Tweak Your Biz » Marketing

Disney is oh so good at playing a lovable hero. The cutesy animal cartoons, the child friendly entertainment, and the company’s image as a family brand grants the company an ephemeral cloak of goodness. To me, Disney has more in common with the Evil Step Mother (ESM) from Cinderella. Both Disney and the Step Mother do what they can to make money, hold onto their money, and continually increase their profits (Disney) or station in life (ESM). Fortunately for Disney, the company has been far…

Spiders? What? Where? Don’t worry – not real ones! A “spider” is simply just a piece of programming search engines use to read your site. These non-creepy crawlies tell Google and the like where to put your page in its search results. However, it still baffles me that many people sill make the SEO mistake of writing for these spiders first and not their readers. Can I give you a hot tip? Don’t do this! The biggest mistake people make when writing their online content –…

For many of us it’s easy to remember what to do when we’re out on the road and suddenly have car trouble: Call AAA. When you have a sentence or phrase where all the words start with the same letter it’s called a tautogram and this literary technique can serve as a fantastic memory aid. With that – and the incredible success of AAA over the years – let me give you an “AAA” tautogram that can be key to sustainable business success: Attitudes Actions Automation If you keep these…

Social media marketing and search engine optimization are two very tight strategies that are used very commonly these days. Both these strategies have an ability to attract visitors to a particular website. It is a proven fact that your presence in social media can improve your search engine ranking and sales of your small business; however, you need SEO or search engine optimization to complement this social media presence. If the strategies of SEO are used properly, you will enjoy a much…

Publisher Channel Content by Content Plan As a Start-Up you are blessed with a bright business idea; you can understand the business mechanics of bringing the idea from a concept to a reality but can you understand the concept of bringing it to the consumer? This is something that many Start Ups fail to plan for and , often, when the time and effort has been put into the product | service development, planning and set up implementation and resource acquisition, there is little budget left over…

While it is no secret that conversion rate optimization is key to improve your website’s revenue, it takes time and testing for true conversion optimization. No two businesses/websites are the same and therefore what works for one may or may not be good for another.  You can only know it by trying out new methods and comparing the results. There are however a few good old universal standbys that can help you get started with your conversion optimization efforts to make your visitors…

Though content marketing can be pretty time-consuming, with an appropriate plan in hand it can turn out to be extremely valuable. Nowadays several content marketing tools and services, as well as applications, are accessible, with each assuring to save you time – from editorial planning to content management, tracking keywords to studying stats. Many businesses in the last year started devoting their time, energy and money towards content marketing. Recently research has found that…

When Mark Zuckerberg and a few of his Harvard University friends first launched Facebook in February, 2004, it was a small social networking service. In those earliest days, Facebook was only available for use by Harvard students. Who really knows whether Mr. Zuckerberg had any idea that his social platform would become so popular! Now, fast forward 11 years to the present. Is there any doubt that Facebook has changed completely from its early years? For one thing, the platform is now used by…

When you see banner and display ads, do you click them and find out what they are about? Bet you don’t, just like the 99% of consumers who reject banner ads. Click-through rates for display and mobile banner ads are at 0.11% and 0.35% respectively, according to technology company Coull. So why waste money and energy on things that do not work? More and more companies, big and small, are beginning to realize that traditional marketing techniques are not effective in building brands. According…

Have you managed to build a solid customer base, or are you working towards that goal? Customer conversion is certainly an important part of business development. However, retaining customers is just as important. The best way to positively impact a sense of loyalty among existing customers is to make them enthusiastic about doing business with you. This requires showing them love and appreciation in meaningful and tangible ways. Here are ten things that you can do to show your customers the…