Rebranding is inevitable for most long-running businesses. Almost every major international company, from McDonalds to Starbucks, has experienced several rebrands – from minor tweaks to major brand overhauls.
Archive for the ‘Vision’ Category
2014. A New Year brings new opportunities… what will 2014 bring you?
I have collated 48 posts covering 2014 predictions from Accountancy to Websites – not quite A-Z and has a few gaps inbetween but all are worth a read. So grab a cuppa and enjoy.
For an introduction to Dr. Emad Rahim I’m not sure where to start – the Killing Fields of Cambodia, the dangers of growing up in Brooklyn, abusive step-father and dyslexia to name a few. In this #TYBspotlight I try to find out the whole story of Dr Emad Rahim but I’m sure it’s just the tip of the iceberg.
Our progress through life is a chain that starts with imagination. Einstein once said: “Imagination is everything. It is the preview of life’s coming attractions.” Sir Ken Robinson describes imagination as a uniquely human quality that allows us to visit the past and the future, giving us the power to empathize and to bring to mind things that don’t yet exist. He describes creativity as applied imagination and innovation completes the chain by putting creativity into practice. Imagine, then, how little Adriana’s preview of life’s coming attractions was shattered on White Rock beach.
A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.
No matter how successful you are, tomorrow is a new day and you better tackle it with a vengeance! Your competitors are.
The Pinch Points of Starting Up and How to Manage them While Your Business is Growing. Simple Steps to Manage the Growing Pains of Starting Up.
No matter what your goals are as a business owner, it’s important to review the pros and cons of growing your business in order to hone your vision and assess potential stumbling blocks before they arise.
As our e-based world increasingly blurs the line between our personal and professional lives, it’s important to make good use of our time. Yet the best approach is usually the one we resist the most.