Tweak Your Biz » Marketing

Probably what Bill Gates claimed back in 1996 still holds valid for the digital industry – Content is King; and it will reign for years to come. But what’s the worth of a king without a strong team backing him? Likewise, though content alone takes the throne, content marketing strategies are central to the success of social media. As the year swifts towards its latter half, here’s a look at the good and the bad of content marketing strategies, finally arriving at 10 that have made it to…

As a freelance copywriter and digital marketer, I love my job. I bounce out of bed every morning, ready to see what the day holds. 99% of my clients are an absolute joy to work with and of course it helps that I’m my own boss. However, in any profession, there’s always that 1% and so instead of moaning on Facebook, I’ve put together a handy list of what Copywriters want you, clients and colleagues to know. Most Freelance Copywriters Hate it When You Say: I Could Do It Myself if Only I…

When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like a warehouse party where everyone is shouting at once. This makes it hard both to be heard and to listen to the right people. Groups give you the chance to target your social…

Here’s a piece of online marketing gospel: “People hate pop-ups!” But do they really? I mean, everybody says they hate pop-ups, but in practice, pop-ups are proven to work exceptionally well in converting visitors to subscribers (when they’re shown a newsletter subscription form inside the pop-up). Data confirms this. A popular site in the WordPress niche – WPBeginner – reports that using a pop-up window has increased their daily email signups by 600…

Marketing has come a long way from seemingly endless boardroom brainstorms. Gone are the days when small business owners hired specialists for each step of the marketing process. Forward-thinking organizations now seek hybrid professionals who are proficient in multiple emerging marketing disciplines and able to drive integrated campaigns that maximize budgets. If you’re looking to build a performance-driven marketing team, start with a hybrid marketing professional. It’s time to bring your…

If there’s one constant in the search marketing world, its Google, Bing, Yahoo and their ilk keeping the rest of us on our toes. Constantly. 2014 was no different. Some huge changes. Some barely evident ones. Some that raised eyebrows across the board. Others that came as a huge relief. So without much ado, let’s dive into the year that was and how it affects marketers like you and me. #1. Guest Blogging Becomes Taboo After years of dithering this way and that, the year began with Matt…

We are in a much more visual time now. The best businesses have great visual images of their products and services. Even in our business to business dealings, we often still apply the same preferences that we apply to our personal social media browsing habits. We want to be entertained and stimulated, even as we strive to achieve our best results in business. Images make a massive difference. There are lots of great studies and stats on how much more likely your content will be shared on social…

Startups are smart. They are hungry for growth. Startups often defy all odds, stack up against Goliaths, and walk away with huge wins. All of this when they are successful that is. Most startups fail, however. Not because the idea wasn’t good or not because the founders didn’t do everything right. They’d do things right, of course, but the “right” falls into the domain the founders are good at. So, if a startup founder comes from a web development background, that’s what he or she…

The eCommerce marketplace is fiercely competitive and with the number of online purchase having increased by 18% in 2014 (to £131.2 billion worth), there’s no surprise online is the place where most retailers want to be. With that in mind, now is the time to make sure that your website is performing as effectively as possible and make the most out of this growth. #1. Use Google’s Goal Conversions and Funnel Visualisation Some of the most important eCommerce statistics within Google…

CTA buttons or call to action buttons play a very vital role in conversion as far as optimization is concerned. If you want a call to action button that features a high rate of conversion you need to plan accordingly. It matters very much to ecommerce companies and digital marketing companies when visitors to the website hit the CTA button or a link that prompts them to take further action. This action of theirs will end up benefitting the marketing company in a big way. It may be a service…