Tweak Your Biz » Management » Cultivating An Abundance Mentality In Business

Cultivating An Abundance Mentality In Business



If you want to be successful in business, start cultivating an “abundance mentality”.

What is an abundance mentality?

Dr. Stephen Covey coined the phrase in his best-seller The Seven Principles of Highly Effective People. According to Covey, an abundance mentality is “a paradigm that there is plenty out there and enough to spare for everybody.” (1)

When you operate from an abundance mentality, you collaborate with others, foster relationships, share opportunities, and pay it forward.

Now contrast this with the “scarcity mentality”. It focuses on holding on tightly to what you already have.  It is an extremely competitive mindset which sees everything in terms of the “you win, I lose” model. There are limited resources and success to go round, so you need to be the one to get in there first.

Six Ways to Cultivate an Abundance Mentality

1. Be Proactive

Don’t wait for others to go first. Be the one to initiate a good deed with no expectation of return. Instead, demonstrate your faith that the good you do will benefit others and will come back to you.

2. Collaborate

In Cognitive Surplus, Creativity and Generosity in a Connected Age, Internet guru Clay Shirky anticipates the positive changes we will see in our lives as new digital technology puts our collective talents and abundance mentality to good use. (2) Coming from an abundance mentality, you look for ways in which you can share ideas and collaborate with others to promote your combined messages to as many people as possible. You look for ways in which personal or professional synergies can be utilised for mutual benefit.

3. Build Relationships

Successful people are good at building relationships. Relationship building starts with an attitude of abundance. You enjoy meeting like minded people and are happy to see them succeed. You pass on business opportunities that you cannot take up. You are able to celebrate the success of others rather than be threatened by it. You know this doesn’t take away from you, because you know there is enough success to go round.

4. Create Networks

By creating informal networks with the aim of sharing tips and advice, you create an abundance mentality. You encourage and bolster the activities of the group’s individuals. The action of a group working together with an abundance mindset will do far more than any individual action. Bloggertone is a great example of this in action.

5. Be Open and Trusting

Openness is a vital component of the abundance mentality. Engaging with others in an open and transparent manner is a key element of successful social networking. This has been one of the great benefits of social networking, which has given rise to a new age of openness and collaboration across cultural and geographical boundaries.

6. Share the Love

In Here Comes Everybody, Clay Shirky uses the phrase “the Internet runs on love”.(3) So share the love. Use those tweet, like and share buttons on posts generously. Comment regularly on blogs and share posts of value on your own networks.

Do you agree that an abundance mentality benefits everyone? Please take a moment to leave a comment and share your thoughts if you do.

Refs:

1. Covey, Stephen. The Seven Principles of Highly Effective People. Free Press; Revised, 2004.

2. Shirky, Clay. Cognitive Surplus, Creativity and Generosity in a Connected Age. Penguin Press, 2010.

3. Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. Penguin (Non-Classics); Reprint. 2009.



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The Author:

Marie Ennis-O’Connor is a freelance public relations consultant with over 10 years experience in a variety of PR roles. Drawing on her PR expertise, Marie now specialises in advising non-profits on a social media strategy which leverages its potential to build networks, to attract more donors, volunteers, advocates and brand ambassadors. Since 2006, Marie has been secretary of Europa Donna Ireland, the Irish Breast Cancer Campaign, an advocacy group working to improve the treatment and care of women in Ireland with a diagnosis of breast cancer. She is also a grassroots leader with LiveStrong, a movement, which unites, inspires and empowers people affected by cancer on a global level. Marie is author of the successful Journeying Beyond Breast Cancer blog, a finalist in this year’s Irish Blog Awards.

Add Your Comment

  • http://twitter.com/fredchannel Fred

    Good post Marie. Welcome to Bloggertone!nI definitely believe in the power of abundance. The subject got very popular with The Secret back in 2006.nA lot of people simply see it from a money perspective but it’s a lot bigger than that. It helps your mind also focus in goals you probably never considered before.n

  • http://www.btbtraining.com/blog Niall Devitt

    Hi Marie, Welcome to Bloggertone & cool first post! I’m a BIG believer in the abundance mentality and I concur with everything that you say. By the way,Facundo wrote a post on online visibility that refers to a lot of the points you make here, I would recommend that readers take a look at it after reading Marie’s post, see here: http://www.channelship.ie/blog/post-3813-want-online-visibility-its-all-about-others.php

  • http://www.seefincoaching.com/blog Elaine Rogers

    Hi Marie, a warm hearty welcome to Bloggertone :)nnI know people who are extremist in abundance or scarcity. Scarcity used to run my world, I still need to remind myself at times that there is abundance everywhere – to trust in the universe. All my work of late is based on abundance and it has reaped benefits, especially in building relationships and sharing the love :)nnI agree that Social Networking provides great opportunity to practice abundance in a safe environment for those who “suffer” from scarcity. Covey is a great man, and I use his insights every day :)

  • http://pulse.yahoo.com/_3LTQPKJ66FPRFMQK5U2EZTSC3E Mary Carroll

    A great post for Christmas – a time for sharing and giving! I will be taking this message with me into the New Year for sure.

  • Anonymous

    Welcome to the Bloggertone community Marie. Great first post. Following on from Elaine’s comment about the opportunity that Social Networking brings, I’d like to add to this by highlighting the opportunities that these tools and practices have given to people who live outside the major urban centres.nnIt’s also worth having a look at this post (http://tweakyourbiz.com/management/2010/08/09/dont-wanna-be-in-your-gang/) earlier in the year from Mairead Kelly, in which she looks at the same topic from another angle.

  • http://twitter.com/jodyms Jody Schoger

    Marie,nThanks for this great post and for the introduction to Bloggertone as well! The “attitude of abundance” you write about is the seismic shift needed to collectively address the problems of an ailing world. Where has the attitude of scarcity left us? Economies are faltering. At least half of the world’s population is without good water. Cancer affects 28 million people worldwide…we all know the bad news by heart. nnI came of age in a hurry-it-up, beat out your competition world, and was never at ease there. The advent of social media has provided us with a where a healthier attitude can and does prevail. I still believe great things ARE possible. I thank you for your encouragement and the candle of light you hold out for others to see,nnJodynJody

  • http://pulse.yahoo.com/_RWHDXPMFXQIY5TEB6G6RNJF4HU Maggie Cairns

    Enjoyed reading this post today – it is actually the first time I have stumbled on your site – and if this is an example of abundance mentality in action – I’ll be back :-)

  • Luc Glasbeek

    Hi Marie, I found your blog via Frank Bradley’s Facebook page, and enjoyed reading your first post. I fully concur with the idea of abundance. I have explored a similar strand looking at the difference between ‘making money’ and ‘creating wealth’ – see: http://carrotsnotsticks.com/2010/12/16/nietzsche-and-modern-business/ Feel free to add your Comments if you want. I look forward to your posts here! Luc http://www.CarrotsNotSticks.com

  • http://www.encouragingexcellence.ie/ Mairu00e9ad Kelly

    Hi Marie, welcome to Bloggertone, great first post. I totally agree with your sentiments on abundance and seriously believe that what we give out comes back ten-fold although not necessarily via the methods we gave it.nnLol, (Elaine we’re so alike it’s scary) like Elaine I too came from a scarcity mentality – one I had imposed on me at an early age and didn’t question until a few years ago and discovered I preferred the abundance one. nnI’m still told by many that I’m far too giving and trusting, however it will and has come back to me when I’ve needed it without having to request it.nnI love helping people, it’s why I do what I do, earning an income from it is a bonus for me.nn@Frank, thanks for mentioning my post.

  • http://www.garrendennylane.ie/blog Lorna

    One of the things I love about bloggers, blogs and indeed our KLCK bloggers network is that bloggers are so giving and so free with their time, advice and friendliness but great to see a blog post about how wonderful this sharing can be.nGreat blog post Marie

  • http://socialease.wordpress.com/ Marie Ennis-O’Connor

    Hi Elaine, thanks for the warm welcome. I too came from a scarity mentality, until I started blogging and engaging in social networking. It was the literally the kindness of strangers that changed my outlook. I received so much support and generosity of spirit from people that I couldn’t but belived in the abundance mentality. Now it is my turn to pay it back :-)

  • http://socialease.wordpress.com/ Marie Ennis-O’Connor

    I absolutely agree Frank about the opportunities social networking bring to those outside urban areas. Having moved from Dublin to Co Clare in the past two years, any sense of isolation and lack of connection I might have felt has been remedied by contacts made through social networking. That is from a social side of course. From a business perspective, it levels the playing field for everyone and that is the simplicity and beauty of social media.

  • Facundo

    Welcome to Bloggertone Marie. Your post freshens-up some good ideas to plant in these “planning days” for all of us. Hopefully we can grow some in the New Year!

  • Facundo

    Welcome to Bloggertone Marie. Your post freshens-up some good ideas to plant in these “planning days” for all of us. Hopefully we can grow some in the New Year!

  • Mhappybrennan

    Excellent article Marie..have retweeted it already!

  • lizl

    Hi another fantastic page and very inventive is http://www.facebook.com/MiniMartiniMedia you have to click like to see the rest of their site – small website company in South africa but using templates to the max. VERY effectivly.

  • Lorna

    Great examples Amanda, Passion for Creative is brilliant n

  • Anonymous

    Wow Gary Vaynerchuk’s page is lovely!

  • http://www.encouragingexcellence.ie/ Mairu00e9ad Kelly

    Nice post Amanda. I too love Passion for Creative’s page, shows what they do without saying anything. n

  • Paula Ronan

    Great article Amanda, thanks

  • Denise

    Niall, what a fantastic image for @hamperlady:disqus ary’s FB page. It’s BRILLIANT. I want one like that!nn n

  • Denise

    oops. I meant to say Gary Vaynerchuk’s FB page. n

  • Denise

    oops. I meant to say Gary Vaynerchuk’s FB page. n

  • Denise

    Thanks for this Amanda. I’ve been thinking about my own facebook strategy with its own welcome/like page. This is given me food for thought. Thanks for the impetus to get going with it. n

  • Anonymous

    Glad you found it helpful Denise, let me know if you set a landing page up, I’d love to see it.

  • Anonymous

    It really is stunning isn’t it :)

  • http://www.seefincoaching.com/blog Elaine Rogers

    Great examples @amanda:disqus – food for thought :)

  • http://www.hal9000.ie Jennie Molphy

    Great Welcome pages there.nnnIf you want to do your own and can create the image but don’t have html skills, then you might find this useful:nnhttp://www.image-maps.com/nnIt allows you place links in the graphic to allow visitors respond to a call to action.n

  • http://www.sharonhearty.com Sharon

    Hi Paula, these are 5 fundamental principles in this part of your series. The challenge for many business owners in Ireland is their own mindset around this and overcoming the fear of eliminating (in their mind) the ‘everyone’ comfort zone. They nod in agreement when this is discussed with them and they want to do it but it is only when they actually test the principle and see results that this will become easier for them to do. I have found, in moving to Ireland, that when business owners take a small step and experience how this can work with a test, this is most powerful. It is when they have tasted the power of defining their target, giving the target a personality and the RESULT – they are ready to do more. But there is a big change needed in thinking on marketing in this area. When we have business owners who have success stories we need to try and get them talking about it more to help move others along the process. Great post.

  • Anonymous

    Thanks Krishna and I think it is a point that can’t be made too often. I’m glad to see that then new promotional guidelines are an easier read, it will hopefully make a big difference.

  • http://twitter.com/dirt_ie Dirt.ie

    Have just updated my own page based on this article . http://www.facebook.com/DirtDotIEn

  • Fitzsimonscatherine

    Hi, I’m Catherine Fitzsimons, MD at Organic Media, Your Social Media Partner, a new outfit that create, populate, maintain and personalise your business online. We have a diverse team with journalism, editorial, business, marketing, advertising, sales, social media and web development experience. Most importantly, we love what we do. visit us on http://www.facebook.com/organicmedia

  • http://twitter.com/lecraic le craic

    Can I ask why the link to my facebook page in my earlier comment was removed?

  • http://www.tweakyourbiz.com Bloggertone.com

    It looked like a mere link building exercise because you were saying that you had updated the page + the link but nothing else (e.g. you didn’t say if you had implemented something specifically like the arrows and were looking for feedback or something like that). You are welcome to leave the link again if you have something to ask to people or expand on what you did, no problem. n

  • http://twitter.com/lecraic le craic

    There were a couple of links to pages in the thread already where people were pointing to pages they liked. I didn’t realise I would need to spell out why I posted the link to the page. Usually when someone posts a link to their own page it would be to seek feedback, at least that’s been my experience to date.

  • http://www.tweakyourbiz.com Bloggertone.com

    We are getting a lot of link building lately and some spam. Others linking out had made comments so didn’t look plainly link-biased. Your other profile didn’t have an avatar either therefore the assumption. Just reverted to the previous version of the comment with the link. Facundon

  • http://twitter.com/lecraic le craic

    Ok thanks. Surprised profile pic didn’t pull from twitter feed and/or gravatar. Will be more cognisant of challenges faced onsite here with spammers etc.

  • http://blog.myprojecttracker.com Barney Austen

    Hi Denise. Good reminders. For me the “you” is the most important. When I’ve written a post, I go back and review it with the question “so what’s in it for me?” to help with the review. If I can’t answer that question, it gets re-written or binned!nnThanks for sharing

  • http://www.seefincoaching.com/blog Elaine Rogers

    A great little list of pointers to keep an eye out for, thanks for sharing with us Denise.nI often use “We” at the beginning of a post, so it does not seem like I am pointing out issues for my readers (particularly in my line of work) I don’t want my readers to feel I am telling them they are experiencing a certain situation or feeling a certain way. Generally when providing tips or pointers, then I use “you”.nnBut in terms of copy, I agree that people are reading your website etc subjectively, always thinking “WIIFM”

  • Kbackus

    u00a0Good tips Denise. I’m happy to see I follow many of your suggested tips already. Hadn’t put a lot of thought into using YOU, but will now think more deliberately about it. And as for my “foibles” – I have them in my head, but jotting them down in my idea journal is good idea. Couple that come to mind for me in my writing include … “tap into” as I often write about how to “tap into” resources, etc.u00a0nThx for post.u00a0nKathy Backusnhttp://kathybackus.wordpress.com/

  • Anonymous

    Hi Elli. Nice post. You’re speaking my language!

  • Anonymous

    Lewis,nnThanks for reading my post! Creativity is indeed an important quality we all need right now!

  • http://www.seefincoaching.com/blog Elaine Rogers

    Curiosity is a natural trait we need to let out of the bag more (and leave the cat inside!)nWe are naturally curious, empathetic and helpful as humans, and it is now more important than ever to allow these natural traits to filter into business, but so that they are displayed intrinsically :)nnI love collaboration, because it involves all the yummy things humans are good at, when we allow ourselves. I believe collaboration and reciprocation has replaced the “I’ll scratch your back if you scratch mine” mindset that was fully conditional.nnI believe we need to be more trusting and understanding as business owners – great post Elli :)

  • http://www.encouragingexcellence.ie/ Mairu00e9ad Kelly

    I love that quote Elli.u00a0 I read this on Friday and it just wasn’t sinking in as I was too distracted to absorb any of it.u00a0 I’ve just re-read it after a very eventful weekend and it’s like you wrote it specially for me, specially the 2nd half of it. nnI agree that uncertainty isn’t a bad thing and my ability to deal with it has certainly improved over the last few years, as well as help others deal with it in a positive way.nnRevisiting and re-evaluating is a continual process whether it’s in the form of continuous learning and upskilling or developing new alliances, all help with the uncertainty of the current situation.u00a0 nnThat said, if we knew for certain what our outcome was going to be, how many of us would realisticly still aim for it?u00a0 Uncertainty is part of what makes life (and businesss) interesting.n

  • http://www.encouragingexcellence.ie/ Mairu00e9ad Kelly

    I love that quote Elli.u00a0 I read this on Friday and it just wasn’t sinking in as I was too distracted to absorb any of it.u00a0 I’ve just re-read it after a very eventful weekend and it’s like you wrote it specially for me, specially the 2nd half of it. nnI agree that uncertainty isn’t a bad thing and my ability to deal with it has certainly improved over the last few years, as well as help others deal with it in a positive way.nnRevisiting and re-evaluating is a continual process whether it’s in the form of continuous learning and upskilling or developing new alliances, all help with the uncertainty of the current situation.u00a0 nnThat said, if we knew for certain what our outcome was going to be, how many of us would realisticly still aim for it?u00a0 Uncertainty is part of what makes life (and businesss) interesting.n

  • Cleopatra Fitzgerald

    Excellent post!nu00a0It teaches others that an “abundancy” of “love, kindness, reciprocity, collectiveness, interactivity” leadsnto productive work and the sharing of new ideas, opinions andu00a0great fellowship.nThere should not be a scarcity of sharing which facilitates the exchange of fruitful communicationnand insights.

  • http://twitter.com/ElishBulGodley Elish Bul-Godley

    Great Post! I sympathise as we work in similar contexts – i.e. not so tech savvy audiences sometimes and they are not easy to reach online- thanks!

  • http://www.connorkeppel.com Connor Keppel

    Thanks Elaine.  That’s it. It really is inevitable – they can run but they can’t hide

  • http://www.connorkeppel.com Connor Keppel

    No worries Elish – if you’re ever looking for some advice on how to push the offline to online just holler!

  • http://www.connorkeppel.com Connor Keppel

    Lorna, in work are launching an ideal smartphone for your hubbie called the Motorola Defy.  It’s Android but also ‘farm-proof’ i.e. pretty much waterproof; dust-proof and shock-proof.  In terms of your idea, well done! That’s great.  We need to do a coffee soon so I can pick your brains in getting a greater understanding of how technology could aid you and your husband on the farm! Would that be OK? 

  • http://www.connorkeppel.com Connor Keppel

    Me included sometimes! :(

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    Hide like an ostrich?? I have just seen this – 49% of Irish population own a smart phone. Some more interesting stats here too –  http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/

  • http://www.connorkeppel.com Connor Keppel

    Thanks for that Elaine :)

  • http://Martin.Lindeskog.name Martin Lindeskog

    You should read the Money Bubble by John Rubino and James Turk.

  • http://www.ahaingroup.com/ John twohig

    Thank you Sian, for the invitation to do this #TYBSpotlight. It was fun and interesting to do. As for you recommending the service, bring it on, Mark will be very happy with the extra business.