Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story.
Archive for the ‘Start-ups’ Category
What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.
There are lessons to be learned from the experience of starting up. Some are simple things – the ‘shoulda, woulda, coulda’ actions that would have saved time or resources.
In business, there can be a ‘heroic’ view of the startup business with a perception that it’s all about pursuing […]
Recently when I saw the announcement that Paul Otelllini, the current CEO of Intel, was retiring, I immediately thought of […]
How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, […]
These are just a few of the ways you can make your office more environmentally friendly. Remember, no one’s asking you to join Greenpeace. All it takes to make a difference is a few small changes, you’ll be happy you did your part.
Let’s face it: we all go through dry patches. Despite the assurances we may proffer at networking events, and the knowledge that our work cycle may be wavy, not straight, it can get stressful if the gap between jobs stretches beyond our comfort zone. And I’m talking about real, paid jobs—not the talking, meetings, researching, browsing and other ‘legitimate’ distractions we employ in the fallow times. It’s a downward spiral when all the doing is based on a fear of not getting.
I have some unfortunate news for you small business owners out there. Actually, it’s less bad news than a reality check. There’s no getting around the fact that there are a lot of consumers out there who feel more comfortable giving their business to a larger, more established company as opposed to a smaller mom and pop store.
I interviewed Ciaran Walsh of Nemos Horticultural Ltd about their amazing invention, SuperNemos, which is revolutionising the commercial and home gardening sectors. Running the company debt free in this credit stretched economy is a feat in itself but to go up against international corporations and surpass them in awards and crop results is a story that needed to be told.