Tweak Your Biz » Marketing

Have you ever noticed how the ads on Facebook are usually about things you care about?  It is no coincidence, you are being targeted based on your interests. When you click LIKE on a Facebook page, advertisers are able to target these interests and serve to their intended audience. They can even target users based on offline user behavior, like retail shopping behavior and demographics information. All of this user information gives advertisers a goldmine of data, and Facebook already…

It’s an all-too-familiar dilemma for small business; with budgets and time tight, founders and owners are usually so busy getting things going and focusing on the day-to-day tasks that they have no time for the larger issues, like promoting themselves. Building the brand often gets pushed aside. However, brand building is crucial to small business growth. Here’s why: #1. Brands tell a story A compelling narrative will separate you from your competition. When venture capitalists and…

Ever wish writing a blog post was faster? Easier? You know that blogging is a necessity for businesses nowadays, but it doesn’t change the fact that it’s a craft that requires practice; practice that you don’t have the time or energy for. So you say to yourself “How do I write this? What do I even write about?” And since writing a blog post with skill is crucial to making a lead-generating blog, you’re in a rut if you can’t write a solid blog post. But there are ways to fix this.…

A real estate purchase (or sale) is usually a big investment for any individual. Something that entails extensive research, multiple site visits, advice from trusted professionals and a large chunk of money sunk into a single decision. All the reasons why real estate professionals have excelled in face-to-face dealings with their clients and depended on traditional forms of marketing to succeed in their business. However, the real estate buyer is slowly changing. According to the National…

Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with Pinterest marketing, then now is a great time to jump on in and give it a whirl. Although many people and businesses still consider Pinterest as predominately female-oriented, the platform has…

Are you busy, but trying to blog your way to success? Lots of us have busy lives, some with one or multiple kids, lots of commitments and bills to pay. But you want to be one of those people who creates interesting, useful content. You want to be in the 20% of online people who create valuable, shareable content, rather than endlessly sharing other people’s posts. So how can you do it? First of all it’s ok to recognise that it’s tough. That’s why only a minority of people actively and…

According to Neil Patel from the Quick Sprout blog, social media is the next SEO. At this time of writing, I know that there are many that totally disagree with the statement. Same goes to me (partially). But the fact remains the same; social media is very important for any business growth. I work closely with many startup companies in Asia and honestly, it is very surprising to see that majority of them are not focusing their efforts into social media marketing. In this article, I’m…

Net Promoter Score, also known as NPS, is a relatively new marketing tool that savvy companies are adding to their strategic marketing metrics. It works on a simple enough premise, that essentially all your customers can be classified into one of three categories. Let’s take a quick look at each: Promoters – these are the type of customers every business wants. They love you, they love your products/services, and they go out of their way to recommend you to friends and associates.…

In this article, I take a look at what Brand Voice is, why it is important and give 5 easy steps to a winning Brand Voice strategy. What is Brand Voice? I took a look at what some prominent sites and bloggers were defining as Brand Voice. Joel Klettke writing on iaquire.com defines Brand Voice as the “overall verbal personality of your brand”. He says “Brand Communication is a conversation not a monologue” and this is particularly true in today’s world of social media…

If you’re like many small business owners, blogging comes at the end of a very long list of tasks. You might jot off a quick post and hit publish just to get it off your list. But if you don’t pay attention to these five things, you risk looking unprofessional and turning off potential customers. So do your due diligence before you hit that button! #1. Read It Out Loud You can’t know if your sentence structure and word choice are clear and easy to understand until you read…