Tweak Your Biz » Management » Another Opportunity I Missed On Facebook

Another Opportunity I Missed On Facebook

Facebook is growing at a phenomenal rate and now with over 1.7 million Irish Facebookers it’s become a busy place. There has been a massive increase in the number of business pages. I very often click the Like button spontaneously and never return to that page. I have “Liked” 203 pages and hand on heart I can only recall 25 or so.  My news feed has become a busy place and very often I find myself missing valuable news on Facebook. Oh… how I sometimes wish I could to go back to the days of 11 friends and no “Likes” at least I was able to manage and read my news feed. We also know that our news feed only shows us some of our friends and” Likes” updates.  So who knows what we are missing?

So how can we stay on top of things?

Well, one possible answer is Facebook Lists. Now credit where credits due. I knew you could create lists on Facebook, but it was only after a conversation with Amanada Web of that I realised the real value of Facebook Lists. Thanks Amanda. Now I have lists saved by subject matter, so every day I can check the news feed of all my career related friends and pages for new Career and Job news. Or have a quick look at what is going on with my old college pals. All with no clutter and no distractions.

Here is a quick video on why you should bother with Facebook lists and how to set them up:

YouTube Preview Image

What are your thoughts? Do you have any other tips for staying on top of your Facebook News Feed?

The Author:

Greg is a Social Media trainer and workshop facilitator with the Digital Marketing Institute. He has also delivered lectures and short courses for leading organisations including SureSkills, and The Michael Smurfit Business School. Greg also works with the Ahain Group as a Social Business Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measureable. Specialities include: Social Media Training | Personal Branding |Social Business Consultancy | Social Strategy Workshops | Interview Techniques | Psychometric Profiling | LinkedIn Training | Facebook Training | Twitter Training | Blogging | Online Video and You Tube Training | Emerging Social Media (Pinterest, Foursquare, Instagram, Google+ etc.) More information at: and

Add Your Comment

  • Good post Greg. Yes, it’s true not many people know about lists. The reason? Because Facebook never sold the value as a list where you can actually include Pages as well. They always talked about “Friends lists” which were strategically created so you can create the list of friends that can actually see all your updates without restrictions let’s say and just show those “more public” updates to the rest. With this move they hoped to tackle the privacy issue questions but didn’t work very well.nThe idea is very logical and sounds great on paper, but the truth is that people don’t use them…

  • Hi Greg, Facebook lists are a great idea but I agree with Fred that FB haven’t done enough to let people know about them?

  • Hey Greg,nnLists are a great idea. Like Twitter, you can tune out a bit in all the noise. Categorising is a way of sorting them. But do you think people will tend to stay looking at one list? nnIt always seems to be the way that Google ‘like’ their advocates to spread the word for them. It’s free and effective.

  • Clear and simple – the way I like it, thanks Greg. Heading off now to create my lists 🙂

  • I’ve had lists created since I found out about them months ago and was delighted when I discovered that Pages could be added to it. Really handy to have, I can jump between the relevant ones as I need to.

  • I’ve had lists created since I found out about them months ago and was delighted when I discovered that Pages could be added to it. Really handy to have, I can jump between the relevant ones as I need to.

  • Peter

    yea Greg, mobile! I attended an event in Naas where a well known organisation announced to over 200 people what they were doing and how they were moving forward promoting themsleves. Shiny new website with blog and Facbook and Twitter …..yawn. I stood up and said ” What about your mobile marketing plans? You mean you are not even developing a mobile website?” ” Haven’t even condisered getting a keyword to standard rate text number for advertising purposes?” nThen I asked the audience “How many people have been on Facebook and Twitter in the past two days?” 8 out of about 200 people put up their hands. nThen I asked “How many people here have been on their mobile in the past 3 hours?” n —Everybody put their hands up.nI said “I rest my case” and sat down !

  • Michael

    Hi Peter,nnYou seem to understand alot about the power of the mobile, It is the only item we actually spend 24 hours a day beside, More than our loved ones. Good point, let me know some more of your views.

  • Daniel

    Thanks Greg, very useful tip

  • Anonymous

    Glad you liked the post Daniel.

  • Anonymous

    Thanks for sharing your story Peter. Whilst most people in Ireland have mobile phones, I am not sure that as a nation we have embraced the Smart phone yet. For Eg. With only about 25% of the 1.7 million Irish Facebook users using mobile devices to view Facebook or post updates. That said it is the future and every website needs to look at becoming mobile enabled.

  • Anonymous

    Thanks for your comment Mairu00e9ad. Yes, one of the best things about Facebook lists is being able to include Liked Pages. Really handy.

  • Anonymous

    Thanks Elaine:)

  • Anonymous

    Yes, Christina it is a great way of de-cluttering and turning down the noise. I agree that the vast majority of people will stick to the one list (the default news feed). That said like anything else it is all about getting into a routine and starting a new habit. For me if you had said I would be Tweeting on a regular basis and an active Facebooker 2 years ago…..I would have laughed hysterically.

  • Anonymous

    Very often it is the hidden gems that are the most valuable;)nnAnd even if everyone knew about Facebook lists…you are right very few would use them. However once you get into the habit of organising your feed into lists….well I wouldn’t go back to only relying on the regular newsfeed.

  • Anonymous

    Facebook are full of hidden tricks, applications and functions. They seem to leave the news for their users to push out. Maybe there is a conscious effort to do this, as they may not want to irritate or alienate their users with constant updates etc.?

  • Another great post Greg, you have taught me so much about social media…. thank you

  • A ‘grand’ post. I use Nutshell Mail and HootSuite to help me monitor important conversations on Facebook and other social media outposts…

  • Anonymous

    Thanks Todd. I too am a big fan of Hootesuite.

  • I learned something new from your post, Greg.nnLike you, I’ve known about lists for quite a while. I’ve used them primarily as a filter when I’m checking Facebook on my iPhone. I didn’t know that you could add pages you’ve liked to a list though. I’ve refrained from liking some pages because I didn’t want to clog up my feed.nnThanks for bringing this to our attention. It will change the way I use my Facebook feeds.

  • I agree that blogging is rarely hard facts, but I think part of Christina message that even opinions need to be supported. nnYou mention that you always ask yourself “what is the other side of this that I’m not being told or shown?” In other words, you bring a healthy skepticism which is great. nnYou also identify that not everyone asks themselves these questions when reading blog posts, instead accepting what is being said on blind faith. nnWe both agree that this is not a good thing. nnThe result, we can’t or shouldn’t depend on our readers to do that. nnMairead the reader is the exception rather than the rule, hence some responsibility must then fall to Mairead the blogger. This is especially important where a blogger or blog has influence, and where more readers trust what’s said.I have made mistakes in this regard, and will probably continue to do so, but that’s entirely different from me thinking that I am nor responsible or that I am somehow not likely to do so. I have a duty to be able to support in an evidential way what I say.I would also suggest that great out of the box thinking is ultimately down to a person ability to bring together rational from seemingly distant place, and present it in a way that more people will understand?

  • Very valid points Niall. Lol, okay I’ll concede that Mairu00e9ad-The-Blogger does have a certain amount of responsibility towards her audience. n

  • Great comment and insights Joseph, thank you for adding to this discussion. nnBloggers are people, politicians are people, and people are often motivated by the wrong stuff, I agree!nnThe danger with becoming influential, whether it’s online or otherwise is that if enough people keep telling you that you’re great or you know it all etc… you may very well start to believe your own BS. nnYou stop asking yourself the right questions, because popularity begins to quickly blind your reasoning.nnI think intelligent human beings realise that popularity is only truly useful in the context of positive change. nnPopularity for the sake of popularity tends to end badly, in that the same people that will believe or follow you blindly are then the very same ones that will turn on you for very little reason. They followed for what you represented, rather than who you were and foolishly you fell for it :(nnI agree strongly with your point on bloggers merely initiating conversation, but perhaps that carries greater responsibility? it is a much more powerful thing to ask, someone a great question than to give them the answer?

  • Seems I joined this party wayyy too late! haha.nnThe broader theme of the post is that EVERYONE is blogging, and it feels like an invasion. The second theme is that of what you actually blog. Now reading back and forth between comments, CSR and ethics do come into play and this really depends of what you’re blogging, and the purpose of your blog/s. As a professional blogging about your subject area – you are the pro, the expert; people read your blogs and learn from them. If what you say is incorrect and you knowingly blog as such, then you are ‘evil’ (context as blog post). nnnObviously blogging is about sharing views and not always about facts exactly, but not blogging something correctly can be dangerous to the reader. It can get to the point that you don’t know who to trust online. Because of the nature of content sharing, everyone can ‘publish’ their blogs. n

  • Blogging has a lot to offer the world, but in turn… it also can be a bit of a plague on us all to have opinions so freely shared. nI’m not a fan of mommy bloggers who make their niche being mean. And there are tonnes of them!

  • Thanks Mairead, and I know she has been taking it seriously,, because Niall the reader has been interested and challenged all the way through. Have a great weekend 😉

  • I’m glad you mentioned ‘Duty of Care’. Due Care theory is part of responsible marketing and similar to Contract View (duty to comply, duty of disclosure, duty not to misrepresent, not to coerce, etc.) – It’s based on the idea that consumers and sellers do not meet as equals. In the case of blogger and reader – the blogger knows something that the reader may not. Due Care View suggests that consumers base their decisions on the expertise of the manufacturer. Soooooo, does the reader base their decision to believe in the written content, based on the ‘expertise’ of the blogger? nnnI believe that we do have a moral duty to write what is correct in our own minds. That we have the power to change someone’s mind, view, belief and knowledge base; and that this means we have an obligation to the reader. This duty also suggests that our readers are vulnerable nto our posts.n

  • Yes indeed. An opinion needs to be supported…if challenged, and if learnt. An opinion that is personal is more difficult to support, but we all have reasons for our decisions and thoughts. n

  • Hi Joseph….The comment in response to Niall above would be worth reading in response to your own.nnnYou do make a strong point about not always realising what we’re saying, and that it may be incorrect. My partner has a saying ‘The best lies are based on the truth.’ You can lie well if you think its not a lie. In digital terms – you don’t see the ‘poker face’ , so it’s much easier to lie or write untruths.n

  • Inbalance of power, unless the blogger and commenter are evenly-matched. nn

  • I’m picking my battles today 😉 nnLots of people blog but not everyone is blogging. I know of course what you meant, in that more and more people appear to be blogging so…. nnAt the same time I would argue that many people that should be are still not. nnI don’t like to generalise, it’s rarely helpful! but I think that these people who should but aren’t roughly fall into three categories:nn1) Those who don’t understand it’s value, lack of education n2) Those who lack confidence, fear that they don’t have something valuable to sayn3) Those who fear getting found out, having to deal with blogging’s conversational nature would risk showing I’m not as good/important/smart as you think I am.nnMy point is that many who blog are blogging for the wrong reasons, I agree (see Joseph’s comment below) And many of those that could probably use blogging in the most positive and effective way, are still not! The question for me is, how do we get them to? nn

  • Don’t back down now Mairead, or did Niall coerce you?! loln

  • Totally @lindsaydianne:disqus .Not a fan either. There’s a fine line between having and sharing an opinion, and shoving it in someone’s face.n

  • Hell NO!!! It’s Friday and I’ve bigger fish to fry! Enjoy your weekend folks.n

  • Thing is as consumers we can just as easily bounce right back off the page and on to some other one.n

  • Sure we can, but if we read something – it sticks. n

  • This is a super post Tina, and the comments are just as informative…. 🙂

  • Glad you enjoyed Catherine!

  • Adrian

    Hi Peter,nnCan you tell me more about the item you commented on (keyword to standard rate text number for advertising purposes?”)nHow do I go about doing this?nnMany thanksnAdriann

  • Hi Adriaan & Sian, 

    thanks Sian for doing the interview, and thanks Adriaan for providing such great insight to other businesses on how to tweet for business success! 

    I would like to share with you about the power of FourSquare from personal experience.  I was staying with Sian (minding her furries while she was away) early last summer with my boyfriend, who wanted to take me out to dinner.  As neither of us knew the area well we decided to look for nearby restaurants on twitter- and discovered The Cliff House Hotel, so we set off to find it- again with the help of the map on FourSquare! 

    When we arrived there were no table available in the restaurant as we hadn’t pre-booked but your staff were very friendly and seated us in the bar area- still with great views and we got to partake of the same menu- the food was delicious!  

    If it wasn’t for Foursquare, I’d never have known you were there & wouldn’t have gone that day- and I know every time I go back to visit Sian (next time will be February) I’ll pop by to enjoy the excellent decor, service and food! 

    So please, don’t neglect little ‘ol Foursquare- particularly because of the tourism aspect to it- we did the same when we were in Houston and Phoenix last year- Foursquare is an excellent way of finding restaurants when one is hungry 🙂 

  • Hi Sian, you’re becoming such a wonderful interviewer & well done to Adriaan for letting us see inside their strategy for Twitter. His story about the Pattern Festival and the TV crew is such a great example for what can happen. 

  • A well written and comprehensive interview Sian, well done to you both. The Cliff House Hotel is now on my radar, and I am off now to find them on twitter.
    The tips are great Adriaan, and you certainly are taking the proces very seriously while having LOTS of fun!! 
    Thank you both for sharing a great story, great questions, and great tips 🙂

  • Thanks Helen – I thought the same as you and am very lucky that the hotel is just down the road from me

  • Thanks for the lovely comments Elaine. I’d definitely recommend a follow and a visit 🙂

  • Thanks for the suggestion Claire – always good to know when something works well. We’ll definitely pop down next time you are visiting – I know the way well so don’t need the app 🙂

  • Thank you for the kind comments Niall. It really does help having such interesting people to interview

  • I want to visit this hotel now, Adriaan seems like a nice bloke! They should start a blog I can really see that improving things even more. It’s got me thinking now about who else has used Twitter successfully. I’ve only been reading up about the disaster stories of late – time to be more of an optimist.

  • I’m so glad that came across in the interview as Adriaan really is a “nice bloke” and the hotel well worth a visit. I can’t wait to see their blog too

  • This is a real positive
    interview for the hotelier industry. It shows how power social is
    becoming and how you can adopt it as part of your working life (tweeting
    while serving).

  • Thanks Christina. Have to say that Adriaan is an expert at Tweeting while he works – and you’d never notice. I was just trying to spot who the tweeter was 🙂

  • As a novice, I started following @cliffhousehotel to see how to behave on Twitter & Adriaan is a great example to use. Plus, very generous in terms of his interest in followers and fellow Tweeters. I think Twitter is building a great community in West Waterford. Thank you for the interview Sian (p.s. you are a good Twitter example as well)

  • Thanks for the lovely comment and yes it’s great to see the community building in West Waterford too

  • Wow Sian Such a Wonderful hotel some of the content is good and i really enjoy to read this post and also see nice images. Thank you for share this information.

  • Abartels

    Thanks Clive and Rachel – enjoy keeping in touch with you ‘across the water!’

  • Abartels

    My pleasure, Niall.

  • Adriaan

    Thanks Alex – look forward to welcoming you to Ardmore. Blog on its way!

  • Abartels

    My pleasure Elaine – look forward to welcoming you to the wilds of West Waterford soon.

  • Abartels

    Thanks Claire – Great reply and I assure you that it’s not that I don’t think much of Foursquare – it’s more to do with the time it takes to keep all these sites updated and interact with them – think our next step is to hire a full time IT person! Please say help the next time you are down minding the ‘furries’!! Adriaan

  • Abartels

    Thanks Helen – appreciate your kind comments and your follow. Adriaan

  • Abartels

    Thanks Francesce appreciate our comments.

  • Abartels

    Thanks Christina – #thepoweroftwitter! – we need positivity to survive this recession! And it’s thanks to the likes of Sian who provided the mouthpiece for us to tell the world about how we operate. She was a great interviewer and made it easy to tell my story. Adriaanbartels

  • I totally get that there is a limit to the amount of time to spend on all relevant social media platforms- the great thing about FourSquare is that it requires the least amount of time- just go in and make sure the relevant information is on Foursquare for your venue- and let the people using FourSquare do the marketing for you.  

    They’ll send out alerts to their networks of where they are, even leave tips for other customers about what’s good, take pictures of themselves enjoying the food, and as we found- foursquare even helped us find you to begin with, just by searching for nearby “restaurants”.  For geographically located businesses Foursquare has to be the easiest way to gain social media coverage, with the minimal amount of time invested into it. 

    phew!  That was a long comment!  Maybe I ought to turn that into a FourSquare blog post myself!! 🙂  

    Again.. there are almost unlimited things one could do… if one had the time!! 

    excellent, I look forward to meeting you in person- am over looking after the “furries” again late, and Sian has said she’ll bring me down, seeing as she knows the way I won’t need Foursquare this time 🙂  

  • Yay!! Looking forward to it 🙂

  • Phil

    Well done little sister. Any chance of a discount at the Hotel for a hard up Welsh pensioner?

  • The cheeky brother 🙂 I’ll buy you lunch there next time you’re visiting 🙂

  • Abartels

    Bring your OAP card with you 😉

  • Reflexrox

    Great article…thanks for all the relevant information, its nice to know other people are not using the hard sell on Twitter.

  • Thanks Heather, it’s heating up! 🙂

  • Thank you for the post – I went from using this resource one year , to contributing in the next . It’s been teaching me in so many ways in the last year . Glad I found it and the community it has developed . A benchmark for any community management I embark on in my own capacity in the future

  • And now you’re one of the most consistent and valuable members of the team, thanks Elish!

  • This is an inspiring story and a great idea for a business.

  • Scan on the Side

    Thanks Sian. Hope your readers get some good information from the article. Really look forward to contributing more in the future as well.