Tweak Your Biz » Management » Do What Scares You (AKA Managing Change) Part 1

Do What Scares You (AKA Managing Change) Part 1



*This is the first part of a two-part blog post focusing on how managing fear successfully can lead to a better outcome for your SME. The change process can be imposed on our businesses by external circumstances or sought out when we want to take our small to mid-sized company through a growth phase. In this post, we’re looking at the experience of fear in the change management process.

On late night television I caught an interview with Kim Catrell ( “Sex and the City”). One thing she said  stood out for me. When asked about how she chooses her roles, she advised, “Do what scares you.” Do what scares me?! Some of you may feel scaBusiness Owne, SME CEO, fear, change managementred constantly.  Maybe you’re apprehensive about a new offering or attracting a different kind of customer. You’re On the Doorstep Of a New World and it sounds so easy to just act. The thing is, managing the change process is a full-on experience.

Where does the change process begin?

Maybe you’re doing the same thing day in and day out but it lacks freshness. It’s  one big feeling of “meh.” Now, this doesn’t mean that there is something wrong or broken in your business. Perhaps your product or service has gotten stale or that you have been playing it safe. Given all the pressures experienced by small to mid-sized companies, is it any wonder that things may have slid under the radar? You don’t want to lose your position in the market. You have something good to offer already. On the other hand, it may be time to spice things up with that new product you’ve been working on.

But it’s scary!

Like all emotions, fear is on a spectrum from concern to terror. When the more intense end of the spectrum is activated, we start thinking in a more limited way. Our irrational side starts to play the “what if” game. As in, what if this brings financial ruin? Or, what if this means I’m really a fraud? When this script is activated, there is a tendency to behave as if all of your fears are true. Some are based on good information and others are just not reality-based.

The expression of fear can take many forms so, as the leader of your SME, it is important to keep your eyes and ears open.

The most common outward expressions of fear are:

1. Denial-It is common for people to believe that the change has nothing to do with them. This might manifest itself as “that has nothing to do with me or my work here.”

2. Anger-This can be seen if there is more quarreling or unspoken hostility. It might even be seen if there is excessive complaining or criticisms.

3. Disengagement/Fatalism-This might be seen in the attitude of “well, you’re the owner, you do whatever and we’ll just cope with it.”

4. Disorientation-This is the feeling that you just don’t know what to do anymore. Productivity can decrease because there is uncertainty of where to put one’s attention and energy.

Before you think that fear is just experienced by your staff, any and all of these can be seen in the business owner/CEO. Anyone can have their past history and negative thinking habits triggered.

What do you fear the most about the change process?

Sure, you can conduct a SWOT analysis. But that is just the tip of the iceberg. Under the water, is the human stuff. Everyone in the organisation has emotions, thoughts and past history.  Often all these internal experiences get boiled down to the question, “Will this work?” Encapsulated in this question is the list of things you and your staff fear the most.

Talking about fear isn’t easy.

There is this belief that we will appear weak if we verbalise our fears. For pragmatic purposes,  it may be better for the SME owner/CEO to journal his/her fears. This way you can use your experience discreetly and still stay present with your staff. For everyone, getting the fears out of our heads reduces how they limit our thinking.

What are the challenges faced by the SME owner/CEO?

What fears do you hear others expressing?



The Author:

Elli St.George Godfrey guides small business owners as they expand in their own community or internationally using her 3 Keys Coaching process helps clients not only navigate growth stages. With each stage of the 3 Keys coaching process, we tackle strategic planning, goal setting, managing change, organizational development and managing the stress and feelings of overwhelm that often plague small to mid-size business owners and executives. This results in clients feeling confident in identifying and developing strategies to be more effective leaders, plan more creatively, increase revenues and overcome the fears and obstacles that interfere with building thriving small to mid-sized businesses. I am also Chief Community Manager of Kaizen Biz and Host of Twitter chat, #KaizenBiz (a chat that uses the concept of "kaizen" for continual improvement in how we think and act in business). Please visit www.abilitysuccessgrowth.com/about/ to learn more and I look forward to meeting you in a complimentary coaching session. http://www.abilitysuccessgrowth.com

Add Your Comment

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Elli, I’m inclined to think that you should talk about fear with your staff. I’ve started working with a new SME client recently who will have to focus on survival for a little while. He had previously not informed his staff as to how serious things had become, so one of my first requests was that we get everyone round a table and talk openly about what was facing the business and its people, my logic: we’re going to need everyone at 100% to turn this situation round and I think everyone is entitled to the truth even if its scary. 

  • Anonymous

    Thanks, Niall for sharing this situation. I did oversimplify when I suggested that an SME leader use discretion about sharing fear. To clarify, it’s more about getting a handle on your own fear before you share it with your staff. Then, as leader, you are in a better frame of mind to listen to what resistance you may encounter, ask the better questions and answer your employees’ questions.

    I have a client who had to share scary truth with his staff not too long ago. He went through the process of labeling what was going on internally for him and the conversation with his staff went better than he expected. Telling the truth, even scary, is key to building a productive and collegial work environment.

  • http://www.encouragingexcellence.ie/ Mairéad Kelly

    F.E.A.R. = False Emotion Appearing Real.  The funny thing about fear and what scares us is that when we face it it tends to be a complete let down, we’ve blown it up out of all proportion to reality.  Denial and refusing to face it however cause it to become very very real in many cases, specially in business.  Very thoughtful post Elli.

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    I like this post Eli. Fear can rule us personally and professionally. I listened to a talk recently and the speaker said that for businesses to thrive, they have to take risks. Risks are ‘risky’ and we fear the ‘what ifs’ of those risks. I’ve taken a number of risks this year and I’m starting to see the return on them. You do have some control because your research, time, commitment and fight can be the difference between a risk that fails and one that suceeds.

  • Anonymous

    Mairead,

    I’m just as guilty as anyone about building something up and discovering it is SO anti-climatic. And yet, if we engage in denial as in “it’ll blow over” or some variation on that removes the opportunity to influence the outcome.

    Your reminder of F.E.A.R. is so important! Thank you!

  • Anonymous

    Thanks, Christina, for your comment. There is a tendency to assume that we don’t know what will happen if we take a risk. The thing is, we don’t know BUT we can prepare as you noted with research, time, commitment and fight. This enables us to adapt to a situation and adopt better strategies along the way. A business doesn’t survive, never mind thrive, without risk-taking.

  • http://www.sianphillips.ie/ Sian Phillips

    Thank you David. Paraic is not only interesting but a great guy too

  • http://www.tweakyourbiz.com Niall Devitt

    Great interview Sian, Iv’e met Padraic and he talks a lot of sense plus he’s a really nice guy. 

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Another ACE interview Sian. It’s nice to see Paraic sans cat. I loved the point he made about selling your company is different to selling your product – an important lesson for all budding biz owners.

    Thank again :)

  • http://www.sianphillips.ie/ Sian Phillips

    Thanks Niall – and you’re spot on about Paraic – lots of sense and nice too :)

  • http://www.sianphillips.ie/ Sian Phillips

    Thanks Elaine – glad you liked it.

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  • http://twitter.com/paraic Paraic Hegarty

    Stop it! But I am trying to prove that nice guys don’t finish last. A previous boss told me I was nice and, coming from him, it wasn’t meant as a compliment.

  • http://twitter.com/paraic Paraic Hegarty

    Goodness. I’m scarlet here!

  • http://twitter.com/paraic Paraic Hegarty

    Goodness. I’m scarlet here!

  • http://twitter.com/paraic Paraic Hegarty

    Goodness. I’m scarlet here!

  • http://twitter.com/paraic Paraic Hegarty

    I’d just like to thank Sian for taking my incoherent ramblings and turning them into something readable – and for buying me lunch in the process!

  • http://twitter.com/paraic Paraic Hegarty

    I’d just like to thank Sian for taking my incoherent ramblings and turning them into something readable – and for buying me lunch in the process!

  • http://twitter.com/paraic Paraic Hegarty

    I’d just like to thank Sian for taking my incoherent ramblings and turning them into something readable – and for buying me lunch in the process!

  • http://www.sianphillips.ie/ Sian Phillips

    Thanks Paraic – and you’re welcome for the lunch, any time :)

  • Tirrell Payton

    Thanks Bengii!

  • http://twitter.com/bengii bengii

    Welcome! Question: your advice to your earlier self was related to stamina – the need to plan for a marathon not a sprint. Do you have advice for folks who have given it (close to) everything and are wondering if they have really made a mistake, to cut their losses?

  • http://about.me/Lindeskog lyceum1776

    Is Kaliki available in Europe?

  • http://tweakyourbiz.com/ Niall Devitt

    I use Dropbox and find it super so thanks for introducing me to SugarSync, I’ll definitely be checking out. Also a big fan of mind mapping, it’s a great way to organize your thoughts.

  • http://twitter.com/bengii bengii

    I was/am happy with Dropbox, but that 2Gb limit is getting VERY close…….thanks for the heads-up!

  • http://rumblinglankan.com Nishadha Silva

    Hello Ben, Guess you’re not an Apple fan :-) . I guess the OS and the apps you use change according to your work requirements, but a must have thing is a smart phone with a decent size screen.

  • http://billionsuccess.com/ Herby

    Hi Karol,
    I use Dropbox all the time its one of my favorite app. but just as you mention it only gives 2GB Free storage. Thanks for the info I never heard of Sugar Sync so I will check it out thanks.

  • http://twitter.com/roygrubb Roy Grubb

    You mentioned Freemind … I wonder if you’ve tried Freeplane? It is a fork of FreeMind by one of its original developers. IMO it is more usable, has more functionality, and a faster development cycle.

    But Xmind is better still and is also free. They have a Pro version, but the free version is already very capable. I have MindManager, iMindMap and have tried many others but Xmind is my go to s/w for 2D mind maps most of the time.