I’m The Business In My Tie
Have you ever wondered what the colour of your necktie might be saying about you? Actually it can be saying more than you might think, our choice of colour, clothes, hairstyles and other factors which affect our appearance are a considered a means of non-verbal communication. Research on colour psychology now demonstrates that different colours can invoke different moods and deliver a powerful non-verbal message to others.
On January 20th 2009, President Barack Obama took the presidential oath of office, becoming the 44th president of the United States. He appeared in a sombre dark suit wearing a red tie.
Was this combination, especially the tie, just by chance? President Obama had just taken up one of the powerful roles in the world and the choice of the red tie was most likely not by chance. The message this combination gives is “I am strong, I will not give up or give in, I am a fighter”. He was making a statement in non-verbal communication, the language of ties.
Neckties play an effective role in a business man’s wardrobe (and a business woman’s, I have my own collection) so what does each colour mean?
Red – Means passion, strength, energy and ambition, also indicates leadership and power.
Navy – Means unity, tranquillity and harmony. Symbolizes a calm, cool and confident personality, this is a favourite colour of politicians and business men along with red.
Blue – Symbolizes co-operation, the ability to compromise, to be constructive and a “lets work together” attitude.
Pink – Symbolizes a romantic soul.
Yellow – Solid, reliable and earthy. However can also symbolize anger and the ‘I’m ready to fight” attitude.
Brown – A solid reliable colour, indicates a genuine ‘down to earth’ person.
Gold – A wonderful colour in business, symbolizes the fact that you will never quit, and will always finish what you start.
So next time you are at a meeting or business function take a look at the coloured ties around you, this may be the first clue to the type of person you are about to meet.
So what colour is your favourite tie?