Archive for the ‘Sugartone’ Category

A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.

As our e-based world increasingly blurs the line between our personal and professional lives, it’s important to make good use of our time. Yet the best approach is usually the one we resist the most.

What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.

Sometimes in our professional life we get stuck doing things that we have always done, aren’t creative in our thinking or are just doing what everyone else is doing. STOP! Making your business the best…

Working for yourself. It all started as a dream, a vision, an inspiration, didn’t it? Freedom from office politics, other people’s agendas, the 9-to-5 routine (that seemed to somehow become a 9-to-9 routine). So, what have you achieved?

You’d probably be hard-pressed to find a business owner that set out to have a “mediocre” or “marginally successful” business. Even so, the prospect of trying to create that amazing business we all strive for may seem daunting, or downright impossible. Until now…

In the first part of this post, I talked about how learning to play the bass guitar has parallels to developing one’s identity as a small business owner…

In spite of the advancement of technology and the expansion from a local to global economy, people still do business with people. So if your goal is to make your business amazing, then your first step is to develop two plans.

We often think of the real helpers as banks, enterprise boards, mentors, coaches, and they are always in our sights as we drive our new business out of the safety of our dreams into broad daylight.

If you are starting a business, or in the process of expanding, think of the silent partners helping you quietly propel your business and your confidence to the next level.

Decision point. We know that having a vision for your organisation is more than a fantasy of what the business could be. This is scary stuff to act on our desires. It sounds so grandiose…