Posts Tagged ‘measuring social media’

When scrutinized, many arguments justifying ROI specifically delivered by social media are dead in the water. But it’s The Big One for businesses that are encouraged and cajoled to sink valuable time and/or money (usually both) into a digital tsunami they know is coming because their familiar shoreline has just been sucked out beyond their vision.

could see how these two worlds were now merging into one another. They were inter-connected, compliemantary and coming to depend on the other. Smart business people would come to learn to spend their business life in both.