A startup or an SME, driven by passion, pressures and performance anxiety, may find little time to focus on branding but, sooner or later, they will have to face the consequences of not doing so. Typically, the first three years are the most crucial in a company’s existence. Within that timeframe, 95% of companies fail, which is amazing when you think of all the expertise, advice and assistance that’s available, these days. There may be many reasons for a company failing, but a lack of attention to branding is often a key factor.
Archive for the ‘Start-ups’ Category
The Pinch Points of Starting Up and How to Manage them While Your Business is Growing. Simple Steps to Manage the Growing Pains of Starting Up.
As our e-based world increasingly blurs the line between our personal and professional lives, it’s important to make good use of our time. Yet the best approach is usually the one we resist the most.
Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story.
What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.
There are lessons to be learned from the experience of starting up. Some are simple things – the ‘shoulda, woulda, coulda’ actions that would have saved time or resources.
In business, there can be a ‘heroic’ view of the startup business with a perception that it’s all about pursuing […]
Recently when I saw the announcement that Paul Otelllini, the current CEO of Intel, was retiring, I immediately thought of […]
How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, […]
These are just a few of the ways you can make your office more environmentally friendly. Remember, no one’s asking you to join Greenpeace. All it takes to make a difference is a few small changes, you’ll be happy you did your part.