Tweak Your Biz » Management » Are These Three Critical Threats Weeks Away From Sinking Your Business?

Are These Three Critical Threats Weeks Away From Sinking Your Business?



You’re up and running, clients love you, and revenue is growing. These are heady times and I encourage you to savor every victory. While many start-ups are struggling to gain momentum, yours is going gangbusters and growth looks certain.

All you’ve got to do is keep doing what you’re doing and profits will start rolling in. Right? Wrong!

I conducted research on over 300 failed small businesses and the results were shocking. Even when the vital signs look great, three common problems can kill your business just as you’re thinking about scaling it up.

managing business growth

# 1. Is Cash Flow Your Ticking Time Bomb?

About 60% of the businesses I reviewed were profitable when they failed, but they were upside down in terms of cash flow. What does that mean for you? Simply put, profits don’t pay the bills … until you collect your receivables.

You’ll incur the costs of expansion months before you reap the rewards. If your cash flow doesn’t let you cover essential payments to employees, suppliers and the tax man, it’s Game Over!

Before you take on huge new sales, invest in capital items, or hire new employees, you need a solid cash flow projection. With this information in hand, you can make an informed decision about planned growth and managing the risks you face.

Take a look at the following great resource from BDC to spark ideas on how to improve and manage cash flow.

# 2. Is Your Business Model Crushing Productivity?

Most people are all fired up about what their businesses do. And not so hot on planning process improvements, managing cash flow or even learning to be good leaders. Successful entrepreneurs don’t just stumble into profitable growth – or at least not often.

Your business model supports HOW you want things to run. It makes the difference between focusing your talent where you find satisfaction and reward, or racing around putting out fires.

Business models align with the way you deliver value to your customers. For example, if your goal is to be the lowest cost provider of men’s bikini briefs (just to pick a vivid idea), your business model might entail sourcing inventory directly from the manufacturer and selling through low-cost, high-volume marketing channels. Everything you do should improve efficiency, and reduce costs.

# 3. Is Your Leadership Style Limiting Your Leverage?

Let’s say you’re a strong extrovert, with a passion for new things and connecting with people — a classic profile for entrepreneurs, and an important aspect of your drive to get things rolling.

However, you’re probably easily frustrated with the detail guys who sweat the risks associated with change.  If you’re missing out on the value of diverse styles, failure to establish common ground is a common culprit.

Before you get bent out of shape about your differences, make sure you establish a clear and common purpose – the big WHY as I call it. When you all have the same goal in mind, many of the friction points get easier, or vanish entirely.

Will Your Business Outperform the Odds?

The best piece of advice I’ve ever received is to work on your business just as hard as you work in your business.  Saying you don’t know how, or you don’t have time, just doesn’t cut it.

I admire the necessary drive and guts to start a business.  But, if you want to be successful over the long haul, you need to get curious about what you don’t know. Find someone you really admire and discover how they became successful. And then shamelessly copy them. Surround yourself with talent, so you have the capacity to become brilliant doing something you love, and reaping the rewards that accompany it.

Did you find this article useful? Please leave a comment telling us the business challenges you’ve faced – and conquered!

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Images:  ”Illustration of the sinking dollar being saved Shutterstock.com



The Author:

Janine Gilmour of Touchstone Advisory Services coaches business leaders who want to optimize results by amping up leadership effectiveness and business acumen. Janine helps her clients cut through confusion, build clear and actionable goals, and focus on actions that yield results. http://www.touchstoneadvisoryservices.com

Add Your Comment

  • David Savage

    well done, Janine. This is brief, thought provoking and leads me to a greater discussion with you. Thank you.

  • Janine Gilmour

    Hi David, thanks for your kind words … and I’m looking forward to seeing you next month!

  • http://digitalinkmultimedia.com/ Dave Haggblad

    Nice article Janine. I’ve always thought that if you’re not working ON your business…well, you don’t have a business, you have a job. It’s tough to take the time for planning growth, implementing processes and such……but critical to getting where you want to go.

    Thanks for a nice reminder.

  • http://www.ahaingroup.com/ Sian Phillips

    Welcome to Tweak Your Biz Janine and with a brilliant first post for us. You have made some very valid points that all business owners should think about. Looking forward to your next article

  • Janine Gilmour

    Thanks Dave – nice way to look at things!

  • Janine Gilmour

    Hello Sian, thanks for the feedback. I’m delighted to be part of the Tweak Your Biz community and look forward to making regular contributions to your Blog!

  • http://tweakyourbiz.com/ Niall Devitt

    Great post, Janine and I really like what you have to say about “Is Your Business Model Crushing Productivity?”. I see this a lot, and in many many cases the answer is, it definitely is! One area for me where traditional businesses are suffering, is in their slowness, or in some cases, refusal to leverage the internet.

  • Janine Gilmour

    Hi Niall – just realized my reply didn’t post so sorry for the slow response. I agree that many businesses are slow to adopt new technology – for a variety of reasons. The community you’ve built with Tweak Your Biz and great example of win-win in the virtual world. Subscribers and regular readers have access to expert advice on a variety or topics – and contributors gain much needed exposure got their work!

  • http://www.biz2credit.com/ william james

    Impressive post Janine!! For me “Is Cash Flow Your Ticking Time Bomb?” is very critical point.

  • Janine Gilmour

    Thanks William. It’s tough to convince some biz folks they need to manage cash just as much as revenue and profit. After the time I spent reviewing the history of failed businesses, it was clearly harsh lesson for many owners.

  • Janine Gilmour

    BTW. Cool platform you have.

  • Janine Gilmour

    Hi William – so true … and yet sometimes still a difficult lesson to learn.

  • http://www.biz2credit.com/ william james

    Yes i agree!!

  • ElliStGeorgeGodfrey

    Great post, Janine! Your second point is a good one for growing businesses to review. I often remind clients that businesses evolve. The model that worked in the past may not be suitable for the present or even to facilitate where the business is going in the future. Actively reviewing the plan can highlight when it’s time for the model to change.

  • J.P. Chartier

    Great article, Janine. You’ve picked three decisive elements that we, the small-business owners of the world, live, breathe, and yet somehow sometimes still manage to overlook.

    Your recommendation that I couldn’t possibly tell you to what point I find powerful, important, and humbling is about being curious about what you don’t know. The more I learn, the more I realize that I have a lot left to learn.

    The good news? I think I can now almost fold a fitted bed sheet.

    I look forward to reading more of your posts. Well done!