Tweak Your Biz » Growth

Our world is in the midst of massive digital progression. It seems nowadays that everything and everyone is going digital. In the marketing world, the progress of digital technology has had both a positive and negative impact. As small businesses and startups strive to keep up with the big dogs, digital marketing has paved the way for a more even playing field. Yet, there are still many old-school ways of marketing that can benefit your business.   These five traditional marketing…

As successful as your business might be, truth is you need to constantly look out for new leads, in order to keep it thriving on the long run. Thus, when managing a business, sooner or later you’ll stand face to face with the struggle to find new leads, attract them towards you and convince them to purchase your product or service. Because there’s no silver bullet when it comes to a main way of lead collection, a multilateral approach might work out better. Let’s be honest, you can’t…

It’s no secret that the quickest way to connect with consumers is through email marketing. Over 144.8 billion emails travel between machines everyday, bringing people and businesses together. Yet, with the ease of accessibility inherent to mass mailings comes potential irritation and disconnect from email recipients, tired of sifting through lists of unwanted items that clog the Inbox. The bottom-line behind smart and effective email marketing is creating that distinguishing feature that…

One factor that contributes to the success of a business is the kind of customer service it offers to its clients. Businesses who value their customers cultivate a good reputation which can be an advantage over their competitors. A good customer service reputation establishes your brand and attracts and retains customers. There are several ways to practice excellent customer service and here are nine of them: #1. Give discount and freebies to loyal customers Give loyal customers the privilege…

I first heard of Parcel Motel a year ago from a friend – and word of mouth is always the best advertisement of course. Knowing that a lot of UK eCommerce sites tended to be cheaper than the equivalent in Ireland plus some offered free UK delivery which wasn’t available to Ireland, I realised Parcel Motel was going to save me money, which I like. Living in a cul de sac of fields as I do, which only the postman knows how to find, Parcel Motel made it much easier for me to receive my…

It takes a brave soul to launch a startup. It takes a braver soul to keep it going. We are very much interested in these brave souls who are bringing employment to others and doing something exciting with their lives. But we are also aware of how ridiculously demanding and draining running a startup is. Stress, excitement, coffee addictions, you name it. While we can’t help you with each and every thing related to managing a startup, we can certainly throw a few suggestions your way to help…

Rebranding is inevitable for most long-running businesses. Almost every major international company, from McDonalds to Starbucks, has experienced several rebrands – from minor tweaks to major brand overhauls. Rebranding doesn’t just mean changing the company logo, or updating a website. If done thoroughly, a rebrand should resonate right down to the core of the business, including an evaluation of the company’s core values and mission statement, extensive research, and meticulous…

Whether you’re trying to increase employee satisfaction or you simply want to spruce up the office, there are several options. Creating a better atmosphere around the office will help employee morale, making it better for everyone at the office. So, what are some great ways you can ensure that employees are happy and the office looks and feels awesome? #1. Improve the Break Room Everyone needs a break. It has been proven time and again that allowing breaks from work offers better…

Michael Gerber has been quoted and quoted again when, in his famous book, The E-Myth, he told readers that working in their business rather than on it was keeping them from growth. I get his point fully, but I still appreciate how hard it is for small business owners that handle everything — from taking out the trash to coding software — to evolve to a level where they “do” less and “think” more about strategy. The reality is, in the early stage of your business: You. Do.…

Some exciting developments may be looming on the horizon, blazing a trail of faster activity and hopefully vibrant growth after the recent years of stagnation experienced in many parts of the world. Easy to believe if you choose to pay attention to the Chinese Astrological forecasts for the Year of the Horse and its caveats. Ready to find out more? The Previous Year The year of the Water Snake was one that advised consolidation, cool calculations, and deep thought before taking incisive…