Tweak Your Biz » Marketing

When you are developing a content marketing strategy, its a good idea to go out and see what has worked, what hasn’t and what just hasn’t been done yet. The goal of content marketing is to generate leads for your website as well as to rank for more related terms in the search engines. If you’re not sure how to funnel users through your website, then check out these tips on how to generate leads with your website. Research Content for Brainstorming Ideas One way to do it is by…

Did you know your web design could generate you more leads if only you had the perfect plan? Well, the average percentage conversion that a general ecommerce website could earn is approximately 1% per day. If you make a proper plan before you get down with your designer, then you could generate approximately more than 1% per day. Of course a website designer would know what to do. You would have to sit down and discuss with him regarding who your target audience would be and which things you…

Make money. Check. Make the world a better place. Check. If only creating and running a socially conscious business was that simple. Check out six tips below on how to make a difference in the world while staying above the red, because at Chivas, we support your quest to make the world a better, more extraordinary place while winning, the right way. Solve a Problem While making the world a better place is a great goal, make sure your business model actually solves a problem for consumers. If…

There are not one but several reasons why internet marketing has taken the commercial world by storm. At the very onset, one might point out that online marketing helps you to align your strategies with the way most of your consumers are shopping out there. A customer who starts out by conducting his preliminary research on the prices and features of products online might as well settle for buying the same online, as well. One of the major benefits of internet marketing is that it facilitates…

If you follow these blogging tips you can blog strategically and grow your online business presence. Create good content Without this, all the following is irrelevant. Try and keep sentences short, concise, easy to read. Remember if your content is successful, it will be seen worldwide, by many for whom English is not their first language. Therefore it’s good to keep things clear for all your readers. Keep using images to break up the text. It will illustrate your point, and also keep it…

With its killer features and cost-efficiency, most businesses are leveraging the power of social media in their marketing and advertising efforts. They have proven to be useful tools in engaging customers, building influence and brand awareness, and driving more website traffic to your business. If properly implemented, you can ensure long time product loyalty, improved customer service, and reduced cost of product marketing. Many discussed the importance of avoiding misuse of hash-tags,…

As the end of the year draws near, many of us are taking a look at our budget for the New Year. While often we are looking at ways to trim the fat, given our ever evolving technological age, we  must closely examine what types of digital meat needs to be added or re-evaluated. We need a “mobile first” mentality when it comes to marketing today and how we do business in general. There are now more mobile, handheld devices on the planet than there are people, and that figure is rising at a…

You wouldn’t have a store on the Main Street and not hang an “Open” sign on the door. Some things in business are so basic that we do them automatically. Then there are things that should be so basic that every business owner does them automatically, but for some reason many don’t. A drip marketing campaign falls into that category. To quickly define the term “drip marketing” we’ll say that it’s a series of planned contacts with a…

If you think you can still hold off on devising a mobile strategy for your business, think again. Mobile is no longer the future—it’s the present. All evidence points to continued growth for mobile, and that’s not even taking into account the emerging wearable tech market. We can see the proverbial writing on the wall in some statistics published this year by Business Insider: Almost a billion smartphones were shipped in 2013. Mobile is the only medium that’s increasing in terms of the…

Social media for business? Ground breaking! Unless you have been living under a rock for the last few years, in which case read this, you will know that harnessing the power of social media for business is not only a possibility, but a necessity. You may already know that social media is great for creating buzz and generally strengthening your brand image, but more and more businesses increasingly leverage their social media influence to generate leads. #1. Word of mouth Peer-to-peer…