Tweak Your Biz » Growth

As small business owners, we’re known to look under every rock and in every nook and cranny for new business. Heck, we pass out our business cards at the grocery store! And yet, we might be looking in the wrong places. Here are a few spots you might have better luck in finding your next client. #1. Through Guest Blogging For me as a writer, guest blogging on sites like Tweak Your Biz and Forbes is one of the best referrals of new business for me. But you don’t have to be a writer…

Accomplishing business goals can be a great way to bring the people within your business together, if they have the right motivation to meet those goals. However, figuring out what type of motivation is going to get your business moving toward those goals collectively can be the difficult part. There are many ways to be able to create the type of cohesive environment your business needs, and one method that is becoming more prevalent is using motivational speakers to help get everyone on the…

I recently had an epiphany that I shared on my first Forbes post: while I’m a small business owner, I’m a very specific kind: a micropreneur. Call me a solopreneur, mom and pop shop…whatever. The fact is, I (and maybe you) am the smallest of the small type of business.  On the opposite end of the spectrum are businesses with fewer than 500 employees. From where I’m standing, that’s a pretty big small business. But back to being a micropreneur. I realized…

Did you know that, according to the researchers at Common Sense Advisory, 56.2 percent of consumers find the ability to learn about a product in their own language more important than the price of the product? This is perhaps why research from the California State University at Chico shows that 65% of multinationals believe the process of “localization” is important to very important for growing their revenues. Localization is simply the process by which you go about adapting your…

Do you know Coca-Cola, FedEx, and McDonald’s? You certainly do. We all do. And you know why you’re so familiar with them? The answer to this question is intuitive, expected and one-worded: branding. Branding is the secret behind a business identity. The way we see a business, what personality we associate with it, why we recognize it right away when we see its colors and logo are all consequences of branding. That is why Coca-Cola, FedEx and McDonald’s are not just businesses. They are…

When companies find ways to give back to their communities, it makes the business world a better place. From charitable donations to company mission statements that include regular volunteer work, some companies are finding ways to turn their success into good will toward others. Here are five companies making it their business to give back to the community and the less fortunate. Davison – Pittsburgh, Penn. The holidays are a time for gift giving, but not all families can afford to put…

“Big things come in small packages!” This is especially true for startups and small businesses that are very keen about increasing their profits and are ready to do anything for it. The only problem SMBs are unaware of is, mostly big things that really matter to business can be achieved just by changing a few small things in the work process and strategies. Customer Service Improvements No matter what your business is about, if you are directly dealing with the customers (anything from…

When you start up a small business, it’s natural to focus on numbers, figures, and what makes the most profit. But that isn’t always the wisest mentality to have. Focusing instead on the individual, often-overlooked components of what makes a business successful can bring long-term benefits. Here are 5 more unconventional ways to make your business a little more successful. #1. Focus on the Physical Office Everything is online. And that’s not much of an exaggeration. If you’re not…

Investing a large amount of your time, energy, and resources into your startup puts you on an exciting but risky journey. You may well know that sinking feeling that comes with realizing that your business is struggling. Before you go into panic mode, consider implementing the following strategies that can help buoy up your floundering startup. #1. Face the Budget Before you started your business, you likely spent endless hours on working and reworking your budget, and that process should…

Choosing fonts for both your site’s header and body text is truly important for the overall design of your business website.  Although typography continues to be overlooked, yet choosing the right typeface can make a big difference to the performance of your webpage. Making the appropriate font decisions will substantially boost your website appeal and will attract more customers and prospects. Why Does Font Choice Matter? Complements content Affects branding Reflexes on good…