Tweak Your Biz » Marketing

I have been the Managing Editor of Tweak Your Biz for nearly four years. Previous to that I was involved from the beginning (remember Bloggertone) writing for the site. As Tweak Your Biz is a guest blogging site I obviously deal with a lot of blog posts from guest writers. I roughly worked out that I’ve proofed, formatted and edited over 3,000 posts in that time. And that’s just for Tweak Your Biz. I’m also the Content Editor for Egg Marketing and have been for just over a…

All young entrepreneurs start their journey with the dream of making it big in the world of business. Starting a business and successfully continuing it is a huge challenge. Immense planning and plotting goes on in the background. Only then a business gets a strong ground to stand on. While you think of starting a new business, it’s always smart to follow business forums, so that you can get a definite idea as to how you should strategically proceed with your business. Below is a list of…

There is a huge amount of creativity in marketing. I mean I don’t really have to tell you that, do I? The real risk in marketing is that you get stuck in a rut, where you can’t find any way to be more original as you go through the same motions and the same ideas, over and over again. When that happens and you’re jealously wondering how other people can be as creative as they are, the first thing to remember is that there is no such thing as total novelty. All ideas are built on other…

Whether yours is a new, small business or one that has been established for many years, it never hurts to increase your Marketing Public Relations (MPR). Even if you think you have a handle on it now, you may be surprised to learn about all of the tools that weren’t available before. You will be in the loop at all times on the latest trends, and be able to figure out how to take advantage of the trends. MPR involves a lot more than just sending out press releases when you have a new product,…

Everyone loves a good underdog story. Some of the greatest movies of all times were built around underdog characters like Rudy, Forest Gump and The Karate Kid. The psychology of rooting for the underdog permeates through all walks of life from movies to sports and even business. The parallels between your favorite sports team beating the overwhelming favorite and smaller businesses competing against the larger corporation is staggering. Just like in sports, there’s a roadmap for how small…

By marketing, we understand marketing for profit. However, marketing is not necessarily restricted to profit; there a parallel and that’s marketing for nonprofit. Like their profit-making twins, nonprofit marketers have been exploring several avenues, both digital and nondigital, for a while now. They have recently fixated on content marketing after realizing its immense benefits. How is it working out for them? What strategies should they be following? We’ll find out everything here in…

Working from home is convenient and can be a true lifesaver for all of us busy people. In an increasingly wired world, people are running out of reasons to spend a ton of time and energy on rush hour commutes when the same tasks can be accomplished from the comfort of their homes. Working from home has done wonders for overall productivity, not just for work, but for every day life as well. One in five Americans now work from home and we can expect this number to rise in the coming years.…

When large companies want to develop a new product idea, they make a prototype, hire market research companies across the country, and “test” that new product with focus groups. It’s an expensive undertaking – one that small-to-midsize companies cannot afford. So, how do individual entrepreneurs or small companies “test” a new product idea or service before they spend the time and money to develop it? Here are few budget-friendly strategies that can be successful. #1. Talk About…

Facebook. Snapchat. Twitter. YouTube… Periscope! Today’s technology offers businesses a host of unique internet marketing tools. And the selection just got better: Periscope, the live video streaming app recently acquired by Twitter, shows viewers more than a product: It connects your brand with real life and real people. So, what are the best ways to integrate this exciting new app into marketing systems? We’ve done some digging and have found the 10 best ideas and reasons Periscope…

Videos are fun to create and exciting to watch. It is a powerful storytelling medium that makes content marketing fun, intriguing, informative and compelling to watch. But, are videos appropriate for all content types? To answer this, let’s just get back to the basic once again– understanding video as a media type first. The Video Format in Digital Marketing In a simple sentence, video is a media format that simultaneously utilizes texts, moving images and sound to convey a message or an…