicating your brand is the most essential tool as it helps to bring your…

Last week, it was all about Jay Z’s new Tidal launch, his new music streaming service – the star studded model that is set to revolutionize the way people approach music. He was accompanied on stage by some of the biggest names that we know of in the music industry, in the hope to draw some attention of fans and music lovers to this “artist owned” online music portal. While this big news made some of the market critics run an analysis on whether Tidal is to make Spotify topple…

100 or more million dollars in probably 10 hours – that’s the revenue which most of the eCommerce businesses generate in their ‘Big Billion Sale Day’. Retailers are constantly seeking new paths to grow and offering sales and discounts typically have a long way to profitability. They can be a powerful weapon in conversion arsenal, however, many of the retailers are known to make losses on every sale they make – the cost of each product sold is less than the revenue. This is because…

Growth hacking refers to the implementation of cost-effective techniques and strategies to expedite business growth. Examples of such are the use of social media, search engine optimization, and A/B testing, to name a few. These tactics are unlike your traditional marketing campaigns such as radio and television ads, which need a high capital from businesses to buy said spaces. Tactics under growth hacking don’t cost as much but help businesses achieve their goals at the same speed. Growth…

I have been a fan of Pinterest for quite some time now, and it seems many smart brands are now embracing this platform too. Pinterest still has a long way to go to reach the level of users and engagement as the major platforms like You Tube, Facebook, Twitter, Instagram and LinkedIn. Yet the signs are now there it is heading in the right direction, and it might just be worth developing a strategy for your brand or business too. Here are 10 interesting statistics about Pinterest worth…