Tweak Your Biz » Management

Name a business that does not have a website, a blog, or even its own account on Facebook or Twitter.  Yes, there’s probably none. Going digital is a convenient and effective marketing strategy because of its low start-up costs, extensive reach and popularity. A recent Nielsen survey found that mobile device users spent 30% of their time on social media. It is no wonder that research firm IBISWorld identified social games as the industry with the highest potential growth.  It registered…

Do you dream of a job that entails zero hassles? That doesn’t cause you any anxiety? Then forget about a position in leadership or management. Hassle and anxiety shouldn’t define our jobs, but they certainly come with the territory. All day we deal with people and systems. Both inherently have flaws. Our own flaws further complicate the process. While you’ll never eliminate hassle and anxiety, there are surefire ways to reduce both. In the modern office we all have the tools…

Every business owner or sole trader will know only too well how difficult it is to keep your head above water. Each new day brings a new cost or task, and it’s the toughest decision in the world, choosing where to spend your ever-depleting time. It is for that reason that The Virtual Office, headed by Samantha Clooney, is a business’s best friend and Lifesaver. Today I had the fortuitous opportunity of chatting with Sam. She is like a breath of fresh air – down to earth, jolly, yet sharp…

It can be difficult improving the morale in your business. It can also be challenging to try to please everybody and for everyone to do their job correctly.  As a result, here are some suggestions on how to improve the work environment within your business and employees. #1. Study your work environment and the people who work there As a business owner or manager, it is important to get a feel of every person who works there. Take some time to get to know your employees and ask questions about…

Is your business in the summer doldrums? Does it need a shot in the arm by either revitalizing its core or by expanding into a related area? You need to start looking at your business through the eyes of a venture capitalist. Fortunately, you don’t have to win a Shark Tank audition to do this; you just need to tweak the way you think and take a long hard look at your opportunities.   Think Big. Think Different. The first step to thinking like a venture capitalist is to grab the IMAX…

We have had email in our working and personal lives for some time now and despite the way technology evolves so quickly, it is still a very relevant and effective form of communication. There was a time when SPAM was more likely to be associated with the cheap tinned meat but thanks to emails, we are all more familiar with the electronic version these days. Not that this seems to deter the email marketers who actually managed to achieve an open rate of just under 20% in 2012. You can take a…

A leader is one who knows the way, goes the way, and shows the way. —John Maxwell These are four examples of effective leadership in the digital age. #1. Autocratic Example and Challenges: The late Steve Jobs greatly exemplified this while he was still with Apple Inc. and made sure that the company only brings excellence, if not perfection, to the table. He created a heightened sense of tension in the workplace, even fear among employees and often neglected employees’ time, such as their…

For micropreneurs like me, going on vacation means completely closing down shop. Or working while I’m trying to relax, and I’m not a fan of that. So I’ve come up with some pretty sneaky techniques to make it look like I’m still in the office when I’m actually, in fact, digging my toes in the sand somewhere far from my office. #1. Schedule Your Social Media  I do this whether I’m on vacation or not. Use a social media dashboard like HootSuite to set up…

Many companies focus on marketing to the public without putting a focus on retaining the customers they have already earned. While building a book of business is important to thrive and succeed in the business world, retaining customers is just as important. One way to retain your clients and build a stronger professional relationship is to improve your customer communications. Strong communication is key if you would like your customers to believe that they are your company’s priority.…

I know many of you are expecting me to mention Jay Z, 50 Cent, Russell Simmons, Mark Cuban or Daymond John when describing a serial entrepreneur, but I’m about to flip the script. I’m going to set this off by citing the godfather of serial entrepreneur, Mr. Benjamin Franklin. To many, this name resonates in American history along with the likes of George Washington, John Adams and James Madison, among others – the Founding Fathers. But very few know that Franklin was one of the historical…