Tweak Your Biz

Archive for the ‘social media’ Category

Digital revolution has profoundly reflected on users’ behavior and their higher expectations to participate and contribute more actively online. The new face of the internet has changed the interactive web experience of users. Nowadays, visitors expect to be impressed, involved and entertained.

MyKidsTime.ie is a listings website for parents and their children in Ireland and their continued success on Facebook offers wonderful insights to other SMEs on how to use Digital to grow your business. In this #TYBspotlight, I find out how this Irish SME is building a viral Facebook community and business. [Disclosure: I’ve been advising Chief Executive and Founder: Jill Holtz and her team for nearly 4 years]

What drives your search for answers to improve your business? Is it a deep understanding of who you are and what you do; is it an awareness of your objectives/goals and what you want for yourself and your organization… or is it something else? Whether we call it Internet overload, filter failure or just plain lack of clarity, sometimes we need to step back and examine our MO.

This article will be sharing some “little known” ways to take your business to the next level. You’ve probably heard most of the things on this list but you’re probably ignoring them because you think they won’t make any real impact. Or would they?

I can honestly say that Twitter has changed my working direction completely. So what has happened in these 100,000 tweets?

Many of you will know Lorna Sixsmith from her successful business Garrendenny Lane, or Write on Track, or the Blog […]

Tweak Your Biz got 100K unique visits during December, 2012. It’s taken us three years to build up to this level of traffic, and we made mistakes and learnt lots along the way. Here’s what it has taken to manage a blog from a standing start to delivering this level of traffic.

Marketing materials represent you and your business. They act as a calling card, a reference, a reminder, a point of contact for people to connect with and contact you. Get your messaging right and you’re memorable, appropriately tailored and connected to the right audience. Get it wrong and you’re simply wasting your time and money

How many articles about social media are there? 1 million? 2? Do you really think we need another one? Well, […]

This is a behavioural question that business and organisations all over the world are trying to understand. In this post I will explore the behaviour and what drives people to take action.



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