Tweak Your Biz » Marketing

With web-based software-as-a-service available for a low-cost monthly subscription, knowledgebase software isn’t a huge investment. But it is still an investment and, as for any business expenditure, you want to ensure you are getting the most value for your money. Here are five strategies to maximize the ROI of your knowledgebase software. #1. Use it. This may sound silly, but it is actually the key to getting value out of your investment: you must use the software. That means using it to…

Can I ask you a question? Where would we be without words? Imagine if your business couldn’t speak; if you couldn’t be heard. There would only be silence, right? How would you get your message out to the world? How would you communicate? How would you stand out, generate leads and boost your business? Right now there is a huge emphasis on super, high-quality content and coupled with small businesses taking over the world, there has never been a better time bring your words to life, share…

Supporting local charities and non-profits can be quite a worthwhile endeavor - not only for the recipients of your donations, but for your business as well. The truth is that working  charitable donation programs into your business model not only supports a noble cause of your choosing, but it also builds community, boosts reputation and attracts customers. Not to mention the tax deduction benefits… As any business owner will contend, however, this is easier said than done! How does…

If your company does not have a social media policy in place, put this important task on your priority list for this week. There are more reasons than one to create a social media policy. As the title implies, a social media policy helps to empower your employees. This empowerment comes in a few ways: outlining the do’s and don’ts of a social media policy can help your employees feel more confident, help to increase your company’s exposure, and prevent a social media crisis from occurring…

We’ve all known or read about business tycoons, huge business owners, millionaires or billionaires who’ve made it big in their respective businesses but were actually college or high-school drop outs. Formal and proper education being important, there are still a few businesses you can start without a proper education. We’ve known big names like Abraham Lincoln, Benjamin Franklin, Ansel Adams, Bill Gates, Richard Branson, Steve Jobs, Bob Proctor, Charles Culpeper, Walt Disney and many…

Memes are the modern day equivalent to the observation that imitation is the sincerest form of flattery. Whilst it appears the term “meme” was first defined by a scientist called Richard Dawkins back in the 1970’s, memes have really gained some traction and popularity over the last few years. The idea itself is not a new one, but memes in their current format are considered an important digital marketing strategy. We are all familiar with the concept of an idea or a behaviour going viral…

The majority of blogs launch and it takes a long time to cut through the noise. Months after launching and you’ve only managed to garner a handful of readers. That’s the exact problem that I had when my first few blogs launched, I felt the frustration caused by my base of readers growing incredibly slow. That was until I found a series of tactics that consistently worked and now you can do exactly the same too. After all, other bloggers are using these same tactics to grow their blog…

One of the key challenges for businesses in 2014 will be how they truly tap into the online global economy. The website perhaps offers the quickest route in and the fastest ROI. However if you are going to launch an international website, be warned – don’t rush it – or you could up with egg on our face. Going global can seem daunting – language, culture and legal differences can all make you feel a bit worried but in truth, if you plan well and work with good people, it can be pretty…

For many like me, Orkut is the one that gave us the first taste of social networking. And it’ll be extremely tough for us (no matter how easily we have forgotten the very existence of the accounts) to forget the wonderful memories of reconnecting with friends lost long ago. Yes, Orkut was the first to make it real fun to become “social” via scraps, photo updates and testimonials. Launched in 2004 and named after its creator Orkut Büyükkökten, Orkut was Google’s first social…

A picture is worth a thousand words. A logo could be worth thousands of extra dollars in monthly profit, but its value is priceless to a new start-up or entrepreneur. Every business needs to develop a strong brand in order to become truly successful, and part of that involves coming up with an attractive and recognizable logo to accompany the business name. Unfortunately, not every ambitious soul out there is a creative genius, so most will have to hire a graphics designer to produce a…