Tweak Your Biz » Marketing

Wishlist does not mean window shopping anymore. It is much more beyond that. Wishlist feature is a powerful tool that allows customers to create a list of items that they ‘wish for’. It shows that they certainly have a much higher likelihood of buying something from the list. Therefore, it’s a great opportunity for online retailers to convert visitors into customers. Why They Wish For a Wishlist? Online shoppers are increasingly using Wishlists to preserve what they’re interested in…

Building a startup is a long-term affair and getting your minimum viable product off the ground sooner rather than later has become a prerequisite, with over 500,000 startups taking off each year in the USA alone. Startups are now realising that the ingenious idea of theirs won’t last longer if it doesn’t take off earlier than planned for. A startup usually has to be frugal in its operations and bigger investments on the labour pool or technologies aren’t feasible. This leads us to…

Social media marketing is like opening the Pandora’s box. We could have the best team trying to crack the code with budget in mind. We knew exactly the power of social media but at the same time, we know how much they can burn a huge hole in our wallets. Not to forget, social media marketing takes up a lot of our time and efforts. In most cases, we felt like drawing in the sea. Dozens of social media platforms with so little time, it certainly doesn’t look great for us social media…

How’s your website doing? Are you getting a great increase in visitors and customers? No? Well, then you have lots of company, because the majority are not. And here’s why: most businesses developed a website (or had someone develop it for them) years ago. In the beginning, the strategies used to drive visitors to a site were pretty standard and also pretty ineffective – publish one’s site address in standard forms of advertising (print, radio, mailers, fridge magnets, etc.), print new…

What does the term “inbound marketing” mean to a small business?  What is the difference between inbound marketing and outbound marketing strategies?  Experts say all marketing tactics revolve around wanting to increase web traffic, visitors, leads, conversions, buyers, fans and customers. Inbound marketing wants the same things as now traditional outbound marketing; the difference is not what a business wants from marketing but how it goes about wanting it. Inbound marketing is about…

According to a Forrester Research report, trade shows, conferences and events continue to be the most popular marketing strategy among B2B companies in the United States. The report found that close to 14% of the annual marketing expenditure at these companies are allocated to these trade show events and conferences. Given its popularity, it is imperative for B2B marketers to maximize the potential of this channel. In this article, we will take you through seven tips that will help you realize…

Recently, we came across a system that would let us change the matter of an email once it is deployed. It had some attractive additional features, and we spent considerable time trying to determine how it could be used to our advantage. But, on further consideration, we realized that our analysis was misled. We found out that the system does not address to any requirements of the business, nor the business side was involved in the review process. And, we were more concerned about the basic…

Publisher Channel Content by DIY Marketers   Everything old is new again! My default website platform is WordPress.  But is there something better. cheaper, faster? As it turns out — Blogger is still a viable alternative platform to WordPress!  I started my very first blog on Blogger back in 1998, and to be honest, hadn’t really considered them as a viable options since 2006.  But as it turns out — this is certainly something you should consider Why you should consider Blogger…

Mere content will not get you anywhere in as far as a successful content marketing campaign is concerned. Due to the intensive competition in the market, you need to create great and high quality content for you to achieve your desired objectives. The good thing is that it is indeed possible to create awesome content that can appeal to your readership. With these five tips, you are a step closer to creating amazing content for your audience. If you master this skill and be consistent with your…

When your business is just starting out, you probably don’t have a huge budget to spend on advertising, and word of mouth doesn’t spring up by itself. Having a clear, accessible website and a strong social media presence should already be commonplace, but these can’t stand as marketing on their own (and we hope we don’t need to tell you what to post on social media). Therefore, you’ll need to get creative if you’re going to make your mark. Check out these six tips for…