Tweak Your Biz » Management

Wouldn’t it be great if you could snap your fingers, and have the best and brightest people working for you?  What could your business achieve if only you had talented, focused, thriving people committed to making your business and their careers a huge success? Here’s the deal. There is no magic potion. No simple solutions to the complex challenges posed by demographics and changing expectations. Bummer right?! In fact, looking at the whole big hairy problem of attracting and retaining…

Social Business is developing at a pace, due to the ongoing increase in digital technology. Business finds the “Tsunami” of digital information difficult to digest. Social Business allows a business to evaluate this digital technology and strategically plan to integrate a Social Business Strategy to deliver the company’s objectives. Social Business has developed in tandem with the new online technologies. A business can leverage either Social Branding, which leads to increased…

Every day at our job placement firm we interview people who need work.  Depending on their experience, age, industry, or occupation we try to work with each person to understand how we can assist them in getting a job.  And sometimes it’s not too easy helping with their job search skills. Let me explain.  Many of the people we interview have not had the need to look for work on a regular basis, so many are, you might say, a bit rusty, and sometimes embarrassed that they need to look for…

This post originally appeared on Janine Gilmour’s blog, Janine is a regular contributor to Tweak Your Biz.  Are you and your partner gunning to be the Next Big Thing? Do you have tons of energy, and big plans for how you’ll conquer a huge market?  Hopefully you also have innovative services, solid market research and a plan on how you’ll build a cadre of happy clients? Many notable business successes of our time were born in collaboration. Household names like Apple, e-Bay and…

Writing for customers is the best way to get new customers, via your content marketing. While many business bloggers write for their market, they don’t always write for their customers. The difference, while subtle, can be enormous in terms of your content ROI. Find out how you can use customers’ questions to create content marketing gold. How do business bloggers usually decide what to write about? Many content creators use educated guesswork to come up with their ideas: What…

I will admit that I have a visceral negative reaction to consultants.  That is probably because I spent 26 years at Procter & Gamble and almost 10 years at Microsoft and both of those companies viewed consultants as a waste of money and time.  Here was their rationale: # 1. A lost opportunity Having one of your high development prospects tackle a project to analyze a situation, develop alternatives and recommend a direction is a superb, stretching assignment.  You get to leverage the…

Taking on a leadership role is not an easy task; being successful at it?  Even more difficult. Finding the time to tune-in may seem impossible considering your busy schedule.  However, with simple tweaks to your normal routine you can attend to your every counterpoint. Whether you are running your own business or have assumed a managerial role of someone else’s, there are multiple groups that need your attention. # 1. Your niche Staying up-to-date on trends within your business’ niche is…

“Employee wellness” seems to be a hot issue these days as healthcare is on the national agenda and companies are looking to be more attractive to potential employees. Hip companies are providing employees with unique benefits ranging from gym memberships to free beer. While drinking lots of beer certainly won’t benefit your health, it begs the question:  What is employee wellness and what kind of strategy should you employ? There are many different definitions of employee wellness. While…

This post originally appeared on Elli St.George Godfrey’s blog, Elli is a regular contributor to Tweak Your Biz.  A coaching session with a client and a post on Forbes.com about span of control set a theme for me last week. How much do small business owners have real control and how to manage the limitations? The traditional definition of span of control is “the number of people who report to one manager in a hierarchy. The more people under the control of one manager – the…

You’re up and running, clients love you, and revenue is growing. These are heady times and I encourage you to savor every victory. While many start-ups are struggling to gain momentum, yours is going gangbusters and growth looks certain. All you’ve got to do is keep doing what you’re doing and profits will start rolling in. Right? Wrong! I conducted research on over 300 failed small businesses and the results were shocking. Even when the vital signs look great, three common…