Tweak Your Biz » Growth

When I write a blog, I ask myself what’s going on for me right now. This can be a tough and uncomfortable question, and it would be a lot easier to just do some online research and expound on some trendy theme that will get picked up through my Twitter, LinkedIn and Facebook accounts. After all, adding a new twist to the already familiar is the easiest territory to cover, and it’s often seen as an easy way to make money. But is it truly the best way to spend my time, and will it move me…

There are few things more awkward for an employer and an employee than an exit interview. One of your employees wants to move on, so they give you their two week notice. In response, you ask them to sit with you on their last day and answer a slew of questions like “Why are you leaving?” and “Did you feel you were adequately compensated?” Still, as an employer, the exit interview can be extremely valuable. It offers a rare chance to see through the eyes of his or her employees. The…

I’m often asked, what is the best way to get more traffic to a website? While there is no silver bullet answer – successfully creating evergreen content is one very effective way of doing just that, because of its usefulness and an ability to rank well for long periods of time. What is Evergreen Content? Evergreen content is content that people will continue to want to read about and use, long after the content was created. Simply put, it’s about creating content that will remain…

Learn Before You Leap

Back when I was at Procter & Gamble, and had made the difficult decision to leave P&G to move to Microsoft, John Smale, the retired CEO of P&G, gave me some good advice.  In discussing my move he said, “You’re going to believe that how we do things here at P&G should be the way they’re done at Microsoft. Hold off those thoughts and instead try to understand why they do what they do. And only start making changes once you’ve thought through both…

“We write our eulogy every day with our small choices, often when no-one is looking”. In this interview, Dr. Mollie Marti illustrates how facing death prompted her to write a book sharing the wisdom of her life’s greatest mentor. Life Vitamins Walking With Justice  is a transformational book about Judge Max Rosenn, a federal judge for whom Mollie clerked upon graduating from law school. When a virus attacked her heart, she returned to her mentor’s wisdom as part of her own healing…

How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, I think that we do, and this here’s the reason why. The invention of social media sites gave us, the small business owners, near infinite possibilities for marketing ourselves and our companies. And still, I don’t think we are using these sites to their fullest. LinkedIn Take LinkedIn. Not the most popular or widely used site, that’s true. But it has something that Facebook and…

It might sound like a simple analogy, but keeping your eyes ‘open’ for opportunity, in order to facilitate ongoing business growth is key in strategic development and informing your business’s trajectory in the long and short-term. Is it really THAT simple? One could argue that opportunities are loosely defined as something unseen, unknown or new… something that ‘appears’ out of nowhere.  I’m divided in my view in this sense; it seems to me that…

Being a forty something….I get this question a lot from my peers. This is a behavioural question that business and organisations all over the world are trying to understand. In my Social Business formula I mention intrinsic motivation or internal motivation. In this post I will explore the behaviour and what drives people to take action. What makes one community perform better than the next? Why does one business or organisation get lots of shares on Facebook and RT’s on Twitter…

A few days ago, NASA launched a rocket to Mars. In that rocket was an SUV sized rover whose job it is to see if there is or ever was the possibility of life on Mars. I know. It’s quite freaky, isn’t it? While I do have a handful of close friends who work at NASA, I must admit that I don’t know the specific reason NASA sent the rover to Mars, unless it’s to find out if maybe, we can live up there on The Red Planet one day. In the meantime, we have a pretty good hunk of rock right now,…

Whether we’re buying or selling, we have a choice as to how we do business. But, all too often, we attempt to manipulate our transactions through fear or we feel seduced and trapped into decisions that we may not otherwise make. We are so used to these methods that we become inured to them. How can we turn things around so we are in command of our choices, respectful of others and actually feel inspired to do business?   At a recent networking event, a financial advisor invited me…