While businesses have now embraced the need to nurture and grow their online communities, doing so remains a challenge for many. The Internet may have changed the geographical limitations of community; however, for me, the older values of community remain intact and are as potent online as they were previously were offline.
Archive for the ‘Social Media’ Category
Fear Of Embarrassment Or Mistakes, Are Not Business Reasons To Postpone An Online Marketing Strategy
It is quite amazing in 2012 that any company would ignore the online market. Billions of people are online interacting every day. It is well established that business is widely carried out online, harnessing the social platforms. Billions of Dollars, Euros, Yen changing hands daily online.
What if your small business could monitor the needs of your local community in real-time for services and products you [...]
Recently, it seems that we are reading about a new social media crisis happening to some well known brand at least every other week. We, here in Ireland have also suffered our fair share with even our recent presidential election ultimately decided by what we lovingly refer to as the Twitter machine.
The old expression, ‘the customer is always right!’ is BS and if you truly believe in your offering, then you have to make a simple decision – stand strong in certain situations and turn that individual away, or perhaps make too many ‘exceptions’ and sacrifice what you and the company stands for.
Frank began his career 25 years ago in the media world. He has worked for Newspapers, Radio, Magazines and when the Internet took off, he moved into the online space. In recent years, Frank has become a founder and investor in some of the most exciting start-ups
Assuming you love to tweet, have you ever stopped for a minute to ask whether or not you own your Twitter account, especially in cases where it is used for both personal and professional promotion?
This is the time of the year where most people have moments of nostalgia; we look back on the past with Rose Tinted glasses and reminisce about the good old days, phrases such as ‘no school like the old school’ and ‘they were the good old days’ float around.
That is the question…. However it’s a question that seems a little clouded regarding the Office Christmas Party, in the following article I hope will give a few guidelines to those who will attend their office party the stress free way. But also for companies/businesses on how they expect their staff to behave at such events.
With the holiday shopping season under way and about to get in full swing very soon, small business retailers better have had their marketing plans written, gift wrapped and delivered long before now.


