Tweak Your Biz » Growth

Do you know Coca-Cola, FedEx, and McDonald’s? You certainly do. We all do. And you know why you’re so familiar with them? The answer to this question is intuitive, expected and one-worded: branding. Branding is the secret behind a business identity. The way we see a business, what personality we associate with it, why we recognize it right away when we see its colors and logo are all consequences of branding. That is why Coca-Cola, FedEx and McDonald’s are not just businesses. They are…

When companies find ways to give back to their communities, it makes the business world a better place. From charitable donations to company mission statements that include regular volunteer work, some companies are finding ways to turn their success into good will toward others. Here are five companies making it their business to give back to the community and the less fortunate. Davison – Pittsburgh, Penn. The holidays are a time for gift giving, but not all families can afford to put…

“Big things come in small packages!” This is especially true for startups and small businesses that are very keen about increasing their profits and are ready to do anything for it. The only problem SMBs are unaware of is, mostly big things that really matter to business can be achieved just by changing a few small things in the work process and strategies. Customer Service Improvements No matter what your business is about, if you are directly dealing with the customers (anything from…

When you start up a small business, it’s natural to focus on numbers, figures, and what makes the most profit. But that isn’t always the wisest mentality to have. Focusing instead on the individual, often-overlooked components of what makes a business successful can bring long-term benefits. Here are 5 more unconventional ways to make your business a little more successful. #1. Focus on the Physical Office Everything is online. And that’s not much of an exaggeration. If you’re not…

Investing a large amount of your time, energy, and resources into your startup puts you on an exciting but risky journey. You may well know that sinking feeling that comes with realizing that your business is struggling. Before you go into panic mode, consider implementing the following strategies that can help buoy up your floundering startup. #1. Face the Budget Before you started your business, you likely spent endless hours on working and reworking your budget, and that process should…

Choosing fonts for both your site’s header and body text is truly important for the overall design of your business website.  Although typography continues to be overlooked, yet choosing the right typeface can make a big difference to the performance of your webpage. Making the appropriate font decisions will substantially boost your website appeal and will attract more customers and prospects. Why Does Font Choice Matter? Complements content Affects branding Reflexes on good…

This post originally appeared on Niall Devitt’s LinkedIn, Niall is a regular contributor to Tweak Your Biz. For anyone not familiar with TweakYourBiz.com, it’s an international, business advice community and online publication which is owned by Anita Campbell of Small Business Trends. Today it is read by over 100,000 business people each month (140,000 unique visitors, Google Analytics, December, 2013). However, it started out as a small Irish blog with little or no traffic. Let me…

Having a good online job is one of the most popular options for individuals who prefer to stay at home and earn a living at the same time. Only home-based workers experience the convenience of lesser travel expenses and quality time with their family. Furthermore, setting your own schedule is often possible which means you can even work according to your own pace. This is highly recommended for stay-at-home mothers or for college students who want to make some income during their spare time.…

Entrepreneurs know the value of branding throughout the lifespan of a business. It attunes the actions done by you and your employees to ensure customers receive a unique and worthwhile experience. It also allows the business to differentiate itself in the sea of competition. A brand, though, is not just about a logo or some witty quip said to customers as they come through the door. The personalization of the experience is an element which builds memories of a valuable brand and it’s through…

Tell me if this sounds familiar. Ever since you started your business, you’ve been managing it all. It’s you who answers customer service calls. You who makes the coffee. You who bills clients. You who updates the social media. You who…okay, you get my point. When you first start a company, this is completely to be expected. After all, you’re not yet making a profit, so you want to spend as little as possible on staffing as long as you can handle the work yourself. The problem is,…