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Linkedin for jobseekers – Do you dance?

I am amazed how the job market landscape has been transformed over the last 12-18 months. Not so much the actual change but more the speed of this change. All associated stakeholders need to take notice and embrace this change.

They need to incorporate new technology and strategies or they risk being left behind. Much of my work is with jobseekers and I feel this statement is very true for them. Traditional job hunting strategies and tools still play a part in the delivery of career goals but I am not so sure for how long. Terms and tools like Linkedin, Twitter, Blogging, Personal Websites, Facebook and Personal Branding are bedding roots fast.

Linkedin is one of my favoured tools for jobseekers and it has many benefits. I have been aware for some time that recruiters and employers had embraced the tool to source candidates and that jobseekers were actively using the tool. Having said this, to hear a job board tell me that they now saw LinkedIn as a direct competitor knocked me for six. I think Linkedin is a nice place to start for jobseekers and many jobseekers seem to agree judging by the uptake figures.

It is important for jobseekers to realise that it is not the tool but the application of the tool that delivers the results. Jobseekers need to understand the tool but more importantly develop a strategy about how they are going to use to tool to deliver results.

Within the jobseeker community there are the users and the non-users. I split the users into two categories – those who dance and those who stand at the side of the dance floor. The dancers are proactively using Linkedin and shaking their stuff on the floor. They are visible and are making things happen online. Those standing at the side of the dance floor need to step out onto the floor or leave as they are probably achieving the same benefits as the non-users – NONE!!

So how can they do this?

Get a nice outfit – Looking good can help increase our confidence – look what happened Cinderella. Equally a strong profile on LinkedIn can deliver user confidence. Ensure your profile is complete and that you have a strong summary and header.

Learn to dance – It is amazing the improvement of the celebrities on come dance with me. Lessons and practice are essential. Many jobseekers don’t participate on Linkedin for fear of looking stupid. You need to get over this fear. Talk to other Linkedin users and copy their moves. Join online groups, ask questions and answer questions.

Ask someone for a dance – Networking one of the key benefits from Linkedin and more importantly the platform to access the hidden job market. This can be difficult for some as again there is associated fear of rejection just like asking someone to dance. It is amazing though when you make yourself visible how many people ask you to dance.

Did you like the post? Come on, leave a comment below!

Paul Mullan is an experienced career and outplacement professional with 14 years experience working within careers, outplacement and recruitment in the UK & Ireland. He is a former owner of Eden Recruitment and founder of career firm Measurability in 2006. Paul has delivered outplacement programmes for many leading organisations and ran graduate career workshops for leading third level institutions. He has worked with many individuals helping them define and achieve career goals through creative approaches to personal marketing and job hunting. Paul integrates traditional strategies with new Web 2.0 strategies to deliver optimum results. He is known for his up to date, creative and friendly approach to delivering career solutions. Paul is a recognised career professional regularly commenting on career related topics in the national media. He has acted as Career Doctor with Irish Independent and he is currently an online career expert with RecruitIreland.

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  • Love this post Aileen – very valid and relevant. But can you put 7 yr olds on the payroll? Are there limits to how many and how much they can earn – or should earn to make it worth their while (I assume a 7 yr old doesn’t quite get tax credits just yet)
    But thanks for sharing – great for older kids to help contribute to their studies.

  • Joanne

    Aileen – I can never understand why a woman hiring a nanny or childminder can’t deduct that against her self employed income..she is hiring the nanny, paying PAYE/PRSI etc and the nanny facilitates her work…seems to be it’s a no brainer!

    Although you could always put the nanny on the payroll and call her your ‘executive assistant’ 🙂

  • I must remember to check my comments.
    elaine, yes, if it is a real job your 7 year old can go on the payroll. it goes back to the family farm or shop or pub.

    joanne, the childcare thing is a problem, as its not considered a business expense. totally unfair. but yes, get her to do some paperwork for you and at least claw something back!

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