Tweak Your Biz » Growth

Having a good online job is one of the most popular options for individuals who prefer to stay at home and earn a living at the same time. Only home-based workers experience the convenience of lesser travel expenses and quality time with their family. Furthermore, setting your own schedule is often possible which means you can even work according to your own pace. This is highly recommended for stay-at-home mothers or for college students who want to make some income during their spare time.…

Entrepreneurs know the value of branding throughout the lifespan of a business. It attunes the actions done by you and your employees to ensure customers receive a unique and worthwhile experience. It also allows the business to differentiate itself in the sea of competition. A brand, though, is not just about a logo or some witty quip said to customers as they come through the door. The personalization of the experience is an element which builds memories of a valuable brand and it’s through…

Tell me if this sounds familiar. Ever since you started your business, you’ve been managing it all. It’s you who answers customer service calls. You who makes the coffee. You who bills clients. You who updates the social media. You who…okay, you get my point. When you first start a company, this is completely to be expected. After all, you’re not yet making a profit, so you want to spend as little as possible on staffing as long as you can handle the work yourself. The problem is,…

In my many years of developing websites for clients, one overriding theme has remained consistent in my design philosophy – simplicity. A typical client will often approach me with a myriad ideas and prospective design choices to make. My job has always started with stripping away everything to the bare essentials and deliver a solution which would convert website visitors to customers. For example more recently I was approached by florists in San Francisco to help develop their site. At…

We all need experts. Just as you wouldn’t expect your surgeon to repair your car, you shouldn’t try to figure everything out yourself. As entrepreneurs, this often goes against our DIY startup mentality. While you might find yourself wearing multiple hats and delving into tasks outside your area of expertise, getting a business up and running doesn’t mean you’ll know how to handle every situation that arises. The key to running a successful business is knowing when to ask for help…

Our world is in the midst of massive digital progression. It seems nowadays that everything and everyone is going digital. In the marketing world, the progress of digital technology has had both a positive and negative impact. As small businesses and startups strive to keep up with the big dogs, digital marketing has paved the way for a more even playing field. Yet, there are still many old-school ways of marketing that can benefit your business.   These five traditional marketing…

As successful as your business might be, truth is you need to constantly look out for new leads, in order to keep it thriving on the long run. Thus, when managing a business, sooner or later you’ll stand face to face with the struggle to find new leads, attract them towards you and convince them to purchase your product or service. Because there’s no silver bullet when it comes to a main way of lead collection, a multilateral approach might work out better. Let’s be honest, you can’t…

It’s no secret that the quickest way to connect with consumers is through email marketing. Over 144.8 billion emails travel between machines everyday, bringing people and businesses together. Yet, with the ease of accessibility inherent to mass mailings comes potential irritation and disconnect from email recipients, tired of sifting through lists of unwanted items that clog the Inbox. The bottom-line behind smart and effective email marketing is creating that distinguishing feature that…

One factor that contributes to the success of a business is the kind of customer service it offers to its clients. Businesses who value their customers cultivate a good reputation which can be an advantage over their competitors. A good customer service reputation establishes your brand and attracts and retains customers. There are several ways to practice excellent customer service and here are nine of them: #1. Give discount and freebies to loyal customers Give loyal customers the privilege…

I first heard of Parcel Motel a year ago from a friend – and word of mouth is always the best advertisement of course. Knowing that a lot of UK eCommerce sites tended to be cheaper than the equivalent in Ireland plus some offered free UK delivery which wasn’t available to Ireland, I realised Parcel Motel was going to save me money, which I like. Living in a cul de sac of fields as I do, which only the postman knows how to find, Parcel Motel made it much easier for me to receive my…