Tweak Your Biz » Marketing

Social media marketing is a valid part of a digital marketing campaign. While it may not necessarily lead to sales, social media marketing is particularly useful for capturing leads—especially if you’re active in a community. For example, something like #irishbizparty, a social network of entrepreneurs and business people. Sometimes, though, social media marketing can feel like shouting into the void. Every business worth its salt is online, especially on Twitter. As a digital marketer,…

When you’re operating a consumer electronics retail store, or any other store for that matter, accounting, customer service, purchasing and stocking are just a few of your competing priorities in a typical day. This leaves less time and resources for in-store marketing. Profitable? Yes. Easy to manage? No. The Shopper Engagement Study published by POPAI (The Point of Purchase Advertising International), the retail industry’s global association for marketing, reveals that in-store consumer…

Picture the scene. You’re working for a company and, like many others, you’re using your LinkedIn profile to build the business’s network and you also use it to nurture relationships and increase sales using its range of excellent tools. Now you decide to move jobs and to another company, so you pack up your things and say your goodbyes. But your boss has other ideas! Before you leave, you’re asked to hand over your LinkedIn account access details. The big question now is….. Who owns…

At SMX West (held in March 2014, in San Jose), Google’s head of Webspam, Matt Cutts, announced a new Google Panda update aimed at helping small businesses.  Since the launch of the first Google Panda algorithm, the search giant has made significant steps in combating internet spam most recently by focusing on large guest blogging platforms. But many people feel they have been too aggressive and innocent business owners have been caught up in the fight against spam. For many small to…

As a small business, everything is done on a tight budget, and when it comes to digital marketing, it can seem like the bigger companies have all the advantages. Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small businesses can employ to market themselves without breaking the bank. #1. Teach yourself the basics The difficult and exciting thing about being a small business is…

What are the best ways of promoting your business’s blog? How can you enable more people to find and share your carefully crafted content? Here are 30 tips and tricks that you can use to light up the internet and help more people find your blog: Update your forum signatures: If you are a member of a popular forum, update your signature with your blog URL. This link-building strategy improves the visibility of your blog and encourages forum members to visit your website. Update your…

Gamification to generate leads means taking a boring process and making it fun. Lead generation is typically what I’d consider a “boring” process. It’s a place where businesses often feel pushy and consumers feel pressured to give up information. The whole process can be uncomfortable and not an amazing way to begin the relationship with a new customer. Gamifying lead generation can take those perceptions and turn them around, creating a fun experience out of lead generation. For the…

Consumers are constantly evolving, and the days of simply slapping an ad on a billboard or in the corner of a newspaper page are fading. Customers now want a more interactive marketing experience that can benefit them. That might seem like a foreign concept, but there’s a way that companies can fulfill this desire while still providing value to their brand: awards programs. It’s not about you Organizing an awards program removes the traditional marketing message of “Look at me!” and…

I recently attended Social Media Marketing World here in sunny San Diego, and I’m still mulling over everything I learned there. One thing that really made me think about my own social media efforts was a keynote with Jay Baer, Ted Rubin, Jeff Rohrs, and Nichole Kelly called “Have We Lost the Social in Social Media?” There’s been so much focus on using social to connect with our customers that we’ve been on this high speed train to get there, establish a presence,…

Social media is a cheap and fantastic (how often do the two go together?) way of telling the world about your newborn company. It is one of the most effective tools of marketing and given the ever-expanding number of people on this bandwagon, your target client base is only going to get much, much bigger. However, knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things. Perhaps the most important thing to keep in mind…