Tweak Your Biz » Marketing

If you’ve neglected to create a social media presence for your business, or you’ve been slow to adopt using social media as a digital marketing tool, now is a great time to jump on the bandwagon. Using social media is a great way to increase brand awareness, develop relationships with potential customers and associates, and to increase traffic to your web pages. As with anything else, there are always best practices that will help you to get the most out of your efforts. Here are 15 rules…

In the last twelve months, major sporting events dominated the end of 2015 and companies decided to roll the dice at the start of 2016. Some companies failed spectacularly, whereas others managed to make major waves. The majority of the most attention-grabbing marketing campaigns of the last twelve months come from the big players, but there are a few smaller campaigns as well. What all businesses should do is learn from these campaigns. They need to pay extra attention to the lessons that can…

Trade shows and industry events are a great opportunity to network and get your product or service in front of your target audience. However, the cost of participation, from the exhibition fee to the cost of marketing materials, can add up quickly. Getting a return on your investment depends upon generating interest in your trade show booth, and engaging attendees to acquire leads. If you’re tasked with setting up a trade show booth or at a conference, you can find comfort in knowing that…

Product reviews and recommendations have become the bread and butter of modern affiliate marketing. In the past, including affiliate links naturally — without arousing the suspicion of readers — have become one of the biggest challenges when creating your content. But with product reviews, you can always include those links naturally and encourage readers to check it out as well. However, the online audience are so used to marketing that they can smell it if your only intention is…

In all treasure hunt games, there are itsy-bitsy boxes with clues hidden in them. In the game of brand building, the boxes are social networking channels. Each social channel has something unique to contribute, just like each little box contains a unique clue. The clues can be easy to decipher or inexplicable riddles. The same parallelism can be found when social media is used for branding – social hacks may yield great results or no result at all. This is especially true for Pinterest…

As a marketing consultant, what I am really selling is me. No, I don’t peddle prostitution, but as anyone who sells services and runs a small business knows: it’s often less about what you can deliver and more about you. I’ve run my marketing firm for 10 years (happy birthday to Egg!). I’ve had freelance writers come and go. I’ve changed up our offerings. The one thing that remains constant is me, the resident content expert. It’s my knowledge and expertise…

A few weeks ago, I went to a local restaurant. The restaurant was good, the interior was fine, the food was nice. So, I decided to go there for lunches. On my second visit, the food wasn’t as good as it tasted before. Moreover, it took way longer to be served. Anyway, I thought tiny mistakes can happen, and I didn’t mind. Another weekend, I went there for dinner. It was jam-packed with people. I ordered steak. Again it took a while to have the food on my table. And guess what, the steak…

There are three things I get asked about all the time: Repurposing content How to write a blog SEO Without fail, these three topics come up a few times a week when I’m networking or presenting. So I’m going to focus on these for my next blogs here on Tweak Your Biz. In this post, I’d like to share some tips on repurposing content because if you have already been creating content or blogging you’ll have loads of words you can use for other pieces of content that can help raise your…

The cost of acquiring a new customer costs your company five to ten times more on average than retaining an existing one. However, nurturing customer loyalty in the golden age of eCommerce and fast fleeing customer preferences isn’t easy. Free shipping, which used to be one of the top baits for customers, is no longer a privilege; it’s a necessity most companies have to adopt. Add up instant price comparison tools, multiple product review sites and the growing power of online influencers,…

As we are often told, there are only so many ideas in the world. So, why go around reinventing the wheel when it comes to your website? There are already hundreds of perfectly good designs, templates, visual cues and broadly similar descriptions to match what your site needs. All you have to do is take that existing inspiration and add your own spin, your businesses’ own USPs or products, and a dash of style to create your own version that will do the job. You can also save some effort when…