Tweak Your Biz » Growth

While small business owners most people tend to be good at putting into place business continuity plans for various eventualities, many of us don’t really stop to consider that it might be a good idea to have a plan in place for if we were to die unexpectedly. Obviously, this is not a nice thing to think about, but it can actually be quite important. Even if your expectation is that your business would just cease to be without you, who will wrap things up and inform your customers?…

Back in the 1980s, I had a good engineering job working for a major company that paid me well and pushed me hard. Yet, every night, when I came home, my mind raced with ideas about running my own business. I was an entrepreneur at heart, and no matter how good my job was working for someone else, I was still working for someone else. I was a risk-taker— all entrepreneurs are—but I wasn’t reckless. I knew that if I was really going to leave a good job to be my own boss, I needed a sound…

From a moment of inspiration to an idea then a start-up, growing a business is fraught with challenges. Contrary to what you see in growth charts, developing a business is not linear. There are twists, turns and sharp curves in the journey toward success and profitability. For many businesses that want to transition from the start- up stage, the challenge is how to scale the business with less risk. Scaling your business is an exciting proposition that carries serious risks especially during…

It is hard to attract attention from the media; even more so, if you are new in the field, with the competition soaring and no sales yet. How can you distinguish yourself from the thousands of other startups when you can’t afford to pay for the services of a PR firm? The best way to do so is hiring a freelancer with a good reputation. Nonetheless, past experience does not necessarily mean favorable coverage by the likes of Forbes, The Huffington Post or TechCrunch. In this PR for Startups…

Just starting in the business world? There’s a lot going on around you, and the skills and traits required to succeed may seem insurmountable. Even still, there’s one skill set you should acquire if you want to get anywhere in business, and that’s leadership. Unfortunately, good leadership doesn’t always come easy. There are many people in leadership positions that have no idea what they’re doing. Either they steal all the credit and yell at their employees or they’re far too timid…

Not all content writers are right for your business. Content writing is such a broad field of writing that encapsulates several areas. It can be produced for websites, magazines, newsletters, emails, company brochures, and profiles. Choosing content writers for your business makes things even more complicated for any of the above can be for vastly different industries like hospitality, finance, real estate or medical industries. For this reason, it is important to know a bit more about the…

One of my favorite episodes of Seinfeld involves the “worlds theory”. Even if you’ve never seen Seinfeld, you’ll still be able to identify. George doesn’t want his friend, Elaine, to hang out with his fiancé, Susan. George asks Jerry if he’s ever heard of the “worlds theory.” He’s afraid of bringing his friendship world and his romantic world together – it could make for a catastrophe, an explosion when the worlds collide. This is the risk behind running a home based…

Okay, you have spent through the roof to set up a highly functional and navigable website. Your products and services are great. Your promotions are mind-blowing! But people aren’t turning up to your site. Even if they come, they check your site and move on. An article states that most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. But it shouldn’t be this way. We don’t think so. According to a research, most companies…

Australia, in tandem with many other countries, has seen an unprecedented rise in the number of citizens reaching pensionable age and beyond. This has had an impact on the demographic make-up of the population and has led the government to remark on the need for a tailored approach to the needs of its older citizens as well as strategic planning for a significant reduction in per capita output. But what are the small business opportunities? Last year, the Abbot government produced their…

You catch an employee surfing Facebook when she’s supposed to be paying attention to customers. Or she’s late to work for the 100th time. Maybe you caught a couple of your staff canoodling in the breakroom. Whatever the workplace infraction, it’s got you thinking about doing a Donald Trump and yelling “You’re fired!” But not so fast. Is firing this staffer the only way to rectify the situation? For one, you’ll immediately have an employment hole to fill. You’ll disrupt her…