Tweak Your Biz » Growth

The customer is always right. In this modern age of content marketing, this axiom rings particularly true. Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing. Developing this kind of content, however, takes time and effort. Research into your audience and their needs comes first— you can’t take shots in the dark as to what your audience wants. Depending on their current place in the buying process, you should be…

British Institutions have been shaken in the past few years. Although they’re still powerful, they no longer appear untouchable. Look in the newspapers today and you will see the story of Chris Huhne, a former Minister who faces jail time for lying about breaking the speed limit. Even such a small act of dishonesty has consequences. For the connection between accountability and business, see banking. The recent announcements made by Britain’s doll-faced Chancellor George Osborne are…

Many of you will know Lorna Sixsmith from her successful business Garrendenny Lane, or Write on Track, or the Blog Awards Ireland 2012 or as a contributor to Tweak your Biz. Maybe you have read Lorna’s articles in My Waterford, Munster Interiors or Irish Interiors. You probably know her from the hugely successful KCLK Bloggers Network. All that and the family life with her children and running the dairy farm with her husband – I feel exhausted just writing it all out! Recently…

The word NEW means different things to different people – fresh, start, beginning, re-start, improve, more of, less of, give-up; a plethora of them are available I am sure. Some people wish to leave the old behind and start anew, some want to build on last year, and some need to re-build. What do you wish? Let’s have a look at some smart business highs and lows of 2012, and more smart things to look forward to in your business for 2013. Over the past couple of weeks we have been…

Tweak Your Biz got 100K unique visits during December, 2012. It’s taken us three years to build up to this level of traffic, and we’ve made mistakes and learnt lots along the way. Here’s what it has taken to manage a blog from a standing start to delivering this level of traffic. Growing Blog Traffic # 1. Ambition To build a large audience, you have to have the ambition to believe that it is possible: That requires you to have both long-term and shorter goals that will challenge you…

New Year, New You? New Years Resolutions? Unless you’ve experienced some kind of metamorphic transformation, you probably feel similar to how you felt a week ago. Perhaps a few pounds heavier (or lighter)? Exhausted or well rested? Time for some perspective. New Years Resolutions are set apart from other resolutions in that they anticipate new beginnings. So what better time to make new plans, new to-do lists, and create a new vision? 5 reasons why New Years Resolutions fail Why are we…

Leadership is what?  What qualities do the leaders in this world have that sets them apart from bosses, management, functionaries, politicians and other would be leaders.  Can these qualities be thought, can they be learned. In one of his great speeches, Citizenship in a Republic, delivered in the Sorbonne in Paris on the 23rd April 1910, US President Theodore Roosevelt, spoke of “the man in the arena”. To me it epitomizes what a leader needs to do; the risks,…

Writing as a journalist of efficiency, sustainability and good practise, the disintegration of Hostess Brands is telling and worth an article. Q: How does a company as big and as pertinent to America as Hostess fail? (Possible) A: Not caring about its brand or its future. Sustainability is about more than just ‘continuing to subsist’. It’s about caring about something enough to want it to continue in health. It’s about renewal, not replacement. ‘Creative destruction’ refers to the…

Sweaty hands. Not the best when you have to shake hands with your host. Flushed face. Doesn’t exactly instill a vote of confidence in your audience.  This post will offer you 5 ways of thinking to banish your fear of public speaking – for good! Public Speaking is sure death Not for most of us, but some of us have landed in a chair with hyperventilation, on the floor with lack of oxygen (i.e. forgetting to breathe) or on a more serious note – in hospital with suspected cardiac arrest.…

It’s a challenging environment for Irish SME’s as they seek growth, funding and stability. smeople is a new nework that provides Irish small business owners a different way to network, do business with one another and get funded. In this interview, Rob Marr explains why he co-founded smeople and how creating a community will encourage positive business growth. What is smeople and who founded it? It was founded by myself and my business partner Gareth Duffy.  It is asmall business…