Tweak Your Biz » Management

Marketing brochures give clients and customers a way to learn about products and services at their own pace. Readers can focus on as much or as little information as they can process. Marketing brochures essentially are portable salespeople. They ride along in cars, purses, briefcases and so on to be referenced and shared with people along their travels. Each time they get pulled out they represent your brand and business. Therefore, you want to do a little research to discover marketing…

There has been a lot of discussion and debates on what motivates entrepreneurs. How do you know if you or someone else is an entrepreneur? Deeply embedded in the practice of entrepreneurship is passion.  Many startup executives have noted that having passion is one of the key drivers for entrepreneurial success.  Passion drives some entrepreneurs to assume high levels of risk taking that many may see as being unconventional and even crazy. After teaching entrepreneurship and mentoring…

Are you one of the forward-thinking employers or managers who loves to give workers incentives rather than be forced to hand out punishment? OSHA may have some harsh words for you: Stop it! As most of us in business already know, there are plenty of ways to tick off employees, and unfortunately many of those seem to come fairly naturally. It can be the proactive, positive reinforcement strategies that are more difficult to master, yet we know that motivation is a very powerful management…

I have huge admiration for anyone who has an idea for a business and takes the steps to bring it to market. I often get asked, ‘What do you think of my business idea?’ My response is usually the same and driven by a mentoring mindset. I love hearing business ideas and feel privileged that people trust me with concepts when there are often in embryonic and fragile states. This article will outline my response to ‘So, what do you think of my business idea?’.  But first I want to…

Virginia Slims cigarettes got it right 40 years ago when it targeted women with its memorable slogan, “You’ve come a long way, baby.” The same is true today for women entrepreneurs. We’re going full throttle in starting businesses at a never before-seen speed: from 1997 to 2011, women-owned businesses increased 50%, which was 1.5x the national average. Now, I don’t want to get into a battle of the sexes discussion here, but I have to admit: there are certain characteristics of females…

In companies small or large, a manager has 7 very different roles from the perspective of his or her team. This is not to say that a manager has to do the job of seven people. But what is required of each manager is broadly knowing what the different roles are and the ability to make sure that these areas are more or less covered, most of the time. # 1. Ideologist Effective managers are visionaries who create clear pictures of direction, explain the most effective route, and express individual…

I did something last week I feel guilty about — I attended a Backstreet Boys concert over the weekend with my girlfriend, some family members, and a group of friends. It was outside, the weather was great, and the music was catchy enough (and familiar enough) to enjoy. So, it’s a little bit of a shocker that amidst all the screams of “I love you Nick!” and “Marry me Brian!”, I was thinking about my own business, and particularly about how great businesses are…

In my line of work, as a small business marketing and branding consultant and trainer, I hear countless good ideas. Almost everyday, someone wants to share with me why their new concept is the best thing since sliced bread. Sadly, most of these ideas never turn into a business while the larger fractions of those that do get off the ground don’t last. Sure, some of the ideas I hear never deserved a chance but many of them are exciting and, if pulled off properly, could be very successful…

The technology revolution that has arisen within the last decade has also caused some serious changes to the way the business world operates. Along with these changes come new threats. Businesses small and large are at a higher risk than ever of falling victim to predators. Viruses, leaks, theft and deceit are very real threats they are facing every day. Here are some of the most common ways businesses are at risk. # 1. Disgruntled Employees With the changing face of technology and a culture…

You wouldn’t write an article without saving it along the way. You’d never get on a ship that lacked a lifeboat (Titanic, much?). You wouldn’t dream of skydiving without an emergency parachute. Then why would you ever start a business without a back-up plan? Launching a small business is risky business. And while it’s tough to imagine your venture ever going south, it’s well worth it to account for rough times. If you’re lucky, your business will thrive and grow without a hitch.…