Tweak Your Biz » Growth

Founding and operating a startup can be a scary, stressful, and challenging process that causes a lot of novice businessmen to buckle under the pressure. While you’re conceiving the idea for the company, brand, or product, it always seems like everything will go just as planned, and optimism is generally strong among all the parties involved. However, after the business actually launches and it’s time for the show to start, it is quickly realized that there are a lot of factors that…

We small business owners are notorious tightwads. If we don’t have to spend it, we don’t. After all, we want to put something back in our pockets, and sometimes after our regular expenses, that ain’t much. So trying to justify why a business owner should keep money in the bank to reinvest in the company is a challenging argument. It’s kind of like the Marshmallow Test: most entrepreneurs would rather take one marshmallow (a little money) now rather than wait and take…

So, you’ve been carrying around that brilliant idea of how to put your own genius to work for some time now, but you absolutely don’t have the faintest idea about how to start? Taking up a business venture is not as hard as it is incredibly complex, in a way that there is so much to think about and plan with precision. However, sometimes, all it takes is an original idea, and (presuming that you’ve already brainstormed one), determination and a carefully worked-out strategy. Research…

Everyone wants to be a millionaire – or a multimillionaire! – and preferably, be young when they accumulate their wealth, so that they can enjoy it and possibly leave something behind for the next generation. But the gap between that desire for financial security and the actual experience of securing and increasing wealth can be pretty big. Note: the average age of millionaires is 63. However, the last five years have produced more young millionaires (age 30 or younger) than all…

Running a successful company isn’t all roses and beach vacations. To grow your business consistently, hard work and hard knocks come with the territory, and overcoming hurdles is commonplace. As well, if you run a woman (or minority-owned business) proven to be historically underutilized, those hurdles loom even higher. So then, doesn’t it make sense to at least avoid the most common marketing mistakes, to ensure that existing clients stay put, and would-be clients don’t start…

Every small business owner usually has one goal, and that is business expansion. Business expansion means that you have managed to maintain your incomes to the point where further investments are possible. It also implies that you have a solid basis of regular customers, and that you intend to either improve the quality, the range and the cost of your services, or to simply increase the number of your customers. When it comes to any improvement, a change is implied. It’s important to…

A mystery shopping program will give you a perspective on your business’s operations that is difficult to obtain any other way. There are many benefits to using mystery shoppers and they can help to increase your sales in a number of ways. The detailed feedback that they can offer about your business will really help you to improve your operations and get the edge over your competition. When a mystery shopping company such as Tactical Solutions enters your business premises posing as a…

The major difference between a normal corporate website and an ecommerce store is that a normal website only gives information about the brand and its services/products, whereas in an ecommerce website, the user is actually able to buy the service/product available on the website. In a corporate website all you need is a smart look that goes with your target audience and a clear call to action whereas in an ecommerce store you need to test different stuff to see what actually works for you and…

   Publisher Channel Content by GetApp.com   Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. The idea that someone else´s experience will somehow help us predict our own is something that online marketers or small business owners, should not be ignoring. However, there’s a growing consensus that being a star student won´t necessarily make you the most popular kid in…

The good news is that the recession is basically over. This practically means that it is time to focus on growth and find those great investment options that would work really well. The bad news is that identifying high growth business opportunities is not as easy as you may be tempted to believe at a first glance. We can say that now is the perfect time to basically analyze the entire market so that we can refresh the vision that we have. This is important since we are looking at a brand new…