Tweak Your Biz » Growth

This post originally appeared on Mashable, and is written by Nellie Akalp. Nellie is a regular contributor to Tweak Your Biz. No amount of advertising, tweeting, or direct mail can impact customers the way a customer review can. That’s because in the era of social media and online reviews, it’s not what you say about your business that matters; it’s what others say about your brand. Don’t believe me? 90% of people are influenced in their buying decisions by positive online…

There can be a point in a business when the current business owner has to determine if he/she is the best person to lead a growth stage. This may seem like a strange thing as most business owners are the founder and have put so much time, energy and emotion into the business already. However it is an important question to consider so the business is not poised for failure. As Marshall Goldsmith said, “what got you here won’t get you there.” How do you know if you still have…

When business is booming and customers are in surplus, life for the entrepreneur is good…but not stress free. Ironically a busy business can cause headaches for the small business owner that can’t match working capital with increasing demand. Luckily there are multiple funding outlets available to entrepreneurs in need. By educating yourself and organizing your efforts you can find the right funding source for you and your business. Read on to explore just a few of the options nourishing…

Feeling lost, in a productivity lull, blocked, bored, disheartened and lacking motivation? Call it what you wish but we all know the apathy of those gloomy days when everything goes wrong and you are overwhelmed by the negative taste of despair. Those down periods when you are not in your element and feel listless, stuck and discouraged. Here are  my four self-motivation accelerators that have always made the difference for me whenever I feel discouraged. # 1. Fire yourself up Develop a…

For many of us, starting a business comes with a ton of challenges. How will we make enough to cover our expenses? Where will we find new clients? How will we clone ourselves to get the work done? There’s so much going on, we often overlook one essential task on our to-do list: to protect our personal assets. Let me explain. Sole proprietorships are the most popular business structure. They outnumber corporations or LLCs by about 19 to 1. And yet, a sole proprietorship is the single type…

5 Best Productivity Hacks

We all have bad focus days. These are the times when we just cannot seem to pay attention to anything without finding ourselves constantly interrupting ourselves with something else. It isn’t a surprise, given how many distractions are constantly fighting for our attention. Social media, games, phone calls, texts, children, coworkers, even breaking news stories… these can all crush productivity and leaving us scrambling to make up for lost work in the process. Proper management of…

Today is Tuesday. As I write, I am reflective, angry and sad. I had planned to write a triumphant blog, having successfully completed a self-imposed 30-day challenge to put on an art event ‘with heart, humour and humanity’, as I proclaimed on my poster. But events have taken my blog on a different course—one that I hope inspires some deeper reflection on creativity and how to apply it in business and daily life. The idea of my art event was to show how powerful creativity can be in our…

We’ve been bred to consider others that offer similar products or services as competition. After all, if a customer doesn’t choose your company, he chooses the other one. So why on earth am I trying to convince you to work with your competitors, rather than against them? Expect the Unexpected Here’s a story to get us started. It’s a true one, by the way. Years ago, when my marketing firm was but a wee lass, I attended a networking event. I heard a woman speaking on…

Over the past few years, I’ve worked with many service businesses – through both acceleration programmes and enterprise support sessions. The one core issue I see them struggle with? “Boxing up” their services into products. Why? Because often service providers are fearful of the ‘cutting the nose off to spite the face’ factor of culling or repackaging their offering to appeal to a wider or more sustainable target audience (and drive a more sensible,…

There’s a fine line between marketing and spamming, so it’s imperative that your company’s email marketing campaign is as effective as possible. It takes more than just hitting the send button to not only engage your subscribers, but to also keep them informed on the most up-to-date information and promotions your company has to offer. So, when your company’s email campaigns just aren’t getting the job done, what are some effective ways to turn the marketing tides? Research is…