Tweak Your Biz » Growth

One of my favorite episodes of Seinfeld involves the “worlds theory”. Even if you’ve never seen Seinfeld, you’ll still be able to identify. George doesn’t want his friend, Elaine, to hang out with his fiancé, Susan. George asks Jerry if he’s ever heard of the “worlds theory.” He’s afraid of bringing his friendship world and his romantic world together – it could make for a catastrophe, an explosion when the worlds collide. This is the risk behind running a home based…

Okay, you have spent through the roof to set up a highly functional and navigable website. Your products and services are great. Your promotions are mind-blowing! But people aren’t turning up to your site. Even if they come, they check your site and move on. An article states that most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. But it shouldn’t be this way. We don’t think so. According to a research, most companies…

Australia, in tandem with many other countries, has seen an unprecedented rise in the number of citizens reaching pensionable age and beyond. This has had an impact on the demographic make-up of the population and has led the government to remark on the need for a tailored approach to the needs of its older citizens as well as strategic planning for a significant reduction in per capita output. But what are the small business opportunities? Last year, the Abbot government produced their…

You catch an employee surfing Facebook when she’s supposed to be paying attention to customers. Or she’s late to work for the 100th time. Maybe you caught a couple of your staff canoodling in the breakroom. Whatever the workplace infraction, it’s got you thinking about doing a Donald Trump and yelling “You’re fired!” But not so fast. Is firing this staffer the only way to rectify the situation? For one, you’ll immediately have an employment hole to fill. You’ll disrupt her…

When I was a child, my parents always tried to persuade me to enter the hardest of schools, the most difficult of classes, and the toughest of teams. Whenever I respond with – “No, mom, I can’t do that;” or “Dad, they’ll never accept me; I’m not smart enough!” – they would say “Oh, don’t worry, Son. We’ll write them a letter.” To this day I’m not quite sure if the positions and chances I was denied were due to an extreme…

Healthcare. It’s a topic on everyone’s mind, from small business owners to employees at giant corporations. If you’re a freelancer or are self-employed, there are a few things you should be aware of, because it’s your responsibility to secure your own health insurance. In the US, there have been several noteworthy updates to Obama Care that affect you. The good news is: they’re all supporting everyone, self-employed or otherwise, having quality health insurance. With open…

Whether you are self-employed or have expanded to the point where you’re running a business with a small handful of employees, the larger the operation, the more everything seems to cost. In order to keep a handle on business overheads to stop them from crippling the company, you need to seek out ways to cut costs and find those bargains. Here are 10 ways to make your business more efficient in 2016. #1. Go Digital and Reduce Paper Usage It is fair to say that you may still need to print…

Surely you have heard it before, the influence that a clean and organized workspace can have on your performance capabilities. In general, when we speak on this topic, people tend to naturally think about the desk in which we sit to perform our job duties, and often overlooked is the ever-so-important virtual desk. Just like with the desk you sit at to do your job every day, a clean and organized virtual desk will boost productivity and effectively help to keep our minds organized. A cluttered…

Orlaith Carmody is a journalist and broadcaster turned entrepreneur with a mission to improve the way people communicate in business and leadership. She runs mediatraining.ie with her husband, Gavin Duffy (Dragons’ Den). Orlaith commentates regularly on radio and TV about business- and media-related issues; she chairs conferences and events; and also delivers keynotes. In her life, Orlaith has experienced heartbreak and happiness, setbacks and success; but is always vivacious, positive and…

To most online business owners, generating sales and boosting conversions is a very simple process that can be boiled down to this: “simply find what people want and give it to them”. After all, Zig Ziglar famously said that “You can have everything in life you want, if you will just help enough other people get what they want”. Unfortunately, while many of the most successful companies in the world have indeed found that the key to sales success lies in finding out what people want and…