Archive for the ‘Start-ups’ Category

I have some unfortunate news for you small business owners out there. Actually, it’s less bad news than a reality check. There’s no getting around the fact that there are a lot of consumers out there who feel more comfortable giving their business to a larger, more established company as opposed to a smaller mom and pop store.

I interviewed Ciaran Walsh of Nemos Horticultural Ltd about their amazing invention, SuperNemos, which is revolutionising the commercial and home gardening sectors. Running the company debt free in this credit stretched economy is a feat in itself but to go up against international corporations and surpass them in awards and crop results is a story that needed to be told.

Margaret Smith was a quiet, shy, stay at home mother who transformed in a couple of years to become a successful business owner of UmNumNum boutique cookery school. Not only that but Margaret has extended her education, created a very popular business network, attracted media attention, given speeches and talks plus embraced Social Media very effectively. Margaret explains to me how this all came about, also she gives advice to other start-ups and Social Media tips plus explains the whirlwind that was 2011 for her. is a grocery coupon site which is in its early stages but already getting great exposure. Philip explains what motivated him to start the business, what he hopes to achieve for Irish Food Manufacturers, what he has learnt along the way and how Social Media has been great for spreading the word

Whatever it is that you’re looking into developing from a digital portfolio, blog or even an official website, all of these WYSIWYG (What You See Is What You Get) systems are capable of doing them all.

Former Angel Investor and Technology Executive Paraic Hegarty gives some great suggestions for companies looking for investment and also common mistakes that are made.

After my interview with Lynne Allbutt I realised that planning, creating and maintaining a garden can be similar to starting a business and ensuring it “grows”. So here are a few analogies to help make your business grow.

Remember that you have the power to create change in your own business – but first you need to make the time and space in order to identify what needs to be done.

It’s now coming up on a year (9 months to be exact) since Jill approached me to help – so I though I’d look back, look at the lessons learnt and give you some insight as to what a small business can achieve on Facebook, with the right approach.

Numbers (fans, followers etc) are by themselves a bad indicator of social media success. So when I came accross a small business called Oldfarm Pork really proving this point – I knew I had to share their story.