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What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently. Marketing Automation isn’t just for large companies, SME’s are also using it as well. B2B and B2C businesses are using marketing automation to help nurture, maintain and extend customer relationships.  It can also help with ROI measurement. Some of the features that I have been using are: email…

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Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.  National Software Centre in Cork City, Ireland The National Software Centre is a landmark development in the context of Ireland and the EU, offering World Class Broadband Infrastructure and Third Generation Offices in Cork. The project is a…

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You do not achieve power by mere acquaintance. You achieve it by building strong connections. The same goes for link building—it is not just an exchange of information but an exchange of value. And to guide you to a more efficient link building strategy, here are five basic tips for link building. # 1. Prioritize quality over quantity “Tell me who your friends are and I’ll tell you who you are.” This proverb is true in the world of affiliate marketing. Although numerous links can…

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Do you blog or promote affiliate programs? Then maybe you’re writing the content yourself or perhaps outsourcing this part to other experienced individuals. Regardless, you need to know why, and how, your writing ability or your team’s writing skills can make the difference between generating some extra money vs. building a strong and thriving business. In my 10 years online, I had to learn not just how to write persuasively and in a compelling way, but train others how to do so on my…

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Social Media policies have been in the news in the last week and it has brought up the same questions for many companies big and small – what is a Social Media policy and what should it include? And do we call it a policy or guidelines? The language used will be the difference between enforcing your own beliefs on staff members and ensuring they feel they have a say in what has become part of our everyday working life. Two main stakeholders – employees and contributors First and foremost, a…

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The way that marketers are approaching promotion of their products is changing. The nature of peoples’ online time has changed too, and as a result marketers are looking to social media sites to get their message across in different ways. Twitter, Facebook and Pinterest are just a few of the social media sites that lend themselves well to use by marketers to get their products under the noses of internet users. Optimising content for each of these sites can make the difference between a…

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So you have an awesome product, a great product that will change how people do things. It’s time to get the word out with a well executed marketing plan. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter. A SWOT analysis of you and your competitors help you identify these…

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Your business is growing. New clients are pouring in, and referrals and sales alike are on the upswing. But are you effectively communicating with customers and prospects? Or are you leaving money on the table? Business owners learn early on that success hinges on managing the demands of operating a small business while developing an effective and efficient strategy for dealing with communication via phone, the Internet, and email. For example, the average office worker spends two-and-a-half…

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You’ve worked hard on your ebook. Now it’s time for you to break the final frontier and show your work to the world. After all, it would be a shame if all the hard work you put in went to waste. It has never been so easy to publish and it has never been so easy to find the right audience for your words. In this post, you’ll find out about publishing platforms for ebooks and how to use social media to find an audience. First, you need to find a publisher There are two options for you to…

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Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of the ‘idea’ or ‘message’ that it carries. As a result, you should not be expecting growth of sales from it. It’s true that avoiding overuse of adjectives will help you improve your marketing copy so why should you not do it? One of the reasons that goes down in the favour of banning adjectives in copyrighting is that they may often sound misleading. Rather than picking up the right form of…

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