Tweak Your Biz » Growth

As Oscar Wilde once said, “Technique is really personality. That is the reason why the artist cannot teach it, why the pupil cannot learn it, and why the aesthetic critic can understand it. To the great poet, there is only one method of music – his own. To the great painter, there is only one manner of painting – that which he himself employs. The aesthetic critic alone, can appreciate all forms and modes. It is to him that Art makes her appeal.” Wilde wasn’t referring to companies…

I realize it may sound a little ‘fluffy’, but vision really is key to the success of any business.  Most of you following my tweets and posts will know that I focus entirely on two main qualities in business projects – strategy and message.  Both of these key areas are defined by vision. What am I on about? When we, as entrepreneurs, set about researching, starting up, or developing a business, it is defined by a vision. It may not be articulated, clearly identified or…

Let’s face it: we all go through dry patches. Despite the assurances we may proffer at networking events, and the knowledge that our work cycle may be wavy, not straight, it can get stressful if the gap between jobs stretches beyond our comfort zone. And I’m talking about real, paid jobs—not the talking, meetings, researching, browsing and other ‘legitimate’ distractions we employ in the fallow times.  Conditioned responses, automatic reactions The learned response to such times…

I have some unfortunate news for you small business owners out there. Actually, it’s less bad news than a reality check. There’s no getting around the fact that there are a lot of consumers out there who feel more comfortable giving their business to a larger, more established company as opposed to a smaller mom and pop store. What these consumers don’t understand is that by going with large chain stores, they are missing out on the attention to detail and customer service. So how do…

In Alice in Wonderland by Lewis Carroll, Alice asks the Cheshire Cat about where to go. When the Cat hears that Alice isn’t particular where she goes as long as she arrives somewhere, he replies, “then it doesn’t matter which way you go.” Could your business wander if you don’t create a strategic plan? Where do you want to take your business? Alice intended to get back to her sister but she didn’t go about her search in an organised way. There comes a…

The group of hacktivist simply known as “Anonymous” has been wreaking havoc on the internet over the last couple of years. How so, you ask? Oh, by doing nothing but exposing sensitive financial documents, erasing mission-critical data, and taking down the websites of its targets. Believe it or not, but there are business lessons to be learned from all the chaos Anonymous is responsible for. Really. This article will explain. # 1. No System is Infallible The hacker community is huge. But…

Following my last article, I promised I’d talk ‘nitty gritty’ and the fun and games of implementation.  It can be the one thing we gloss over or simply avoid but, make no mistake, having a clear implementation plan is an absolute must in delivering strategic objectives. So, what am I on about? Why is it important to look at implementation as a separate topic to strategy in and of itself? Because it’s often the one thing we tend to steer away from [it's true!] and can…

From a traditional high street butchers shop to online shopping, nationwide deliveries, books, videos and media attention, James Whelan Butchers is leading the way. I spotted Pat Whelan on Twitter a while ago and thought what a great job he was doing for his business; he has a really fun attitude online plus pushing the business in a subtle way which works. I certainly wanted to know more. In this interview Pat explains how the business has been in the family for over 50 years with himself…

It’s a silly question, if you think about it. How can anyone be prepared? I mean really prepared. We can play at it, and look as if we are prepared. We can do the research, make plans, develop strategies. But does anything really prepare us for what is coming? We live in a world that is increasingly unpredictable. I was in a brainstorming meeting yesterday with four friends who are each running their own businesses. It’s a weekly event that I have been attending for the past month,…

The two things sound contradictory.  Individual empowerment conjures up the kind of freewheeling atmosphere of invention and curiosity we heard about in the earlier days of Google. On the other hand, forceful leadership sounds like the famous Apple ad of the mid-eighties’ with lemmings being marched off a cliff. The seemingly chaotic style in the early years of Google eventually led to a fair amount of dissatisfaction in Google’s overall progress, and was the reason that co-founder Larry…