Tweak Your Biz » Growth

If you’re thinking about starting a business in 2014, you need to start your planning right now. After all, you’ve got a long list of to-dos to take care of in the remaining weeks of the year. #1. Decide What Your Business Will Be If you haven’t gotten past simply wanting to start a business or maybe a sketch of an idea, now’s the time to dive into the details. Will this be a brick-and-mortar location, or a home-based business? What products or services will you sell? #2. Look at Your…

MyKidsTime.ie is a listings website for parents and their children in Ireland and their continued success on Facebook offers wonderful insights to other SMEs on how to use digital to grow business. In this #TYBspotlight, I find out how this Irish SME is building a viral Facebook community and business. [Disclosure: I’ve been advising Chief Executive and Founder: Jill Holtz and her team for nearly 4 years] MyKidstime with a staggering 2656 % engagement rate on Facebook above (The…

You probably all know Pinatas as a Mexican toy that children bash with a stick to get the sweets from the middle. Ruth O’Reilly started PinatasPinatas.com having the vision to create the same in Ireland and has progressed to several different versions to expand into the adult market as well. In this #TYBspotlight we find out where Ruth had the idea from and how working from home with young children has actually inspired Ruth with her creativity for her Pinatas. What were you doing when…

Are you a small business or designer-maker maker looking to sell products online and in need of good e-tailing advice? Our latest TYBspotlight interview with Lawrence Parnis revealed some essential e-commerce know-how and online selling tips. Lawrence owns Craftbay Marketplace, an umbrella portal offering buyers around the world and producers of Irish handmade products, an easy one stop e-commerce marketplace for crafted Irish giftware products. Are you in the sector? Read through to the end of…

Since the big bang of Big Data and the upgrade of the current technological era, online businesses need a change of perspectives in order to grow. This change has embodied a new job title called Growth Hacker, who needs to solve the good old problem any online business has. How do I get customers to my brand?  Unlike traditional methods, a growth hacker answers this question with A/B testing, landing pages, UI optimisation, mobile platforms and big data analytics, some of the things that this…

For an introduction to Dr. Emad Rahim I’m not sure where to start - the Killing Fields of Cambodia, the dangers of growing up in Brooklyn, abusive step-father and dyslexia to name a few. Then on to the good times – overcoming the past, surpassing the learning difficulties that came with dyslexia, becoming a Doctorate and now a mentor himself. I dare you to watch the Youtube video below – Against All Odds – and not feel inspired. In this #TYBspotlight I try to find out…

Running a business isn’t always easy and there are lots of things involved that can draw your attention away from where it really needs to be focused. In this post I share 6 warning signs that you need to look out for and take action on as soon as you notice them. If you are running a business, I’m sure you have at some point wondered whether it’s going to work out, or whether it’s worth the effort and stress. Perhaps you’re unsure about whether your business is right for you or…

If your online store has experienced impressive levels of growth, you might be wondering what’s next? You want to keep expanding your business, but it’s important to do so wisely. Before making any moves, it’s essential to consider the needs of your customers and what really makes sense for the next stage of your business. If you’re thinking about expanding your e-commerce store into retail, first make sure your online store has achieved all its capabilities. Managing e-commerce…

So for Tweak Your Biz it’s been four years of 500 contributors, 1,700 posts, 12,000 comments, 100,000 social media shares and nearly 2,000,000 visits. I was asked to be a contributor from the beginning and very proud to have been the Managing Editor for the past year. Tweak Your Biz has certainly had a big impact on my life but I wanted to know more about the back story to it, so I asked Niall Devitt how he and the crew came up with the idea and how it has grown so exponentially in the last…

Gráinne Lyons is an up and coming furniture and lighting designer from Dublin, Ireland who creates contemporary and innovative interior products with a distinct interest in form and texture. In this #TYBspotlight I ask her about her inspiration, running her business and her plans for the future. Please tell us about yourself and your business? After graduating from Dublin Institute of Technology in 2011 with a First Class Honors BA Degree in Design, I set up my own studio where I now work…