Tweak Your Biz » Management » Managing The Small Business Owner: Control, Influence And Limitations

Managing The Small Business Owner: Control, Influence And Limitations



This post originally appeared on Elli St.George Godfrey’s blog, Elli is a regular contributor to Tweak Your Biz. 

A coaching session with a client and a post on Forbes.com about span of control set a theme for me last week. How much do small business owners have real control and how to manage the limitations?

The traditional definition of span of control is “the number of people who report to one manager in a hierarchy. The more people under the control of one manager – the wider the span of control. Less means a narrower span of control.”

Managing The Small Business Owner

Important distinction for small business owners

In my work with small business owners who are growing their business, the question of hiring and managing employees comes up over and over. There is some anxiety about increasing one’s span of control too fast but more questions arise around trusting employees to move the business forward. It’s great to see one’s hard work come to fruition when you add new hires or create an executive team out of current employees.

CEO mindset, control and influence

You put the right people in place and they begin to fulfill their roles. But there can be some hiccups as you make this transition. One of the hurdles many of my clients face is when they appoint someone else as a project manager. Adapting to your new role is part of the process of using the CEO Mindset.

Unsettling role change

Like my client noticed, the role change is unsettling when the business is under pressure. Sure, you’ve put good people in place and, normally, there are few, if any,  questions. But what about when there are financial issues? That’s when trust can be tested. If you’re used to calling the shots and/or have a history of getting the business out of trouble, the new role of influencer can be very educational.

What might you learn?

  • Learn to trust yourself. You chose the people who are actively doing business development, seeking investors or keeping a product launch on track. You also chose to build the business and stretch your self and abilities as a leader and manager.  Without faith in one’s judgement, you could very well find yourself micromanaging or simply bypassing your staff and doing their jobs for them.
  • Remember your responsibilities. One part of being CEO of your small business is find the talent that best fits your culture and needs. But you are also responsible for providing accountability and for making sure revenues are healthy
  • Use your influence. Colin Gautrey, an expert on influence, writes that influence comes from power. You have the power due to your position, your ability to persuade and tactical decision-making to choose which persuasive methods to use. You  may have some insights, expertise or recommendations but you have to be willing to act as guide and not the director.
  • Use a sounding board. Speak with a mentor or a coach and acknowledge your anxiety and discomfort with your changed role. Managing your stress will allow you to influence more effectively.

You are still an important person in this situation

As one client discovered, after being on vacation, he did put the right people in place and they could resolve a problem without him. He described feeling pleased and somewhat disconcerted that his team could competently cope without him. However, he discovered he could trust his judgement and concentrate on the next stage of growth. He also  learned that effectively communicating his expectations led to his team making good decisions. In effect, his influence was internalized by his team.

For another client, he is in the throes of the learning process of being an influencer and not having complete control over the business decisions. For him, the CEO mindset is not second nature and the limitations on his role require that he use different skills.

Using the CEO mindset is knowing when to let go of control, using one’s influence and understanding that there will be limitations as you change your role in your small business. Do you have any examples of how using the CEO mindset helped you understand your role as leader and influencer?

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Images:  ”people management drawing on a whiteboard Shutterstock.com



The Author:

Elli St.George Godfrey guides small business owners as they expand in their own community or internationally using her 3 Keys Coaching process helps clients not only navigate growth stages. With each stage of the 3 Keys coaching process, we tackle strategic planning, goal setting, managing change, organizational development and managing the stress and feelings of overwhelm that often plague small to mid-size business owners and executives. This results in clients feeling confident in identifying and developing strategies to be more effective leaders, plan more creatively, increase revenues and overcome the fears and obstacles that interfere with building thriving small to mid-sized businesses. I am also Chief Community Manager of Kaizen Biz and Host of Twitter chat, #KaizenBiz (a chat that uses the concept of "kaizen" for continual improvement in how we think and act in business). Please visit www.abilitysuccessgrowth.com/about/ to learn more and I look forward to meeting you in a complimentary coaching session. http://www.abilitysuccessgrowth.com

Add Your Comment

  • http://twitter.com/#!/antonmccarthy Anton McCarthy

    Hi Christina,

    Nice article! Enjoyed the read. For me, I think #1 is very unlikely and #5 is very likely. On the former, I believe that self-regulation will always win out in the end, to maintain that necessary balance. As for the latter, we are only just seeing the early stages of ‘point and know/buy’, and it’s a very exciting and interesting trend – it’s going to be pretty cool seeing all of the new innovations that are going to pop up along the way…!

    #5 is also my favourite :)  

  • http://www.cgonlinemarketing.com/ Christina Giliberti

     Hello Anton,

    I’m hopeful too that the balance will be restored should we stray from the ‘golden path’.
    #5 is one hellova future and what’s great is that the options already out there are customer-driven,  location-based and highly relevant to that market. It sure is exciting being a trend scout!

    The ‘point and buy’ technology was showcased at a recent Google event. It really places an emphsis on mobile use, with card information being stored. They’ll need to ‘up’ the security big time though.

    Tks for your comment!

  • http://www.bloggertone.com Niall Devitt

    Hi Christina, I’m with Anto and you on this one, #5 is the way to go but I also think #3 has already got some legs, I see specialist sites has having a big future but I also think integration will be key in that they will all fit together, kinda like pieces of a digital super site.

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    Hello Niall, Yes #5 is making waves already (reminds of the film Minority Report with Tom Cruise). I would say the bigger brands are leading this change and in time small businesses will adapt and adopt these ideas and techniques.

    A digital super site – What a phase…imagine! I challenge any business to aim for this.

  • http://twitter.com/marketingdebbie TheMarketingShop.ie

    Hi Christina,

    Great post, another fan of #5 but think we’re a couple of years yet from brands and consumers really starting to use existing technology to its full potential.  I think #3 offers potential if you’re a marketer with a very finely tuned target demographic but I think it also holds a lot of challenges if your marketplace is to become increasingly fragmented. 

  • http://www.cgonlinemarketing.com/ Christina Giliberti

     Hi Debbie,
    There’s always stages of adoption and the early adoptors will lead the way for #5.
    Yes, #3 has evolved and has huge potential. There’s a great deal of choice out there and selection  + strategy will be key success on these sites.

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Like all new tech, it gets invented or evolves from something else, then early tech adapters show the rest of us how it’s done, then the early user adapters take it in board, and finally the general user population gets on board.

    There is always a delay for a new technology to become widespread, and with this falls the cost of production and the cost to the user.

    I know someone who researched the mobile scanning of shopping, and decided not to pursue it as a business as the market was already saturated (obviously not in Ireland) so that technology already exits, is being used, but not accessible to the general population as yet.

    And such is tech evolution. I think all your predictions are viable Tina, and like 95% of users, I will just adapt each one as it becomes “not cool” or “bad business sense” NOT to adapt :)

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    Hi Elaine,

    You’re spot on – there are stages and it’s only really the widespread adoption stage that brings it to the mainstream. Glad to hear that the mobile scanning is taking root, as you can see from the Tescos video, the eastern market is using it well.

    Everyone has a choice to ‘evolve’ or ‘stand still’, although those that stand still will find that their techniques quicky become dated and unused. In some ways it’s a shame that technology is this fast-paced, but it does push us to constantly think about new ideas and ways of reaching our audience.

  • http://www.biz2credit.com/ william james

    Choosing the right person for the right job is very important for any business. Because if business owners hire someone who does not desire that profile. That goes wrong for your company

  • Janine Gilmour

    Hi Elli. Great article about the evolution from an owner/operator mindset with the scope to be present in all facets of the biz, to a more mature biz model requiring effective delegation, processes and risk control.

  • ElliStGeorgeGodfrey

    Very true, William. One of the ways a business owner can become clear about what the “right” person might look like is to write out descriptions of the culture of the small business and a job description. This process helps frame the conversation with the candidate.

  • ElliStGeorgeGodfrey

    Janine, thanks for reading and commenting!

  • http://www.callbox.com.sg/ Jayden Chu

    Good Insight. Employee are definitely the lifeblood of the business, dedicated staff are placed for the success. Good managers knows how to put him self on the employee’s shoes for the betterment of the trend. However, it must be great oriented of employee to be hired for the firmness of the relationship in the business organization.

  • ElliStGeorgeGodfrey

    Jayden, thanks for your comment. It certainly is a balance for the leader to guide his/her employee effectively.