Tweak Your Biz » Marketing

E-commerce has been playing a greater role in a fast and growing online market. As start-ups continue to explore options outside the realms of a brick and mortar store, the online competition is also increasing every day. The fact that customers are getting more and more demanding also adds to the reasons why online businesses should follow a definite marketing strategy to guarantee their success. Here are five tips that will help every online e-commerce business make a mark. #1. Optimize…

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in. Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thousands of people depending on your time slot. Now, the figures are hit and miss as many factors have to be taken into consideration and despite big brands still investing in TV advertising, many have reduced their…

Cloud computing is becoming one of the most popular alternatives for the often expensive and time consuming local computing. The main difference between these is in the way they operate – with local computing you must actually own the device, all its parts and software, have it configured and maintain it afterwards, while with cloud computing you have access to all your data via the internet. Cloud computing services are becoming extremely popular and recent surveys suggest that in US alone,…

One of the most important tools an entrepreneur can use is a business card. These small, inexpensive pieces of cardboard carry a lot of value. They are an incredible marketing tool, and one that every business owner must have. But, in order for their business cards to be effective, they need to be good. When designing your business cards, there are four things you must keep in mind: How does your card stack up against others? Does your card stand out? How much creativity has gone into…

Are you considering making the jump into running an eCommerce business? With global B2C eCommerce projected to hit an astounding USD1.5 trillion in 2014 alone, finding your footing in a highly-saturated industry can be a daunting task. Just like your brick-and-mortar retail counterparts, having an efficient supply chain management strategy and system is imperative. The major players have tens of millions in funding and investment, and taking the fight competitively to the big boys…

There are more to colors than what meets the eye. Have you ever wondered what makes us like one website so much as compared to others? Take for example the Facebook website. It is perhaps the simplest looking site which is predominated by the color blue. Why did Zuckerberg choose blue? Not because it is his favorite color but because blue stands for transparency and trust and being a social media website, Facebook has to be trusted by its users. The science behind power of color Colors are not…

We all know how tedious it can be to capture the interest of new potential customers for our businesses, especially if we are a small firm. If you are amongst those who have passion and determination, but lack massive funds to support your small sized business, then the following marketing ideas are worthwhile. #1. Word of mouth This is a super technique for small business entrepreneurs who are looking at targeting local audience. Word of mouth can be done online as well as offline. Remember…

A lot has been written about Generation Y, also known as the Millennial Generation. There’s a tendency towards materialism but also a greater awareness of and involvement in social and environmental issues. According to a report from digital analytics leader comScore, Millennials are difficult to connect with, capture attention, impress, convince and entertain. They are, however, highly engaged with the content that they choose to view. This means that the creation of engaging, targeted…

I know bad SEO. As a regular contributor on the Google Webmaster Forums as well as specializing in helping clients remove Google penalties, I’ve seen it all. Bad SEO can bomb your website back into the stone ages courtesy of a Google penalty. It can take months and sometimes even years to clean-up and get back in good standing with Google. I’ve seen sites operating under penalty whose daily referral traffic from Google is less than 1% of their total traffic. Google controls a 68%…

When it comes to marketing, in all of its various forms, there is nothing more important than the audience. If you don’t know how to cater for the people that you are reaching out to, then you’re never going to achieve success. That is why the aim of any business or company should be to delight and enthral their audience with their idea, service, product, or organization in order to create a following of supportive, entertained, and fiercely loyal fans. One of the main problems that many…