Tweak Your Biz » Marketing

It’s coming to the end of the year, brands are building up to that Christmas push before toasting to another fine year of business. Well – hopefully a good year of business. There have been a series of trends growing throughout the year which have transformed brands’ fortunes in 2014. We take a look at the top marketing trends that have been successful for brands this year, and will give plenty a very happy Christmas. #1. The End of Desktop The desktop is dead – long live the desktop.…

When we think of branding for retail, we often think about the elements of a physical store. From the helpfulness of the clerks to the way merchandise is presented to customers upon arrival, it’s easy to quantify the branding experience. Yet, when most small or medium business owners think about the branding experience for their online space, the conversation often doesn’t evolve past the inclusion of a logo, or a nice drop down menu. The way that online customers experience and interact…

When it comes to marketing, you’ve got to be constantly “on” in order to find ideas that will inspire your own efforts. You don’t want your campaign to be identical to everyone else’s, but sometimes it’s challenging to find a fresh fountain of innovation. Pish posh, I say. Inspiration for your next marketing campaign is all around you, if you know where to look. #1. Other Industries What does a freelance writing website have to do with your project…

Creating website content involves a significant investment of time and resources for any company. If you spend that much time, energy and money creating high-quality content, of course you want visitors to ‘consume’ as much of it as possible while visiting your website. The best way to accomplish this is by using smart content personalization. Customizing content to suit new or regular visitors offers a personalized feel and can help streamline certain tasks. When some website owners hear…

Generating more website sales leads by using the following proven, lead generating secrets. #1. Sell to your ideal prospect not everybody Many business owners do not understand the importance of niche marketing. That is, focusing on a specific, “ideal prospect.” When you ask them “who is your prospect?’ they reply – anyone. On the face of it, it would seem that having “anyone and everyone” as a prospect would be a positive thing. But, it’s not. In fact, marketing to…

Working in large enterprise, where meetings are part of your daily work routine, means only that you are already aware of how annoying improper facilitation management can really be. Fortunately, today there is wide range of conference room management solutions, which can put all this in past. While all of them offer wide variety of features to make meeting room management much easier, there are just a few that offer amazing mobile applications to help you really take things mobile. Here are…

Businesses are always looking for new ways to sell themselves, and it’s easy to imagine that there’s a fancy trick for achieving sales, and if they can just crack the puzzle, they’ll succeed. But the secret of selling is quite simple: put yourself before your customers. And one of the best ways to do that is by giving a presentation. Some people still associate presentations with sharp-suited corporate types giving slick PowerPoint presentations to an audience with glazed eyes. But we all…

Everyone has something go wrong at some time and I always say “the true measure of a business isn’t what you do when everything is going right, but how you handle things when they go wrong.” So when something goes wrong and one of your clients places a negative post on-line which potentially can soil your business, you need to know what to do next. This may not even be a client, this is may be one of your competitors. This is a common practice used by competitors in a cut throat industry.…

Apart from recommendations that one usually gets from friends and family members, it is not unusual anymore for someone to go online and find out some great suggestions about anything you would ever imagine. As much as we prefer to look at official sites of what you are looking for, another medium that you can see online are those that are written by people who already have an idea of something you need. These people are coined as bloggers, and now they are also considered…

With both its fans and detractors, Google Plus is a pretty controversial social media platform. On one hand, it definitely is not as populated as the sheer number of “users” would suggest, thanks to the questionable move by Google to immediately give people a profile if they use any related service through their brand. On the other hand, it is certainly a valuable platform for professional users, particularly of the creative variety. One of the biggest benefits of Google Plus is that it is…