Tweak Your Biz » Growth

Developing your online personal brand has become an increasingly important factor towards your success and this trend is increasing. Simply put, it’s the ongoing process of how you market yourself with social media now affording you the opportunity to consistently build on yours. I was recently invited to discuss “why everyone needs to pay attention to personal brands” with Eamonn O’Brien for the Reluctant Speakers Club Expert Series. Whether you’re a small business…

I first came across Frederique Murphy on Twitter in 2009, then I joined her M3 Power Community and listened into one of her audio series. From there we have spoken several times and surprisingly, as everything happens online nowadays, we have actually met in real life a few times. I can honestly say that from each interaction with Frederique I come away feeling empowered and with a smile on my face. It’s no coincidence then that her Twitter name is @IrishSmiley. Frederique Murphy provides…

[ Important Update: Comp closing date is being extended by ONE month to the 31st July to facilitate the very active flow of applications!] As I’ve recently been helping to promote the search for Ireland’s Best Young Entrepreneur, I thought it might be useful to create a list of some of Ireland’s outstanding young entrepreneurs who are on Twitter.  The IBYE competition offers county winners an investment of up to €20,000 while winners at national level can receive an additional…

[ Important Update: Comp closing date is being extended by ONE month to the 31st July to facilitate the very active flow of applications!] Do you have what it takes to become a successful Entrepreneur? If you do then the search is on for Ireland’s Best Young Entrepreneur with a total fund of €2 million available to invest in winning businesses and entrepreneurs in every county in Ireland. The competition offers county winners an investment of up to €20,000 while winners at national…

As small business owners, we’re known to look under every rock and in every nook and cranny for new business. Heck, we pass out our business cards at the grocery store! And yet, we might be looking in the wrong places. Here are a few spots you might have better luck in finding your next client. #1. Through Guest Blogging For me as a writer, guest blogging on sites like Tweak Your Biz and Forbes is one of the best referrals of new business for me. But you don’t have to be a writer…

Accomplishing business goals can be a great way to bring the people within your business together, if they have the right motivation to meet those goals. However, figuring out what type of motivation is going to get your business moving toward those goals collectively can be the difficult part. There are many ways to be able to create the type of cohesive environment your business needs, and one method that is becoming more prevalent is using motivational speakers to help get everyone on the…

I recently had an epiphany that I shared on my first Forbes post: while I’m a small business owner, I’m a very specific kind: a micropreneur. Call me a solopreneur, mom and pop shop…whatever. The fact is, I (and maybe you) am the smallest of the small type of business.  On the opposite end of the spectrum are businesses with fewer than 500 employees. From where I’m standing, that’s a pretty big small business. But back to being a micropreneur. I realized…

Did you know that, according to the researchers at Common Sense Advisory, 56.2 percent of consumers find the ability to learn about a product in their own language more important than the price of the product? This is perhaps why research from the California State University at Chico shows that 65% of multinationals believe the process of “localization” is important to very important for growing their revenues. Localization is simply the process by which you go about adapting your…

Do you know Coca-Cola, FedEx, and McDonald’s? You certainly do. We all do. And you know why you’re so familiar with them? The answer to this question is intuitive, expected and one-worded: branding. Branding is the secret behind a business identity. The way we see a business, what personality we associate with it, why we recognize it right away when we see its colors and logo are all consequences of branding. That is why Coca-Cola, FedEx and McDonald’s are not just businesses. They are…

When companies find ways to give back to their communities, it makes the business world a better place. From charitable donations to company mission statements that include regular volunteer work, some companies are finding ways to turn their success into good will toward others. Here are five companies making it their business to give back to the community and the less fortunate. Davison – Pittsburgh, Penn. The holidays are a time for gift giving, but not all families can afford to put…