Tweak Your Biz » Growth

What is the best way to take your business to the next level? Depending on who you ask, you’ll probably hear something like “do more marketing,” “invest in SEO,” “social media is the next big thing,” “content marketing is the rage these days” etc. I could keep going on and on with a list of things you should do, but you’ve probably heard them all already. This article will be sharing some “little known” ways to take your…

Having worked with start-ups and SMEs for many years now [not mentioning the years I worked in them!], I can say, undoubtedly, there are lessons to be learned from the experience of starting up. Some are simple things – the ‘shoulda, woulda, coulda’ actions that would have saved time or resources. Other lessons might have made more defining impacts on the trajectory, focus or growth of the business… Much of the posts written about business development, planning and…

Wow, so it’s my 100,000th tweet week and Twitter is 7 years old too. I first joined Twitter in January 2009 and it’s been an eventful journey. During this time I’ve had some great times and only a few bad thankfully. I’ve gained some amazing friends, virtual and in actual real life plus I’ve picked up work on the way. In fact I can honestly say that Twitter has changed my working direction completely. So what has happened in these 100,000 tweets? The start (and the bad stuff over…

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz.  Are you struggling to increase blog traffic for your business? My group blog, TweakYourBiz.com, reached the milestone of 100,000 unique visits during December, 2012, and in a blogging niche that is very competitive. Here are 10 critical tactics that you must do if you really want to increase blog traffic for your business. Increase blog traffic for your business # 1. Discover what…

A story from the Economist blog questions whether Ryanair will begin to cater specifically for corporate travellers. Tellingly, Ryanair is both Europe’s only ‘ultra-low cost airline’ and its largest airline. It’s debatable whether the ultra-low cost and corporate ethos belong together, but it seems that battery air travel has become accepted with a sigh and a shrug by a large number of companies. 22% of Ryanair passengers are corporate travellers, according to CEO Michael O’Leary. Is…

There are many times when we feel pulled one way or another with business opportunities. But how do you know if one or another is right for you? There is a process and it starts with the business vision and your strategic plan. Then use these suggestions to fill in the blanks so you can recognise when a business opportunity fits you. Are you dazzled and distracted? Some business opportunities make us feel like we’re kids in a candy store. When you are entrepreneurial by nature and a small…

Reaching out across the commercial divide can benefit creatives and their clients alike. Despite all that has been written on the subject of creativity – all the courses we can take, all the processes we can implement – it is still a frustratingly uncertain process. In a world that demands instant performance under ever greater pressure, are there better ways creatives can operate? Can we relieve the pressure and perform better at the same time? Maybe we can, but we’ll have to take…

In business, there can be a ‘heroic’ view of the startup business with a perception that it’s all about pursuing the dream, perseverance will win out and whatever you do, don’t get caught up in planning. There is no doubt that there are elements of these traits in a startup, but start-ups are a risky business and alternative views are always welcome to help improve the odds of success. Two such (related) methodologies are Lean Startup developed by Eric Ries and Lean Canvas developed…

The customer is always right. In this modern age of content marketing, this axiom rings particularly true. Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing. Developing this kind of content, however, takes time and effort. Research into your audience and their needs comes first— you can’t take shots in the dark as to what your audience wants. Depending on their current place in the buying process, you should be…

British Institutions have been shaken in the past few years. Although they’re still powerful, they no longer appear untouchable. Look in the newspapers today and you will see the story of Chris Huhne, a former Minister who faces jail time for lying about breaking the speed limit. Even such a small act of dishonesty has consequences. For the connection between accountability and business, see banking. The recent announcements made by Britain’s doll-faced Chancellor George Osborne are…