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Timely FREE Advice 4 BizOwners: DO IT!

How to growYes, times are tough for sure. Many people everywhere are struggling all trying to deal with the consequences of the 2008 – 2009 Great Global Recession (curse those stupid / greedy people who caused this economic disaster).

But even though lots of customers have run off looking for cover and many of the rest of us are so shelled shock we just want to hide in a bunker, we can’t waste time bemoaning our fate or the current state of the world. The only way each of us can start improving things is if we get focused on:

  • How to make our future better?
  • How to start making better things happen some how? And
  • How we can get early results now?

Well, here is a simple, easily-executed 5 step game plan for how you can do just that:

  1. Get Optimistic

If your business is not dead-and-gone now, odds are likely it won’t be later.

Remember, the future includes you, so best you focus on where and what it is.

  1. Pause / Think / Plan

Action without objective leads no where – eventually – so take a bit of time to pause, assess, and work out how you can best get somewhere important.

Let me mention how this step is not about finding or envisioning perfection.

If you feel stymied, move on to points 3 – 5 before cycling back through points 1 – 2 again later.

  1. Just Do It & Count Your Beans As You Go

Like how Nike’s slogan is all about action in a sports context, you need goal oriented activity that’s energetic, timely, savvy, focused and efficient too.

So keep in motion and remember to keep score as you go.

  1. If You Can’t Do It Yourself, Get Someone Who Can

It would be easy and simple if we could survive and thrive by doing everything ourselves but invariably getting business results requires we partner up with other people, be they our customers, our co-workers or our supporters (sometimes consultants as well).

Too many business owners fear collaboration but that may risk their company’s very survival. Please don’t be short sighted or overly self-interested. That’s why I suggest you pay whatever reasonable price you must to get others central to your business success on your side pulling where you need to go.

Remember, business is social game of survival first, so sharing your ‘pond’ with others should be your first priority before you go and get fussed about how to become the biggest ‘frog’ there.

  1. If You Can’t Get Someone Else (For Whatever Reason), Reprioritize

Flexibility and adaptability are keys to avoiding the same fate as dodo birds and dinosaurs. So, if you are finding the food your business lives on has gotten up and gone somewhere else and/or if you find yourself lacking the help or resources necessary to get done what must be done, it’s time to rethink your game plan and reprioritize your goals.

When you find yourself in this situation, what you need to do is go back to step 1 and start the process all over again. Otherwise, you just might find your ‘pond’ drying up on you without you knowing where to go when.

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Tony Johnston is a business results specialist with deep domain expertise and proven track record for successfully being able to: i) take companies to the next level of financial performance & business growth; ii) turn around under-performing organizations; and iii) negotiate & close advantageous financing & ownership transactions. Find out more about Tony at

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  • Tony,
    It’s hard to imagine a pond drying out in Ireland, but unfortunately, because we have so much rain, a week without renders us dried up!
    Business is similar, those that prospered in the good times, would do well to take a step back if they find business is failing, and they have not tried anything new.
    Re-assessing is important at this stage, I agree, and not to wait for the grass to completely die off and then blame the weather.
    Nice analogies, thanks for sharing

  • Anonymous

    Good post. I have used the Nike slogan many times in presentations. So many people find excuses and reasons to avoid starting vital project and tasks. “If You Can’t Do It Yourself, Get Someone Who Can” – great point. Wow if I only I had taken that advice before I tried to re-tile the bathroom:)

    Here is a great quote for the I “can’t do” people – “Don’t let what you can’t do stop you from doing what you can do”.- John Wooden

  • Just do it! There are few words, plans, or gimmicks that can beat that advice. Motion always seems to create excitement and energy–and boy when it catches traction–watch out.

  • Anonymous

    Great piece Tony, I especially agree with the part about getting someone else to do it, all too many people with small businesses feel they have to do it all themselves.


  • Elaine, thanks for commenting and reminding us in the rest of the world there will always be a green Ireland. Happy St. Paddy’s Day. Cheers!

  • Great quote Gregfry and I’ll share a little secret too: I’m no good at tiling bathrooms either. Cheers!

  • Sage and succinct words from a man of motion! Thanks for your comment Bill.

  • Tibor, I thought you might particularly like that part of the advice. Certainly many businesses out there could benefit from your excellent sales training help. (Hello, Reader, is that you?) Cheers!

  • Hi Tony. Agree on all counts with what you are saying. Like Tibor indicated below, the message for people who either work on their own or as small partnerships need to know when to get help rather than doing it all themselves and only getting it half right. This is more costly in the long term!

  • Tony, Your article hit a few home runs for me. In particular, if you can’t do it, get someone else who can. I find I am getting hung up on one or two items, that I just can’t nail down. It’s been a big time waster, and as much as I don’t have a budget for certain items, how much have I lost while I have been messing around.

    Thanks for giving me permission to pause and think!

  • Liran Hirschkorn

    Thanks for the warm welcome! Appreciate the nice comments. Key man is important, business owners need to wear many hats and protecting their business is extremely important.

  • Another excellent write ups on business and life insurance. Life insurance is one of most important insurance in the business industry. And this life insurance policy has the power to change the course of the lives of the people you care about and the business you help to build.

  • Liran Hirschkorn


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