Tweak Your Biz » Growth

Why should true leaders display Vulnerability, Courage, Gratitude and Authenticity? Who in their right mind would allow others to know that they are vulnerable? Well on the night of his second US Presidential Election, POTUS Barack Obama showed his vulnerability by declaring his love for his wife Michelle in front of the whole world. Vulnerability is one of the many factors that got him re-elected. Women in particular respond to this, with the majority of women voting for Obama. True Leaders…

The title of this blog is from a saying by Mahatma Gandhi, “Satisfaction lies in the effort, not in the attainment. Full effort is full victory”. What does this mean? Gandhi is saying “effort” is more important than “success”. Gandhi’s theory is if a person makes a commitment to try and complete a task and sees out this commitment, this is far more important than the result. Even if the task is not a “success”, the greatest satisfaction should be in the knowledge that you…

Elevator pitches / Marketing materials / Introductions / Business cards / Proposals / Letters / Websites / Social media What do all these things have in common? They all represent you and your business. They act as a calling card, a reference, a reminder, a point of contact for people to connect with and contact you.  Get your messaging right and you’re memorable, appropriately tailored and connected to the right audience.  Get it wrong and you’re simply wasting your time and…

It’s a statement we hear throughout our lives.  As school-leavers, when it comes to making those all-important decisions about our career and later, our business productivity – those around us are often heard recommending “playing to your strengths”.  Simply a Proverb? I have to admit using [and abusing] this exact statement over the years – advocating it to many – and not always sticking to it myself.  However, like many such proverbs, there is a clear…

When I write a blog, I ask myself what’s going on for me right now. This can be a tough and uncomfortable question, and it would be a lot easier to just do some online research and expound on some trendy theme that will get picked up through my Twitter, LinkedIn and Facebook accounts. After all, adding a new twist to the already familiar is the easiest territory to cover, and it’s often seen as an easy way to make money. But is it truly the best way to spend my time, and will it move me…

There are few things more awkward for an employer and an employee than an exit interview. One of your employees wants to move on, so they give you their two week notice. In response, you ask them to sit with you on their last day and answer a slew of questions like “Why are you leaving?” and “Did you feel you were adequately compensated?” Still, as an employer, the exit interview can be extremely valuable. It offers a rare chance to see through the eyes of his or her employees. The…

I’m often asked, what is the best way to get more traffic to a website? While there is no silver bullet answer – successfully creating evergreen content is one very effective way of doing just that, because of its usefulness and an ability to rank well for long periods of time. What is Evergreen Content? Evergreen content is content that people will continue to want to read about and use, long after the content was created. Simply put, it’s about creating content that will remain…

Learn Before You Leap

Back when I was at Procter & Gamble, and had made the difficult decision to leave P&G to move to Microsoft, John Smale, the retired CEO of P&G, gave me some good advice.  In discussing my move he said, “You’re going to believe that how we do things here at P&G should be the way they’re done at Microsoft. Hold off those thoughts and instead try to understand why they do what they do. And only start making changes once you’ve thought through both…

“We write our eulogy every day with our small choices, often when no-one is looking”. In this interview, Dr. Mollie Marti illustrates how facing death prompted her to write a book sharing the wisdom of her life’s greatest mentor. Life Vitamins Walking With Justice  is a transformational book about Judge Max Rosenn, a federal judge for whom Mollie clerked upon graduating from law school. When a virus attacked her heart, she returned to her mentor’s wisdom as part of her own healing…

How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, I think that we do, and this here’s the reason why. The invention of social media sites gave us, the small business owners, near infinite possibilities for marketing ourselves and our companies. And still, I don’t think we are using these sites to their fullest. LinkedIn Take LinkedIn. Not the most popular or widely used site, that’s true. But it has something that Facebook and…