Tweak Your Biz » Growth

A subject I write about regularly, and I suspect, will continue to do so… The pinch-points of start-up and how to manage them. However, on this occasion I’ve decided to call on a friend and colleague to provide her insights – and I’m delighted to be co-writing with Orlaith Carmody of MediaTraining.ie for this post. Unless you’ve been hiding under a rock, you’ll know Orlaith as a dynamic and focused speaker, mentor and writer. With oodles of experience in…

One only has to look as far as the latest “in-vogue” neighborhoods around the country to realize that we are in the middle of a small business boom. With so many new vendors setting up shop every day, it’s easy to identify a community of young and eager entrepreneurs whose ambitions know no bounds. And while several of these start-up companies find great success in an emerging market of new customers, many discover that their dreams of comfortable autonomy and local, sustainable…

As our e-based world increasingly blurs the line between our personal and professional lives, it’s important to make good use of our time. Yet the best approach is usually the one we resist the most. I don’t have time to write this blog. Dealing with emails, clients, home life, meals, travel, social media and everything else seems to fill every waking hour. I’ve convinced myself that this is the way to do things – working intensively, researching new markets, making new…

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. And modern consumers still have an innate desire to connect with the “craftsman” behind the product, brand, and company. So where do you begin when communicating your brand story? Live with a story A great…

When it comes to the growth of your business, beware of too much of a good thing. Although a vision of runaway growth may seem to be the stuff of dreams, it can quickly become a nightmare if it happens to your business. Like all business owners – large and small – your goal for your company is undoubtedly growth, but make sure it’s controlled growth, gauged to your ability to handle the demands that come with it. Although it might seem counterintuitive, growing your company at too rapid…

I recently saw a video presentation from an NSC Campus Lunch n’ Learn event and it featured Patrick Crowley, Digital Content Marketing Manager of ePubDirect.com.  As I’m always on the look out for an interesting person to interview I thought he would be ideal seeing as they are a success story for Ireland in eBook Distribution and their recent partnership with Random House is an amazing achievement too. Being an avid reader and writer myself I feel the contradiction that I still…

… sometimes it’s risky business… other times it’s the best thing you never did… and often, it’s absolutely what you should do. Especially if it makes you feel a little nervous… As you’re all very aware, I’m one of those folk who use [with abandon] proverbs related to the SME world. I’m quite candid in being a touch self-deprecating in this sense also… So, this months’ proverb is one which has been used regularly as a…

First off, I want to say I’m delighted to be here. I know many of the staff of Tweak Your Biz from working with Small Business Trends, so it feels like home to start guest blogging here! The newer you are as a business owner, the more likely you are to not feel like an expert in your industry. I remember early on with my company, Egg Marketing & Communications, I was constantly amazed that anyone would believe in me enough to pay me to market their business! There was so much I…

What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO. Every business starts with a great idea, fuelled by passion and driven by a desire to succeed. As it grows, the…

What is the best way to take your business to the next level? Depending on who you ask, you’ll probably hear something like “do more marketing,” “invest in SEO,” “social media is the next big thing,” “content marketing is the rage these days” etc. I could keep going on and on with a list of things you should do, but you’ve probably heard them all already. This article will be sharing some “little known” ways to take your…