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Margaret Smith was a quiet, shy, stay at home mother who transformed in a couple of years to become a successful business owner of UmNumNum boutique cookery school. Not only that but Margaret has extended her education, created a very popular business network, attracted media attention, given speeches and talks plus embraced Social Media very effectively. Margaret explains to me how this all came about, also she gives advice to other start-ups and Social Media tips plus explains the whirlwind that was 2011 for her.